Gary Loveman

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Gary Loveman
Born Gary William Loveman
(1960-04-12) April 12, 1960 (age 58)
Boston, Massachusetts, U.S.
Residence Las Vegas, Nevada, U.S.
Nationality American
Alma mater Massachusetts Institute of Technology (Ph.D.)
Wesleyan University (B.A.)
Occupation Chairman
Employer Aetna and Caesars Entertainment Corporation

Gary William Loveman (born April 12, 1960) is an American businessman and former academic professor.[1] He was president of Healthagen and was executive vice president of Aetna[2] On January 25, 2018, it was announced at an Aetna employee meeting that Loveman would be leaving.[3]

He was previously the chief executive officer of Caesars Entertainment Corporation for 12 years. On June 30, 2015 he stepped down from his post as CEO and president of Caesars, amidst bankruptcy proceedings[4], remaining as chairman.[5] Prior to joining Caesars Entertainment, in 1998, then known as Harrah's Entertainment,[6] Loveman was an untenured associate professor at Harvard Business School.[7][8][9]

Early life and education[edit]

Loveman grew up in Indianapolis, Indiana as the youngest of three siblings. As a child, he was interested in math and active in sports.[10] Loveman went on to attend Wesleyan University where he earned a bachelor's degree in economics in 1982.[11][12] After graduating from Wesleyan, Loveman worked for the Federal Reserve Bank of Boston for two years as an economic researcher before pursuing a doctorate degree at Massachusetts Institute of Technology.[10][11] In 1989, Loveman completed his Ph.D. in economics.[11][13]


Early career[edit]

After graduating from MIT at the age of 29, Loveman began teaching at Harvard Business School, where he was a professor for nine years.[11][13] While at Harvard, Loveman taught Service Management and developed an interest in the service industry and customer service.[11][13] He also launched a side career as a speaker and consultant after a 1994 paper he co-authored, titled "Putting the Service-Profit Chain to Work", attracted the attention of companies including Disney, McDonald's and American Airlines. The paper focused on the relationship between company profits and customer loyalty, and the importance of rewarding employees who interact with customers.[10][11]

In 1997, Loveman sent a letter to Phil Satre, the then-chief executive officer of Harrah's Entertainment, in which he offered advice for growing the company.[10] Loveman, who had done some consulting work for the company in 1991,[14] again began to consult for Harrah's and, in 1998, was offered the position of chief operating officer.[11] He initially took a two-year sabbatical from Harvard to take on the role of COO of Harrah's,[13] at the end of which Loveman decided to remain with the company.[15]

Caesars Entertainment career[edit]

Loveman served as Harrah's Entertainment's chief operating officer from 1998 until 2003.[16] As COO, Loveman was responsible for the establishment of the company's Total Rewards loyalty management system, which gathers data on casino customers. The program allowed the company to analyze the travel and spending habits of their customers. Through this, Harrah's determined that repeat slot players, not high rollers, are most profitable to the company. Under Loveman's leadership Harrah's began to focus on building loyalty and bringing more of these gamblers to the casino.[10][11][16] Loveman also established a rewards program for Harrah's employees of all levels, based on customer satisfaction.[10]

In 2003, Loveman became chief executive officer, replacing Phil Satre.[10][11] The following year, Loveman grew Harrah's into the largest casino operator in the world with the acquisition of Caesars Entertainment Inc.[16][17] As CEO, Loveman expanded Harrah's from 15 casinos in 2003 to over 54 locations in 2013,[11][15] through the acquisition of Caesars, Horseshoe Gaming Holding, Planet Hollywood, the Imperial Palace casino, and the World Series of Poker brand.[10][16][18] In 2008, he led the company as it transitioned from a public to private company, after being acquired by private equity firms Apollo Global Management and TPG Capital for approximately $30 billion.[10][19]

During the economic downturn of the late 2000s the company experienced a decrease in revenue and increased debt associated with the 2008 buyout by Apollo and TPG. Loveman cut costs and renegotiated the company's maturing debt to avoid defaulting. His leadership of the company through the debt restructuring in 2009 was praised by the American Gaming Association president and CEO Frank J. Fahrenkopf, Jr.[10][19]

In 2010, Loveman oversaw Harrah's transition to the name Caesars Entertainment Corporation and led the company in an effort to take the company public again.[20] In 2012, the company successfully completed an initial public offering, selling approximately two percent of its shares.[21]

In 2013, Loveman initiated the sale of Caesars' golf course in Macau.[22] The golf course, purchased in 2007, was acquired in anticipation of later acquiring a gaming license and operating a casino in Macau. Loveman had initially turned down the purchase of a gaming license in Macau in 2006, a decision he described in 2010 as the biggest mistake the company has made.[10]

Loveman, a proponent of online gambling,[15][23] helped to launch Caesars' online gambling operation in Nevada in September 2013.[24] In February 2015, Gary Loveman announced that he was going to step down from his post.[25]

Aetna and Healthagen[edit]

He became an executive vice president of Aetna and president of its Healthagen organization in September 2015. He remained the chairman of Caesars.[26][27] In September 2017 Aetna opened a “consumer business hub” in Wellesley, Massachusetts, under Loveman’s oversight.[28]

Other activities[edit]

In addition to his role with Caesars, Loveman serves on the board of directors at Coach, Inc. and FedEx.[15][29] He is also on the board of directors for the American Gaming Association,[30] where he previously served as the chairman of the board from 2007 to 2009.[31]

He is the chairman of the Business Roundtable's Health and Retirement Committee[32] and, in 2012, was named to the President's Export Council.[33] Loveman is a current member of the Boston Children's Hospital board of trustees[34] and MIT's Department of Economics' visiting committee.[35] Loveman and his wife have also helped with fundraising efforts for Joslin Diabetes Center.[36]

Loveman is a proponent of the legalization of online gambling and has published opinion pieces on the topic in the Las Vegas Review Journal and on CNN Money.[37][38]

Awards and recognition[edit]

In 2003, Loveman's career was the subject of a Stanford Graduate School of Business case study.[11][39] He has been recognized as the "best CEO" in the gaming and lodging industry by Institutional Investor magazine in 2004, 2005, 2006 and 2007.[40][41][42] In 2013, Loveman was inducted into the American Gaming Association's Gaming Hall of Fame[43] and awarded the Education Hero Award by the Las Vegas-based Public Education Foundation.[44]


  1. ^ Geier, Ben (6 June 2015). "Meet the Harvard Business School professor trying to save an icon". Fortune. Retrieved 27 August 2015. Gary Loveman, a former Harvard Business School professor and current CEO of Caesar’s entertainment... 
  2. ^
  3. ^
  4. ^
  5. ^ O’Keeffe, Kate (29 June 2015). "Weary but Unbowed, Caesars CEO Defends His Tenure". Wall Street Journal. Retrieved 27 August 2015. Mr. Loveman, who will step down after 12 years as CEO on Tuesday but stay on as chairman... 
  6. ^ "Harrah's Entertainment Inc. changes name to Caesars Entertainment Corp". Las Vegas Sun. 23 November 2010. Retrieved 27 August 2015. Harrah's Entertainment Inc., the world's largest casino company, has changed its name to Caesars Entertainment Corp. 
  7. ^
  8. ^ Pogash, Carol (7 October 2002). "From Harvard Yard To Vegas Strip". Forbes. Retrieved 27 August 2015. Loveman joined Harrah's in 1998. 
  9. ^ "Life Lessons From Outgoing Caesars Entertainment CEO Gary Loveman". Wall Street Journal. 30 June 2015. Retrieved 27 August 2015. Here are a few lessons the former Harvard Business School professor has tried to pass on from his roller-coaster ride atop the casino giant. 
  10. ^ a b c d e f g h i j k Karl Taro Greenfeld (5 August 2010). "How to Survive in Vegas". Bloomberg Businessweek. Retrieved 17 September 2013. 
  11. ^ a b c d e f g h i j k Julie Schlosser (8 March 2004). "Teacher's Bet". Fortune. Retrieved 17 September 2013. 
  12. ^ "Management". Caesars Entertainment. Retrieved 7 October 2013. 
  13. ^ a b c d Liv Gold (23 February 2010). "Gary Loveman, PhD '89". MIT Technology Review. Retrieved 17 September 2013. 
  14. ^ "Gary Loveman of Harrah's Entertainment: Gambling Man". Institutional Investor. 12 July 2005. Retrieved 17 September 2013. 
  15. ^ a b c d Laura Schreffler (23 July 2013). "One on One with Gary Loveman—Hail to the Chief of Caesar's Entertainment". Haute Living. Retrieved 17 September 2013. 
  16. ^ a b c d Deena Beasley (25 February 2010). "Harrah's CEO loves heels, hates Vegas palaces". Reuters. Retrieved 17 September 2013. 
  17. ^ "Harrah's buying Caesars". CNN. 15 July 2004. Retrieved 17 September 2013. 
  18. ^ "Company News; Harrah's Agrees to buy Horseshoe Gaming". The New York Times. 12 September 2003. Retrieved 17 September 2013. 
  19. ^ a b Deena Beasley (22 February 2010). "Harrah's CEO: Las Vegas still weak". Reuters. Retrieved 17 September 2013. 
  20. ^ "Harrah's changes corporate name to Caesars". St. Louis Business Journal. 23 November 2010. Retrieved 17 September 2013. 
  21. ^ Lee Spears (8 February 2012). "Caesars Surges 71% in Debut After Slashing IPO From 2010 Try". Bloomberg Businessweek. Retrieved 17 September 2013. 
  22. ^ Howard Stutz (9 August 2013). "Romance off: Caesars sells Macau land holdings for $438 million". Las Vegas Review-Journal. Retrieved 17 September 2013. 
  23. ^ Phil Hevener (24 September 2013). "Maybe Global Gaming Expo (G2E) unites us". Gaming Today. Retrieved 4 October 2013. 
  24. ^ Christopher Palmeri (16 September 2013). "Caesars to Start Online Poker Service in Nevada This Week". Bloomberg Businessweek. Retrieved 4 October 2013. 
  25. ^ Gary Loveman Resigns as Caesars’ CEO
  26. ^
  27. ^
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  29. ^ "Board of Directors". FedEx. Archived from the original on 25 December 2013. Retrieved 17 September 2013. 
  30. ^ "Board of Directors". American Gaming Association. Archived from the original on 6 January 2013. Retrieved 19 September 2013. 
  31. ^ "Loveman Elected to AGA Chair". Casino Enterprise Management. February 2007. Archived from the original on 19 September 2015. Retrieved 4 October 2013. 
  32. ^ "Health and Retirement Committee". Business Roundtable. Archived from the original on 6 September 2013. Retrieved 19 September 2013. 
  33. ^ "Caesars' Loveman Appointed to President's Export Council". Global Gaming Business. 30 March 2012. Retrieved 17 September 2013. 
  34. ^ "Board of Trustees, Boston Children's Hospital". Boston Children's Hospital. Retrieved 2 October 2013. 
  35. ^ "Visiting Committee". Massachusetts Institute of Technology Department of Economics. Retrieved 2 October 2013. 
  36. ^ "Gary Loveman and Kathleen Walsh: A Pair Wins for Joslin". Joslin Diabetes Center. Retrieved 17 September 2013. 
  37. ^ Elaine Chaivarlis (26 April 2011). "The Nightly Turbo: Gary Loveman on Legalizing Online Poker, PokerStars Cash-outs Coming, and More". Retrieved 17 September 2013. 
  38. ^ "President and CEO of Caesars unleashes defence of online poker". 9 May 2011. Retrieved 17 September 2013. 
  39. ^ Jeffrey Pfeffer; Victoria Chang (2003). "Gary Loveman and Harrah's Entertainment". Stanford Graduate School of Business. Retrieved 17 September 2013. 
  40. ^ "Magazine names Loveman industry's best CEO". 18 January 2005. Retrieved 17 September 2013. 
  41. ^ "Harrah's Entertainment Reports First-Quarter Results". Hospitality Net. 27 April 2006. Retrieved 7 October 2013. 
  42. ^ "The Best CEOs". Institutional Investor. 10 January 2007. Retrieved 17 September 2013. 
  43. ^ "Gaming Association chief to be 2013 hall inductee". Associated Press. 31 August 2013. Archived from the original on 30 December 2013. Retrieved 17 September 2013. 
  44. ^ Dorothy Huffey (28 September 2013). "Public Education Foundation honors Schorr, Loveman". Las Vegas Review-Journal. Retrieved 4 October 2013.