Garanimals

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Garanimals is the name of a line of children's related clothing separates, created by Seymour Lichtenstein in 1972 for Garan Incorporated. Each item of clothing features a hang-tag depicting one of several animal characters called Garanimals. The philosophy behind Garanimals is that by making it easy for children to choose coordinated outfits by themselves (by choosing pieces with matching hang-tags), a child can gain self-confidence through early decision making. Additional benefits to using the brand is ease of shopping for the consumer and the probability of multiple sales for a retailer.

In February 2008 Garanimals was relaunched nationwide. The matching animal tag system still exists today and is sold in Walmart stores and Walmart.com. Garan is currently owned by Berkshire Hathaway.


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