Gaye Advert

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Gaye Advert
Also known asGaye Black
Born (1956-08-29) 29 August 1956 (age 63)
Bideford, Devon, England
GenresPunk rock
InstrumentsBass guitar
Years active1976–1979
Associated actsThe Adverts

Gaye Advert (born 29 August 1956), also Gaye Black, is an English punk rock musician, who played bass guitar in the band the Adverts in the late 1970s. She was one of the first female rock stars of the punk rock movement, whom The Virgin Encyclopedia of 70s Music called the "first female punk star".[1] She was "one of punk’s first female icons".[2] Dave Thompson wrote that her "photogenic" looks, "panda-eye make-up and omnipresent leather jacket defined the face of female punkdom until well into the next decade".[3]

Black along with fellow Adverts founding member T. V. Smith were both from Bideford, a small coastal town in Devon. The pair moved to London and formed the band there in 1976.[2][4] They were later married.[2]

After the demise of the Adverts in 1979, Advert stopped playing bass and disappeared from the British punk scene, taking up a career as a manager in social services.[5] She recounted her experiences of being in the band in an interview for Zillah Minx's 2010 film She's a Punk Rocker UK.[5][6]


  1. ^ Larkin, Colin (2002). The Virgin Encyclopedia of 70s Music. London: Virgin Books. p. 9. ISBN 1-85227-947-8.;
  2. ^ a b c Strong, M.C. (2003). The Great Indie Discography. Edinburgh: Canongate. p. 4. ISBN 1-84195-335-0.;
  3. ^ Thompson, Dave (2000). Alternative Rock. San Francisco: Miller Freeman Books. p. 146. ISBN 0-87930-607-6.;
  4. ^ Joynson, Vernon (2001). Up Yours! A Guide to UK Punk, New Wave & Early Post Punk. Wolverhampton: Borderline Publications. p. 27. ISBN 1-899855-13-0.;
  5. ^ a b Cooper, Leonie (8 August 2007). "Punk's forgotten female heros". The Guardian. Retrieved 5 October 2012.
  6. ^ "'She's a Punk Rocker UK': Watch the documentary on England's female punk pioneers". 6 January 2016.