The organization, originally a magazine, has also hosted festivals. Wrote Exclaim! in 2003:
For a lot of the world Gearhead magazine defined the whole 'hot rod punk rock and roll revolution' back in the 90s championing bands like the Supersuckers and Rocket from the Crypt. Well, this bunch of grease-crazed garage freaks started a record label not so long ago and have also managed to put on rock fests worldwide, and some could argue that the Swedish Gearfest festival turned a lot of ears on to the retro-rock sounds coming out of there way before a lot of mainstream press was even aware of it all.