Gary Vaynerchuk

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Gary Vaynerchuk
Gary Vaynerchuk public domain.jpg
Vaynerchuk in February 2017
Born (1975-11-14) November 14, 1975 (age 46)
Other namesGary Vee
CitizenshipUnited States
Known forEntrepreneurship, social media, angel investing, oenology
Notable workVaynerX, Wine Library TV, Resy, Empathy Wines[1]
Gary Vaynerchuk Signature.svg

Gary Vaynerchuk (born Gennady Vaynerchuk;[2] November 14, 1975; Belarusian: Генадзь Вайнярчук, Russian: Геннадий Вайнерчук), commonly known as Gary Vee, is a Belarusian-American entrepreneur, author, speaker, and Internet personality.[3][4][5] He is a co-founder of the restaurant reservation software company Resy and Empathy Wines.[6][1][7] First known as a wine critic who expanded his family's wine business,[8][9] Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX,[10] and as CEO of VaynerX subsidiary VaynerMedia.[11][12]

Early life[edit]

Vaynerchuk was born in Babruysk in the Soviet Union (today part of Belarus),[9] and immigrated to New York City in the United States in 1978 at the age of three.[5] He is of Ashkenazi Jewish descent.[13] Growing up, Vaynerchuk lived in New York City's Queens borough and later moved to Edison, New Jersey.[14][15] At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School.[16] In 1998, Vaynerchuk graduated with a bachelor's degree in management science from Mount Ida College in Newton, Massachusetts.[17]


Vaynerchuk co-founded restaurant-reservation app, Resy, which was acquired by American Express in 2019.[7] He is also a co-founder of winery Empathy Wines, which was acquired by Constellation Brands in 2020.[18][19] Vaynerchuk is also the creator, founder and artist behind VeeFriends, the non-fungible token series.[20]

Wine Library[edit]

After graduating from college in 1998, Vaynerchuk took charge of his father's liquor store, Shopper's Discount Liquors. He renamed the store Wine Library, launched sales online, and in 2006 started Wine Library TV, a daily webcast on YouTube covering wine.[21] He grew the business from $3 million a year to $60 million a year.[22] In August 2011, Vaynerchuk stepped away from the wine business to build VaynerMedia, a digital ad agency.[21][23]


Vaynerchuk is the chairman of VaynerX, a communications company that holds media properties and technology companies.[24][25][26]


Gary Vaynerchuk at Internet Week 2015 in New York

In 2009, Vaynerchuk, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media–focused digital agency.[27] The company provides social media and strategy services to Fortune 500 companies.[27][28] In 2015, VaynerMedia was named one of Ad Age's A-List agencies.[28] With 600 employees in 2016, VaynerMedia grossed $100 million in revenue.[29] The company also partnered with Vimeo to connect brands and filmmakers for digital content.[30]

Gallery Media Group[edit]

In 2017, Vaynerchuk formed The Gallery, later renamed Gallery Media Group, a VaynerX subsidiary company that houses PureWow, male-oriented news outlet, and other media properties.[31][3][32]


Planet of the Apps[edit]

In February 2017, Vaynerchuk was a participant of Planet of the Apps, a reality television series, with and Gwyneth Paltrow.[33] In the show, Vaynerchuk and the team evaluated pitches from app developers vying for investment.[34][35]

YouTube shows and videos[edit]

Vaynerchuk hosted a video blog on YouTube called Wine Library TV (WLTV or The Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006.[36] At 1,000 episodes in 2011, Vaynerchuk retired the show and replaced it with a video podcast called The Daily Grape.[37]

In 2010, Vaynerchuk launched Wine & Web on Sirius XM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.[38]

In 2014, Vaynerchuk launched The #AskGaryVee Show on YouTube in which he responds to questions from Twitter and Instagram.[39] The questions are mostly on entrepreneurship, family and business topics. The show inspired Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness[40] which reached The New York Times Best Seller list.[41]

DailyVee is a daily, video-documentary series on YouTube hosted by Vaynerchuk. Started in 2015, he records interviews with other businessmen and broadcasts investor meetings and strategy sessions at VaynerMedia.[10][42]

New Media Expo 2008
with Ben Parr, Ezarik, et al.


Vaynerchuk has earned a social-media following around mentorship.[43] However, critics have called him a snake oil salesman.[5]

In 2015, Vaynerchuk was named to Crain's New York Business 40 Under 40.[44] In 2017, Vaynerchuk was listed as one of Forbes' Top Social Influencers.[45]


  • Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008) ISBN 1594868824
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009) ISBN 0061914177
  • The Thank You Economy (2011) ISBN 0061914185
  • Jab, Jab, Jab Right Hook (2013) ISBN 1594868824
  • #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Hardcover (2016) ISBN 0062273124
  • Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too (2018) ISBN 0062674692
  • Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success (2021) ISBN 0062674684


  1. ^ a b "Get ready for disruption in the wine industry: How Gary Vaynerchuk and Empathy Wines plan to cut the middlemen and sell the best $20 wine". Food & Wine magazine. 21 November 2018. Retrieved 5 June 2020.
  2. ^ Lapidario, Milie (2012-02-04). Quicklet On Gary Vaynerchuk's Crush It! (CliffsNotes-like Book Summary). Hyperink Inc. ISBN 978-1-61464-765-2.
  3. ^ a b McAlone, Nathan (2017-04-01). "Gary Vaynerchuk is buying PureWow, a women's media company that generated about $20 million in 2016". Business Insider. Retrieved 20 February 2017.
  4. ^ Schonbrun, Zach (2018-12-28). "The Self-Described Jets Owner-in-Waiting Will Tailgate for Now". New York Times. Retrieved 17 October 2019.
  5. ^ a b c Roberts, Daniel (2014-12-08). "Is Gary Vaynerchuk for Real?". Fortune. Retrieved 10 December 2019.
  6. ^ "Doodles used to create Gary Vaynerchuk NFT collection sell for $1.2 million in Christie's auction". CNBC. October 2021. Retrieved 4 February 2022.
  7. ^ a b Chowdhury, Reza (2019-05-15). "American Express is Acquiring Restaurant Reservation Platform Resy". Alleywatch. Retrieved 28 December 2019.
  8. ^ Clifford, Catherine (2017-03-17). "Social media guru: Facebook video is the best ad buy for your money right now". CNBC. Retrieved 17 April 2017.
  9. ^ a b Clifford, Catherine (2017-03-13). "Self-made millionaire Gary Vaynerchuk: This is the real secret to success". CNBC. Retrieved 22 April 2017.
  10. ^ a b Fraser, Ted (2017-12-17). "I Spent a Week Living Like Gary Vaynerchuk". Vice. Retrieved 26 May 2019.
  11. ^ Johnson, Eric (2016-07-21). "Entrepreneur and investor Gary Vaynerchuk 'cannot wait' for the startup armageddon". Recode. Retrieved 20 February 2017.
  12. ^ "Gary Vaynerchuk Discusses VaynerMedia's Rapid Ascent". Retrieved 2020-08-14.
  13. ^ Gary Vaynerchuk. Crush It:Why NOW Is the Time to Cash in on Your Passion.
  14. ^ Friend, Tad (2010-06-07). "V-va-va-voom!". The New Yorker. Retrieved 31 January 2013. He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'
  15. ^ Dunn, Taylor (2018-03-31). "Gary Vaynerchuk on how to quit your day job". ABC. Retrieved 28 December 2019.
  16. ^ O'Donnell, Chuck (2018-02-20). "How Gary Vaynerchuk's childhood in Edison helps him crush it in business". Courier News. Retrieved 29 June 2018. The Vaynerchuks eventually relocated and Gary would graduate from North Hunterdon High School, but the Edison environment and his own immigrant's experience seem to have shaped Vaynerchuk to his core.
  17. ^ Asimov, Eric (2009-09-08). "Pop goes the critic". The New York Times.
  18. ^ "Constellation Brands acquires Gary Vaynerchuk's Empathy Wines". CNBC. July 2020. Retrieved 1 July 2020.
  19. ^ "Gary Vaynerchuk launches disruptive new wine co". The Drinks Business. August 2019. Retrieved 5 June 2020.
  20. ^ "How Gary Vaynerchuk Became an NFT Guru And lord of his own metaverse". New York magazine. 16 November 2021. Retrieved 4 February 2022.
  21. ^ a b La Gorce, Tammy (2008-06-22). "At Wine Superstores, Tastings Are Just the Start". The New York Times. Retrieved 10 October 2016.
  22. ^ Kane, Libby (2017-05-04). "The CEO of a multimillion-dollar company explains what he did in his 20s to set himself up for success in his 30s". Business Insider. Retrieved 17 October 2019.
  23. ^ Pattison, Kermit (2008-09-16). "Selling Wine The Web 2.0 Way". Fast Company. Retrieved 10 December 2019.
  24. ^ Peterson, Tim (2019-05-02). "'Everyone is a competitor': Gary Vaynerchuk's Gallery Media Group straddles the line between publisher and agency". DigiDay. Retrieved 26 May 2019.
  25. ^ Thomas, Aby Sam (2019-01-02). "Stepping Up: Serial Entrepreneur Gary Vaynerchuk". Entrepreneur. Retrieved 26 May 2019.
  26. ^ Flynn, Kerry (2018-06-13). "Gary Vaynerchuk's Tracer wants marketers to stop wasting time with Excel". DigiDay. Retrieved 17 October 2019.
  27. ^ a b Segal, David (2013-11-02). "Riding the Hashtag in Social Media Marketing". New York Times. Retrieved 10 December 2019.
  28. ^ a b AdAge, Staff (2015-01-26). "Ad Age's 2015 Agency A-List Standouts: Grey, 180LA, AKQA and More". Retrieved 9 December 2015.
  29. ^ CNBC, Staff (2016-03-26). "CNBC's 'Follow the Leader' Uncovers the Secrets to Entrepreneurial Success". CNBC. Retrieved 23 February 2017.
  30. ^ Stein, Lindsay (2016-12-01). "Vimeo and VaynerMedia Create Exclusive Content Partnership". AdAge. Retrieved 23 February 2017.
  31. ^ Spangler, Todd (2018-10-09). "Gallery Media Group Aims for Authenticity". Variety. Retrieved 26 May 2019.
  32. ^ Perlberg, Steven (2017-01-04). "Gary Vaynerchuk Acquires Women's Publisher PureWow". The Wall Street Journal. Retrieved 9 March 2017.
  33. ^ Heath, Alex (2016-08-04). "3 big-name celebrities will be mentors on Apple's new show about apps". Business Insider. Retrieved 23 February 2017.
  34. ^ Epstein, Adam (2017-02-14). "There's nothing original about Apple's first foray into original TV". QZ. Retrieved 23 February 2017.
  35. ^ Dillet, Romain (2016-08-30). "Somebody at Apple thought the reality show 'Planet of the Apps' really needed Jessica Alba". TechCrunch. Retrieved 23 February 2017.
  36. ^ Robinson, Jancis, Financial Times (November 15, 2008). "The online evangelist". Financial Times.
  37. ^ Brion, Raphael (2011-03-18). "Gary Vaynerchuk's Daily Grape". Eater magazine. Retrieved 23 February 2017.
  38. ^ Dugan, Lauren (2010-08-23). "Gary Vaynerchuk to Host Sirius XM Radio Show". AdWeek. Retrieved 23 February 2017.
  39. ^ Yeung, Ken (2016-02-28). "Review: Gary Vaynerchuk's new book taught me 369 lessons about business". VentureBeat. Retrieved 17 October 2019.
  40. ^ Long, Jonathan (2015-08-03). "Why Gary Vaynerchuk's '#AskGaryVee Show' Is Marketing Gold". Entrepreneur magazine. Retrieved 23 February 2017.
  41. ^ "Bestsellers: Business". The New York Times. Retrieved 5 June 2020.
  42. ^ Roof, Katie (2016-04-14). "Gary Vaynerchuk on why he's betting on Facebook Live, Snapchat, and". TechCrunch. Retrieved 30 December 2019.
  43. ^ Coscarelli, Joe (18 December 2019). "Gary Vaynerchuk Is a Rapper's Best Friend". The New York Times. Retrieved 5 June 2020.
  44. ^ Flamm, Matthew (5 July 2018). "40 Under 40". Crain's New York. Retrieved 10 December 2019.
  45. ^ Forbes, Staff (2017-12-21). "Forbes Releases List Of Top Social Influencers In Three Categories -- Food, Tech/Business And Kids". Forbes. Retrieved 10 December 2019.

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