Gather.com

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Gather.com
Slogan Gather is the place where millions of people come for a fresh perspective on what's happening now.
Commercial Yes
Type of site
News, social media outlet
Registration No longer available
Available in English
Launched 25 February 2005; 11 years ago (2005-02-25)
IP address 54.209.97.59
Current status Defunct

Gather or Gather.com was a social networking website designed to encourage interaction by discussion of various social, political and cultural topics. Its headquarters was in Boston, Massachusetts.

History[edit]

The website was founded in 2005 by Tom Gerace, an entrepreneur who previously founded the affiliate marketing company, Be Free.[1] Gather attracted investments and partnerships from media companies ranging from McGraw-Hill[2] and Hearst Publications[2] to American Public Media[1] and a member of the McClatchy family. Starbucks chose Gather over other social networking sites because of its adult demographic.[1] Lotus founder Jim Manzi was an early investor.[3] Gather was one of very few 2006 startups to use television advertising.[1]

Demographics[edit]

The countries where the site was most visited were (in descending order):
 India 41.5%
 USA 27%
 Pakistan 4.9%
 Canada 4.3%
 Great Britain (UK) 3.3%
 Philippines 2.1

Operations[edit]

Members received their own subdomain, where they could publish articles and share comments. Also, members could create groups pertaining to their own efforts, or to any other topic. It was a very popular site from a social media perspective, with many writers commenting on each other's works.

In 2010, Gather management, including owner Tom Gerace, started a business-making subdomain entitled "The Gather News Channel." This consisted of a series of subdomains such as Celebrities, Entertainment, Business, Technology, Politics, Sports and News. Writers were paid to write short articles on a subject for which they were selected from the above topics. Additional money was possible based on a formula of revenue per views. The "Gather News Channel" existed until 2014 when Gather Inc., including Gather.com, was sold to Kitara Media.

In October, 2015, Gather became defunct.

References[edit]

  1. ^ a b c d Sarah Lacy (October 26, 2006). "Gather.com: Social Networking Grows Up". Businessweek. Retrieved 2007-07-06. 
  2. ^ a b Vauhini Vara (November 17, 2006). "Hearst, McGraw-Hill Buy Into Gather.com". Wall Street Journal. Retrieved 2007-07-06. 
  3. ^ Steve Gelsi (January 16, 2006). "Gather.com gets $6 million in funding: Allen & Co., ex-Lotus exec line up behind blogging site". Dow Jones MarketWatch. Retrieved 2007-07-06. 

External links[edit]