Game (retailer)

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GAME Retail Limited
GAME Digital
FormerlyRhino Group
Founded1992; 30 years ago (1992) (as Rhino Group)
FounderTerry Norris
Bev Ripley
Number of locations
Area served
United Kingdom, Spain
Key people
Nick Arran
(Managing Director)
ProductsGame consoles
Video games
Mobile phones
RevenueDecrease £782.3 million (2018)[2]
Increase £(7.4) million (2018)[2]
Decrease £7.5 million (2018)[2]
ParentFrasers Group
SubsidiariesAds Reality

Game Retail Limited (doing business as GAME) is a British video game retailer, owned by Frasers Group since June 2019.[3]

The company's origins lie in the founding of the Rhino Group by Terry Norris and Bev Ripley in 1992. A number of mergers and acquisitions followed during the 1990s, and in 1999, the company was purchased by Electronics Boutique Limited, which rebranded itself as The Game Group.[4] The company continued to expand during the 2000s, purchasing several retailers including Gameswizards in Australia. In 2007, its parent company purchased its rival store, Gamestation.[5]

In March 2012, several suppliers, including publishers Nintendo, Electronic Arts and Capcom refused to supply their latest products due to concerns over Game's creditworthiness.[6][7] Game subsequently entered administration on 26 March 2012,[8] and was purchased by OpCapita the following week.[9] Baker Acquisitions was subsequently renamed Game Retail.[10] The company reported a £10.4 million loss for the 12-month period from July 2016 to July 2017 in its full year results.[11] In the corresponding 2015–2016 period, the company had a net profit of £7.1 million.[2]

In June 2019, Game agreed to a takeover of the company by Frasers Group for £52 million.[3] The group have since closed down some standalone Game outlets, reopening these as concessions inside nearby House of Fraser and Sports Direct stores, as well as expanding Game's online business.[12]



The company that went on to become Game was founded by Bev Ripley and Terry Norris as Rhino Group in 1992,[13] with stores branded as Future Zone. A year earlier in 1990, a separate company, called Game, was founded by Peter Wickins and Neil Taylor.[14] Rhino Group acquired Virgin Games Stores from W H Smith in November 1993, increasing the total number of stores to 77.[15]

In October 1995, the gaming retailer Electronics Boutique acquired 25% of the Rhino Group, the name of which was changed to Electronics Boutique Limited under license from the business in America, and John Steinbrecher was sent from the United States to manage the chain.[16]

In November 1999, Electronics Boutique Limited purchased a chain of retail outlets known as Game, from which the current name of the company was derived, for £99 million.[17] at the time of the takeover Game had 86 stores.[14] In October 2001, Electronics Boutique Limited went on to purchase the BarrysWorld online gaming service,[18] the French retailer ScoreGames,[citation needed] and the Spanish retailer Centro Mail.[19]

Game shop in Umeå, Sweden
Game, Kings Mall, Hammersmith, London (2016), since closed

In 2002, Electronics Boutique stores in the United Kingdom and Ireland were rebranded as Game, and the company name was changed to The Game Group. Despite the name change, a 1% sales royalty to Electronics Boutique in the United States continued to be paid until January 2006. Attempts to have this overturned in court in February 2003 were unsuccessful.[20]

In July 2004, the Game group acquired Gameplay (GB) Limited, an online and mail order retailer of video games, computer software and associated products.[21] Gameplay (GB) Ltd started trading as, the group's main online arm in the United Kingdom.[22]

In September 2006, Game acquired Australian speciality video games retailer Gameswizards for A$3.8 million and rebranded all Gameswizards outlets as Game stores.[23]

In May 2007, the company announced the acquisition of rival specialist video game chain Gamestation for £74 million. The company stated that they intended to retain the brand.[24] On 21 April 2010, Lisa Morgan stepped down as CEO, to be replaced by Chris Bell as interim CEO.[25] On 17 June 2010, it was announced that Ian Shepherd had been appointed as CEO, and took up the position on 28 June.[26]

Financial problems[edit]

On 29 February 2012 it was announced that both Game and Gamestation would no longer stock new titles from Electronic Arts. This was due to the major games distributor limiting Game's credit terms.[27] This affected the pre-orders of Mass Effect 3, due out the following week.[28] On 5 March 2012 it was announced that Game and Gamestation stores would not be stocking titles by Capcom. The first title affected by the move was Street Fighter X Tekken. Customers who pre-ordered the special edition from either store were refunded.[29]

In early March 2012, Game and Gamestation began heavily discounting stock in an attempt to bring in cash ahead of administration.[30]

On 14 March 2012, OpCapita made an unsuccessful bid for the company. The business had been in talks with Game's lenders with the aim of buying its debt and settling its bills with suppliers in full.[31] The offer was rejected by Game's lenders.[32] Microsoft and Activision ceased the supply of their products to Game on 15 March.[33] On 19 March, the company's shares were suspended from the London Stock Exchange at its own request.[34]


Game, Mill Street, Macclesfield, Cheshire (Closed)
Game on the Headrow in Leeds (2013)

The company entered administration on 26 March 2012, with PricewaterhouseCoopers appointed and Ian Shepherd stepping down as CEO. No administrator was appointed for the stores in Ireland and redundancies were only offered to staff in the United Kingdom, resulting in a continuing protest from Irish staff. 277 of Game's 609 stores in the United Kingdom were closed immediately, resulting in 2,104 job losses.[35][36]

On 31 March 2012, Game Group was purchased out of administration by OpCapita.[9] David Hamid was announced as the new executive chairman of Game.[37]

On 14 May 2012, TGW Pty Ltd, trading as Game Australia announced it would also enter administration.[38] On 25 May 2012, Pricewaterhouse Coopers, the administrators of Game Australia made 264 staff redundant and closed 60 stores. An expected further round of redundancies and closures[39] was confirmed on 19 June 2012 when the administrators announced that 16 of the remaining 31 stores would close that day and the remaining 15 would close over the coming weeks, marking the end of Game Australia.[40][41]

Game's Scandinavian operations were purchased by Nordic Games (parent company of Nordic Games Publishing AB) at the end of May 2012. Nordic Games purchased 55 stores (44 in Sweden and 11 in Norway) and Game's Scandinavian website from the retailer. Nordic and Game agreed a licensing deal that allowed the continued use of the Game brand within Sweden and Norway. In May 2015 the Swedish subsidiary went into administration. During this time Nordic decided to reshuffle the company with no effect as the Swedish subsidiary of the company went into liquidation by June 2015, as a result of this Nordic had to sell all of their stock as soon as possible at half the retail price they were originally listed as. All Swedish and Norwegian locations shut down in the summer of 2015.[42][43]

Public listing[edit]

In May 2014, the company announced plans to relist on the London Stock Exchange.[44] The initial public offering took place in June 2014.[45]

In June 2019, Game Digital agreed to a takeover of the company by Fraser's Group for £52 million.[3]


As of 2 April 2013, Game has 328 stores in the United Kingdom.[46] Stores traded under the Game and Gamestation brands until the latter was replaced by Game from November 2012.[47] Stores sell games for all major video game platforms. Games are also sold under a 'preowned' label, where a customer has returned a used game for cash or credit. The company also operates a transactional website,[48]

Insomnia Gaming Festival[edit]

Insomnia Gaming Festival is a large-scale gaming event ran by Game sub-brand Player1 Events, with a professional Main Stage, an Expo Hall and a large-scale LAN (Local Area Network) event which is the largest LAN in the UK. Originally this was a PC gaming only event, but in recent years has incorporated console gamers. The series of events, referred to as the ‘iSeries’ are sequentially numbered and run three times a year, typically with one around Easter, with the others usually hosted in August and November. The original events were hosted at Newbury Racecourse in the United Kingdom from i5 to i33 when the venue was relocated to Stoneleigh Park for i34.[49] From i38 to i42 the event returned to Newbury.[50] The home of i43 to i50 events was The Telford International Centre [51] and from i51 to i55 it took place at the Ricoh Arena in Coventry.[52] i56 - present day is being held at the NEC in Birmingham due to its growth and popularity. These events have evolved with professional competitive tournaments and large exhibition halls. Popular segments of the festival include main stage shows by special guests, often YouTube personalities, as well as evening entertainment such as the "World Famous Insomnia Pub Quiz". Sometimes referred to as "The Glastonbury of Gaming", Insomnia continues to be the biggest festival of its kind in the UK. The first Insomnia: Insomnia99 was a 300-player event.[53] At that point, it was, and remains, the largest LAN party held in the United Kingdom. It was announced during i55 that the festival would relocate to the NEC in Birmingham in time for i56 in December 2015.

See also[edit]


  1. ^ "How many branches of GAME are being closed, and why they're shutting". 13 January 2020.
  2. ^ a b c d "2017/18 Full Year Results" (PDF). Game Digital plc. 8 November 2018. Archived from the original (PDF) on 13 July 2019. Retrieved 24 March 2020.
  3. ^ a b c Nazir, Sahar (24 June 2019). "Game agrees to £52m Sports Direct takeover".
  4. ^ "The GAME Group plc". Retrieved 22 March 2015.
  5. ^ "GAME leaps on £74m Gamestation buy". Morningstar UK. 2 May 2007. Retrieved 17 April 2021.
  6. ^ James Thompson (13 March 2012). "Game on the brink after it says shares may have no value – Business News – Business". The Independent. London. Retrieved 21 March 2012.
  7. ^ "Game Group hit as some suppliers refuse to do business". BBC News. 13 March 2012. Retrieved 21 March 2012.
  8. ^ "PricewaterhouseCoopers Media Centre – The GAME Group plc, Game Stores Group Limited, Gameplay (GB) Limited, Game (Stores) Limited, Games Station Limited, Game (retail) Limited, Gamestation Limited – in administration". PricewaterhouseCoopers. 26 March 2012. Archived from the original on 29 April 2012. Retrieved 19 June 2012.
  9. ^ a b "Investment capital firm set to rescue Game". BBC News. 31 March 2012. Retrieved 29 March 2012.
  10. ^ Katherine Rushton (12 May 2012). "Game's flagship store threatened with closure". Daily Telegraph. Retrieved 23 March 2013.
  11. ^[bare URL PDF]
  12. ^ Yin-Poole, Wesley (6 March 2021). "GAME owner Mike Ashley hits out at "near worthless support package" for retailers". Eurogamer. Retrieved 17 April 2021.
  13. ^ City File: Bev Ripley The Independent, 18 October 1992
  14. ^ a b Barrie, Chris (13 April 1990). "Software retailer raises its Game with takeover". The Guardian. London. Retrieved 1 April 2010.
  15. ^ "Our History". Game Group plc. Archived from the original on 17 March 2012. Retrieved 1 April 2010.
  16. ^ Good at Games The Independent, 13 June 2009
  17. ^ "Electronic Boutique". The Guardian. London. 2 December 1999. Retrieved 21 March 2012.
  18. ^ Loney, Matt (27 February 2001). "Electronic Boutique buys BarrysWorld". Retrieved 21 March 2012.
  19. ^ "Gameplay". UK Business Park. Archived from the original on 15 February 2012. Retrieved 21 March 2012.
  20. ^ "Game loses EB royalty case". The Register. 28 February 2003.
  21. ^ "GAME to close and 35 stores". MCV. 22 February 2012. Retrieved 20 November 2012.
  22. ^ "Gameplay (GB) Ltd. trading as (Copyright notice)". Retrieved 21 March 2012.
  23. ^ Ramsay, Randolph (20 September 2006). "Games Wizards sold to UK company". Archived from the original on 19 August 2007. Retrieved 21 March 2012.
  24. ^ Rob Burman (2 May 2007). "Game buys GameStation for £74m". IGN. Retrieved 20 November 2012.
  25. ^ Wearden, Graeme (21 April 2010). "Game Group chief executive Lisa Morgan departs". The Guardian.
  26. ^ James Davey (17 June 2010). "Game warns on profit, names new CEO". Reuters. Retrieved 20 November 2012.
  27. ^ "Game falls out with EA". The Daily Telegraph. London. Archived from the original on 2 March 2012. Retrieved 21 March 2012.
  28. ^ "Mass Effect 3". GAME. Retrieved 21 March 2012.
  29. ^ Dring, Christopher (16 March 2012). "GAME not stocking Street Fighter X Tekken and Asura's Wrath | Games industry MCV". Retrieved 21 March 2012.
  30. ^ Yin, Wesley (7 March 2012). "GAME and Gamestation having a "firesale" on pre-owned stock • News •". Retrieved 21 March 2012.
  31. ^ Wood, Zoe (15 March 2012). "Game in talks over possible rescue deal". The Guardian. London. Retrieved 15 March 2012.
  32. ^ Parfitt, Ben (16 March 2012). "Lenders shun OpCapita's GAME rescue bid | Games industry MCV". Retrieved 21 March 2012.
  33. ^ Chalk, Andy (15 March 2012). "GAME Loses Microsoft and Activision, But Sony Sticks Around". The Escapist. Retrieved 15 March 2012.
  34. ^ French, Michael (16 March 2012). "GAME Group delisted from London Stock Exchange | Games industry MCV". Retrieved 21 March 2012.
  35. ^ "Game Group goes into administration, closing 277 stores". BBC News. 26 March 2012.
  36. ^ "Game workers in Ireland continue protests in pursuit of redundancy entitlements". RTÉ News. 28 March 2012.
  37. ^ Ben Parfitt (1 April 2012). "David Hamid becomes new GAME exec chairman". MCV. Retrieved 20 November 2012.
  38. ^ "GAME Australia Goes Into Administration – TheGamersPad". 14 May 2012. Archived from the original on 15 July 2012. Retrieved 19 June 2012.
  39. ^ "GAME Australia lay-offs begin, 60 stores closed". VG247. 25 May 2012. Retrieved 19 June 2012.
  40. ^ Hillier, Brenna (19 June 2012). "All GAME Australia outlets to close". Retrieved 19 June 2012.
  41. ^ "GAME Australia enters liquidation". MCV UK. Retrieved 22 March 2015.
  42. ^ Tweet (31 May 2012). "Publisher Nordic Games buys GAME's Scandinavian business | GamesIndustry International". Retrieved 19 June 2012.
  43. ^ "game stores chain in Sweden and Norway bankrupt". 19 June 2015. Retrieved 29 December 2019.
  44. ^ Rose, Mike (19 May 2014). "UK retailer Game files for $672 million IPO". Gamasutra. Retrieved 3 June 2014.
  45. ^ "Game Retail prices IPO at bottom of range". The Telegraph. 6 June 2014. Retrieved 22 March 2014.
  46. ^ Helia Ebrahimi (2 April 2012). "OpCapita pays £50m for 333 Game stores". The Telegraph. Retrieved 3 September 2012.
  47. ^ Christopher Dring (14 September 2012). "New GAME will feature 'the best of Gamestation'". MCV. Retrieved 20 November 2012.
  48. ^ "Terms and conditions". Game. 2 February 2012. Retrieved 11 October 2013.
  49. ^ "i34 change of venue".
  50. ^ "i38 Venue Announced as Newbury Racecourse".
  51. ^ "i43 Venue Information Page".
  52. ^ "The Insomnia Gaming Festival moves to the Ricoh Arena in Coventry".
  53. ^ "BBC Website". BBC. 29 March 1999. Retrieved 13 May 2010.

External links[edit]