Gansito (Spanish "little goose"), is a Mexican snack cake, which is similar to the American Twinkie or Russian Syrok ("Сырок" - Russian "little cheese"), with the exception of strawberry jelly along with the creamy filling and that it is covered in chocolate (this is reminiscent of standard Syrok) with chocolate sprinkle topping. It is sold in the United States of America and Mexico. It was created in 1957 by Marinela (the pastries division of the breadmaking Bimbo brand). Gansito is one of the first three products to emerge from this brand. This specific snack cake is heavily marketed, possibly more than any other of Bimbo's products which include white and wheat bread, cereal bars, pound cakes and several other cakes, various pastries, cookies, and wafers.
In a study, the Gansito name brand and "cute-looking goose" was remembered by 92% of a children's study group, whereas only 19% can recall the most basic Mexican history dates. This case of heavy publicity is also seen in the company's website (Marinela.com.mx).
The appearance of the "little goose" mascot has changed dramatically over its 50 years, from a university graduate goose, to a goose dressed in winter clothing, to a childish-looking goose, a teenager goose with jeans, t-shirt and spiky hair and now, a gosling. His catchphrase is "Recuer-dame", which translates to "Remember-Me."
The mascots on the website speak English or Spanish with roughly translated tag-lines or slogans.
Other Latin American countries
There is also a very similar snack cake in Colombia, with the same name, manufactured by Ramo. However, unlike the Mexican version, the "little goose" mascot has not changed over the years. Mexican Gansito is sold under the name Piolo to distinguish the two.
Peru had their own version of Gansito as well. The 1980s version of Gansito featured a goose in a sailor suit with a beret. As a result of the 1990s de-regulation of foreign capital, Bimbo/Marinela acquired the Peruvian company PYC and re-badged the product with the Mexican style.
- Razon y Palabra - Electronic Magazine
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