Gavin Baddeley is an ordained Reverend in the Church of Satan, and an experienced journalist who has worked for The Observer and Metal Hammer. He is the occult authority for the BBC and Channel 4, has addressed Cambridge University, and has been profiled in The Independent and The London Evening Standard. His books have provoked controversy and media attention, but he still remains a popular figure among Goths, Satanists, and Pagans alike. He made an appearance in the documentary film Metal: A Headbanger's Journey. His style of writing is journalistic in nature, covering subjects which are tangential but relevant to the topic at hand. He has a noticeably dry wit and observant humor in his writing.