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|Known for||Entrepreneurship, social media, angel investing, oenology|
|VaynerX, Wine Library TV, Resy, Empathy Wines|
|Net worth||$160 million (est. 2019)|
Gary Vaynerchuk (born Gennady Vaynerchuk; November 14, 1975; Belarusian: Генадзь Вайнярчук, Russian: Геннадий Вайнерчук) is a Belarusian-American entrepreneur, New York Times bestselling author, speaker, and Internet personality. He is a cofounder of Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is best known for his work in digital marketing and social media as the chairman of New York-based communications company, VaynerX, and as CEO of VaynerX subsidiary, VaynerMedia.
Vaynerchuk was born in Babruysk in the Soviet Union (today part of Belarus), and immigrated to the United States in 1978 at the age of three. He is of Jewish descent. Growing up, Vaynerchuk lived in New York City's Queens borough later moving to Edison, New Jersey. At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School. Vaynerchuk graduated with a bachelor's degree from Mount Ida College in Newton, Massachusetts in 1998.
Vaynerchuk co-founded restaurant-reservation app, Resy, which was acquired by American Express in 2019. He is also a co-founder in winery Empathy Wines, acquired by Constellation Brands in 2020.
After graduating from college in 1998, Vaynerchuk assumed day-to-day control of his father's Springfield, New Jersey store, Shopper's Discount Liquors. Gary renamed the store to Wine Library, launched sales online and in 2006 started Wine Library TV, a daily webcast covering wine.
Through e-commerce and pricing strategies, Vaynerchuk grew the business from $3 million a year to $60 million a year by 2003. In August 2011, Vaynerchuk said he would step away from the wine business to build VaynerMedia, a digital ad agency he co-founded with his brother in 2009.
In 2009, Gary, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media–focused digital agency. The company provides social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez International and PepsiCo. In 2015, VaynerMedia was named one of Ad Age's A-List agencies. With 600 employees in 2016, VaynerMedia grossed $100 million in revenue. The company also partnered with Vimeo to connect brands and filmmakers for digital content.
Gallery Media Group
In 2017, The Wall Street Journal reported that Vaynerchuk formed The Gallery, later named Gallery Media Group, a VaynerX subsidiary company that houses PureWow, following its acquisition by Vaynerchuk and RSE Ventures, male-oriented news outlet ONE37pm.com, and other media properties.
Planet of the Apps
In February 2017, Apple and Propagate announced the launch of Planet of the Apps, a reality television series with a recurring cast that includes Vaynerchuk, will.i.am and Gwyneth Paltrow. Described as Shark Tank meets American Idol, in the show Vaynerchuk and team evaluate pitches from app developers vying for investment. The series cast joined Product Hunt for a tour to Austin, San Francisco, Los Angeles and New York.
DailyVee is a daily, video-documentary series on YouTube that chronicles Vaynerchuk's life as a businessman. Started in 2015, Vaynerchuk records live, interviewing others and broadcasting investor meetings and strategy sessions at VaynerMedia. In the series Vaynerchuk implements social media strategies, especially through Snapchat and Instagram, to demonstrate social-media marketing.
The #AskGaryVee Show
In 2014, Vaynerchuk launched The #AskGaryVee Show on YouTube with his personal content-production team. In the show, Vaynerchuk canvases questions from Twitter and Instagram and responds in an extemporaneous manner. Show questions, most commonly on entrepreneurship, family and business topics, are pre-screened by the production team, but remain unseen by Vaynerchuk until each show's taping. The AskGaryVee Show inspired Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.
Wine Library TV
Vaynerchuk hosted a video blog on YouTube called Wine Library TV (WLTV or The Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006 and was produced daily at the Wine Library store in Springfield, New Jersey. At 1,000 episodes in 2011 Vaynerchuk retired the show and replaced it with a video podcast, The Daily Grape. In August 2011, Vaynerchuk announced on Daily Grape that he was retiring from wine video blogging.
Wine & Web
In 2010, Vaynerchuk launched Wine & Web on Sirius XM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.
Vaynerchuk has been labeled an "Internet persona," earning public speaking opportunities and a social-media following around mentorship, but also criticism that buckets him with hacks on social media. In 2015 Vaynerchuk was named to Crain's New York Business 40 Under 40. In 2017 according to Forbes, Vaynerchuk topped the list of most-authoritative opinion leaders in social networks in the world. In November 2019, Vaynerchuk appeared on Jimmy Fallon's “Tonight Show” to coach the host on wine drinking tips.
- Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too (2018) ISBN 0062674692
- #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Hardcover (2016) ISBN 0062273124
- Jab, Jab, Jab Right Hook (2013) ISBN 1594868824
- The Thank You Economy (2011) ISBN 0061914185
- Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009) ISBN 0061914177
- Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008) ISBN 1594868824
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- Gary Vaynerchuk. Crush It:Why NOW Is the Time to Cash in on Your Passion.
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He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'
- Dunn, Taylor (2018-03-31). "Gary Vaynerchuk on how to quit your day job". ABC. Retrieved 28 December 2019.
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The Vaynerchuks eventually relocated and Gary would graduate from North Hunterdon High School, but the Edison environment and his own immigrant's experience seem to have shaped Vaynerchuk to his core.
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- Segal, David (2013-11-02). "Riding the Hashtag in Social Media Marketing". New York Times. Retrieved 10 December 2019.
- AdAge, Staff (2015-01-26). "Ad Age's 2015 Agency A-List Standouts: Grey, 180LA, AKQA and More". Retrieved 9 December 2015.
- CNBC, Staff (2016-03-26). "CNBC's 'Follow the Leader' Uncovers the Secrets to Entrepreneurial Success". CNBC. Retrieved 23 February 2017.
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- Robinson, Jancis, Financial Times (November 15, 2008). "The online evangelist".
- Brion, Raphael (2011-03-18). "Gary Vaynerchuk's Daily Grape". Eater magazine. Retrieved 23 February 2017.
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- "Gary Vaynerchuk Is a Rapper's Best Friend". The New York Times. Retrieved 5 June 2020.
- Flamm, Matthew. "40 Under 40". Crain's New York. Retrieved 10 December 2019.
- Forbes, Staff (2017-12-21). "Forbes Releases List Of Top Social Influencers In Three Categories -- Food, Tech/Business And Kids". Forbes. Retrieved 10 December 2019.
- AdAge, Staff (2019-11-27). "Jimmy Fallon somehow let Gary Vaynerchuk do a free infomercial for his wine brand on 'The Tonight Show'". AdAge. Retrieved 10 December 2019.
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