Garanimals is the name of a line of children's clothing separates, designed by Doreen Licher, started in 1972 by Garan Incorporated. Each item of clothing features a hang-tag depicting one of several anthropomorphic animal characters, also called Garanimals. The philosophy behind Garanimals is that by making it easy for children to choose coordinated outfits by themselves (by choosing pieces with matching hang-tags), children gain self-confidence.
In February 2008 Garanimals was relaunched nationwide. The matching animal tag theme still exists only now more vibrant, modern styles and colors. Garan is currently owned by Berkshire Hathaway, which also owns Fruit of the Loom and Russell Brands.