Gary Vaynerchuk

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Gary Vaynerchuk
Gary Vaynerchuk public domain.jpg
Gary Vaynerchuk
Born (1975-11-14) November 14, 1975 (age 44)
Other namesGaryVee
Known forEntrepreneurship, social media, angel investing, oenology
Notable work
VaynerX, Wine Library TV, Resy, Empathy Wines[1]
Net worth$160 million (est. 2019)[2][3]
Gary Vaynerchuk Signature.svg

Gary Vaynerchuk (born Gennady Vaynerchuk;[4] November 14, 1975; Belarusian: Генадзь Вайнярчук, Russian: Геннадий Вайнерчук) is a Belarusian-American entrepreneur, New York Times bestselling author, speaker, and Internet personality.[5][6][7][8] He is a cofounder of Resy and Empathy Wines.[1][9] First known as a wine critic who expanded his family's wine business,[10][11] Vaynerchuk is best known for his work in digital marketing and social media as the chairman of New York-based communications company, VaynerX,[12] and as CEO of VaynerX subsidiary, VaynerMedia.[13]

Early life[edit]

Vaynerchuk was born in Babruysk in the Soviet Union (today part of Belarus),[11] and immigrated to the United States in 1978 at the age of three.[8] He is of Jewish descent.[14] Growing up, Vaynerchuk lived in New York City's Queens borough later moving to Edison, New Jersey.[15][16] At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School.[17] Vaynerchuk graduated with a bachelor's degree from Mount Ida College in Newton, Massachusetts in 1998.[18]


Vaynerchuk co-founded restaurant-reservation app, Resy, which was acquired by American Express in 2019.[9] He is also a co-founder in winery Empathy Wines, acquired by Constellation Brands in 2020.[19][20]

Wine Library[edit]

After graduating from college in 1998, Vaynerchuk assumed day-to-day control of his father's Springfield, New Jersey store, Shopper's Discount Liquors. Gary renamed the store to Wine Library, launched sales online and in 2006 started Wine Library TV, a daily webcast covering wine.[21]

Through e-commerce and pricing strategies, Vaynerchuk grew the business from $3 million a year to $60 million a year by 2003.[22] In August 2011, Vaynerchuk said he would step away from the wine business to build VaynerMedia, a digital ad agency he co-founded with his brother in 2009.[21][23]


Vaynerchuk is the chairman of VaynerX, a communications company that holds media properties, technology companies including Tracer, and a creative and media agency.[24][25][26]


Gary Vaynerchuk at Internet Week 2015 in New York

In 2009, Gary, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media–focused digital agency.[27] The company provides social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez International and PepsiCo.[27][28] In 2015, VaynerMedia was named one of Ad Age's A-List agencies.[28] With 600 employees in 2016, VaynerMedia grossed $100 million in revenue.[29] The company also partnered with Vimeo to connect brands and filmmakers for digital content.[30]

Gallery Media Group[edit]

In 2017, The Wall Street Journal reported that Vaynerchuk formed The Gallery, later named Gallery Media Group, a VaynerX subsidiary company that houses PureWow, following its acquisition by Vaynerchuk and RSE Ventures, male-oriented news outlet, and other media properties.[31][6][32]


Planet of the Apps[edit]

In February 2017, Apple and Propagate announced the launch of Planet of the Apps, a reality television series with a recurring cast that includes Vaynerchuk, and Gwyneth Paltrow.[33] Described as Shark Tank meets American Idol, in the show Vaynerchuk and team evaluate pitches from app developers vying for investment. The series cast joined Product Hunt for a tour to Austin, San Francisco, Los Angeles and New York.[34][35]


DailyVee is a daily, video-documentary series on YouTube that chronicles Vaynerchuk's life as a businessman. Started in 2015, Vaynerchuk records live, interviewing others and broadcasting investor meetings and strategy sessions at VaynerMedia.[12] In the series Vaynerchuk implements social media strategies, especially through Snapchat and Instagram, to demonstrate social-media marketing.[36]

The #AskGaryVee Show[edit]

In 2014, Vaynerchuk launched The #AskGaryVee Show on YouTube with his personal content-production team. In the show, Vaynerchuk canvases questions from Twitter and Instagram and responds in an extemporaneous manner.[37] Show questions, most commonly on entrepreneurship, family and business topics, are pre-screened by the production team, but remain unseen by Vaynerchuk until each show's taping. The AskGaryVee Show inspired Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.[38]

Wine Library TV[edit]

New Media Expo 2008
with Ben Parr, Ezarik, et al.

Vaynerchuk hosted a video blog on YouTube called Wine Library TV (WLTV or The Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006 and was produced daily at the Wine Library store in Springfield, New Jersey.[39] At 1,000 episodes in 2011 Vaynerchuk retired the show and replaced it with a video podcast, The Daily Grape. In August 2011, Vaynerchuk announced on Daily Grape that he was retiring from wine video blogging.[40]

Wine & Web[edit]

In 2010, Vaynerchuk launched Wine & Web on Sirius XM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.[41]


Vaynerchuk has been labeled an "Internet persona," earning public speaking opportunities and a social-media following around mentorship, but also criticism that buckets him with hacks on social media.[42][8] In 2015 Vaynerchuk was named to Crain's New York Business 40 Under 40.[43] In 2017 according to Forbes, Vaynerchuk topped the list of most-authoritative opinion leaders in social networks in the world.[44] In November 2019, Vaynerchuk appeared on Jimmy Fallon's “Tonight Show” to coach the host on wine drinking tips.[45]


  • Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too (2018) ISBN 0062674692
  • #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Hardcover (2016) ISBN 0062273124
  • Jab, Jab, Jab Right Hook (2013) ISBN 1594868824
  • The Thank You Economy (2011) ISBN 0061914185
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009) ISBN 0061914177
  • Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008) ISBN 1594868824

See also[edit]


  1. ^ a b "Get ready for disruption in the wine industry: How Gary Vaynerchuk and Empathy Wines plan to cut the middlemen and sell the best $20 wine". Food & Wine magazine. Retrieved 5 June 2020.
  2. ^ Horch, AJ (2019-06-11). "Gary Vaynerchuk: This side hustle can end debt and earn a struggling person up to $100,000 in income". CNBC. Retrieved 12 December 2019.
  3. ^ Langlois, Shawn (2019-07-27). "From dead broke to $100,000 in cash, in one quick and simple side hustle". Marketwatch. Retrieved 29 December 2019.
  4. ^ Lapidario, Milie (2012-02-04). Quicklet On Gary Vaynerchuk's Crush It! (CliffsNotes-like Book Summary). Hyperink Inc. ISBN 978-1-61464-765-2.
  5. ^ "Bestsellers: Business". The New York Times. Retrieved 5 June 2020.
  6. ^ a b McAlone, Nathan (2017-04-01). "Gary Vaynerchuk is buying PureWow, a women's media company that generated about $20 million in 2016". Business Insider. Retrieved 20 February 2017.
  7. ^ Schonbrun, Zach (2018-12-28). "The Self-Described Jets Owner-in-Waiting Will Tailgate for Now". New York Times. Retrieved 17 October 2019.
  8. ^ a b c Roberts, Daniel (2014-12-08). "Is Gary Vaynerchuk for Real?". Fortune. Retrieved 10 December 2019.
  9. ^ a b Chowdhury, Reza (2019-05-15). "American Express is Acquiring Restaurant Reservation Platform Resy". Alleywatch. Retrieved 28 December 2019.
  10. ^ Clifford, Catherine (2017-03-17). "Social media guru: Facebook video is the best ad buy for your money right now". CNBC. Retrieved 17 April 2017.
  11. ^ a b Clifford, Catherine (2017-03-13). "Self-made millionaire Gary Vaynerchuk: This is the real secret to success". CNBC. Retrieved 22 April 2017.
  12. ^ a b Fraser, Ted (2017-12-17). "I Spent a Week Living Like Gary Vaynerchuk". Vice. Retrieved 26 May 2019.
  13. ^ Johnson, Eric (2016-07-21). "Entrepreneur and investor Gary Vaynerchuk 'cannot wait' for the startup armageddon". Recode. Retrieved 20 February 2017.
  14. ^ Gary Vaynerchuk. Crush It:Why NOW Is the Time to Cash in on Your Passion.
  15. ^ Friend, Tad (2010-06-07). "V-va-va-voom!". The New Yorker. Retrieved 31 January 2013. He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'
  16. ^ Dunn, Taylor (2018-03-31). "Gary Vaynerchuk on how to quit your day job". ABC. Retrieved 28 December 2019.
  17. ^ O'Donnell, Chuck (2018-02-20). "How Gary Vaynerchuk's childhood in Edison helps him crush it in business". Courier News. Retrieved 29 June 2018. The Vaynerchuks eventually relocated and Gary would graduate from North Hunterdon High School, but the Edison environment and his own immigrant's experience seem to have shaped Vaynerchuk to his core.
  18. ^ Asimov, Eric (2009-09-08). "Pop goes the critic". The New York Times.
  19. ^ "Constellation Brands acquires Gary Vaynerchuk's Empathy Wines". CNBC. Retrieved 1 July 2020.
  20. ^ "Gary Vaynerchuk launches disruptive new wine co". The Drinks Business. Retrieved 5 June 2020.
  21. ^ a b La Gorce, Tammy (2008-06-22). "At Wine Superstores, Tastings Are Just the Start". The New York Times. Retrieved 10 October 2016.
  22. ^ Kane, Libby (2017-05-04). "The CEO of a multimillion-dollar company explains what he did in his 20s to set himself up for success in his 30s". Business Insider. Retrieved 17 October 2019.
  23. ^ Pattison, Kermit (2008-09-16). "Selling Wine The Web 2.0 Way". Fast Company. Retrieved 10 December 2019.
  24. ^ Peterson, Tim (2019-05-02). "'Everyone is a competitor': Gary Vaynerchuk's Gallery Media Group straddles the line between publisher and agency". DigiDay. Retrieved 26 May 2019.
  25. ^ Thomas, Aby Sam (2019-01-02). "Stepping Up: Serial Entrepreneur Gary Vaynerchuk". Entrepreneur. Retrieved 26 May 2019.
  26. ^ Flynn, Kerry (2018-06-13). "Gary Vaynerchuk's Tracer wants marketers to stop wasting time with Excel". DigiDay. Retrieved 17 October 2019.
  27. ^ a b Segal, David (2013-11-02). "Riding the Hashtag in Social Media Marketing". New York Times. Retrieved 10 December 2019.
  28. ^ a b AdAge, Staff (2015-01-26). "Ad Age's 2015 Agency A-List Standouts: Grey, 180LA, AKQA and More". Retrieved 9 December 2015.
  29. ^ CNBC, Staff (2016-03-26). "CNBC's 'Follow the Leader' Uncovers the Secrets to Entrepreneurial Success". CNBC. Retrieved 23 February 2017.
  30. ^ Stein, Lindsay (2016-12-01). "Vimeo and VaynerMedia Create Exclusive Content Partnership". AdAge. Retrieved 23 February 2017.
  31. ^ Spangler, Todd (2018-10-09). "Gallery Media Group Aims for Authenticity". Variety. Retrieved 26 May 2019.
  32. ^ Perlberg, Steven (2017-01-04). "Gary Vaynerchuk Acquires Women's Publisher PureWow". The Wall Street Journal. Retrieved 9 March 2017.
  33. ^ Heath, Alex (2016-08-04). "3 big-name celebrities will be mentors on Apple's new show about apps". Business Insider. Retrieved 23 February 2017.
  34. ^ Epstein, Adam (2017-02-14). "There's nothing original about Apple's first foray into original TV". QZ. Retrieved 23 February 2017.
  35. ^ Dillet, Romain (2016-08-30). "Somebody at Apple thought the reality show 'Planet of the Apps' really needed Jessica Alba". TechCrunch. Retrieved 23 February 2017.
  36. ^ Roof, Katie (2016-04-14). "Gary Vaynerchuk on why he's betting on Facebook Live, Snapchat, and". TechCrunch. Retrieved 30 December 2019.
  37. ^ Yeung, Ken (2016-02-28). "Review: Gary Vaynerchuk's new book taught me 369 lessons about business". VentureBeat. Retrieved 17 October 2019.
  38. ^ Long, Jonathan (2015-08-03). "Why Gary Vaynerchuk's '#AskGaryVee Show' Is Marketing Gold". Entrepreneur magazine. Retrieved 23 February 2017.
  39. ^ Robinson, Jancis, Financial Times (November 15, 2008). "The online evangelist".
  40. ^ Brion, Raphael (2011-03-18). "Gary Vaynerchuk's Daily Grape". Eater magazine. Retrieved 23 February 2017.
  41. ^ Dugan, Lauren (2010-08-23). "Gary Vaynerchuk to Host Sirius XM Radio Show". AdWeek. Retrieved 23 February 2017.
  42. ^ "Gary Vaynerchuk Is a Rapper's Best Friend". The New York Times. Retrieved 5 June 2020.
  43. ^ Flamm, Matthew. "40 Under 40". Crain's New York. Retrieved 10 December 2019.
  44. ^ Forbes, Staff (2017-12-21). "Forbes Releases List Of Top Social Influencers In Three Categories -- Food, Tech/Business And Kids". Forbes. Retrieved 10 December 2019.
  45. ^ AdAge, Staff (2019-11-27). "Jimmy Fallon somehow let Gary Vaynerchuk do a free infomercial for his wine brand on 'The Tonight Show'". AdAge. Retrieved 10 December 2019.

External links[edit]