In 1986, Robert E. Geers, one of the founders of the agency, returned as its creative head.
Henry J. Wasiak became president of the agency in 1985.
Geers Gross developed the cartoon character "Fred the Flourgrader" for Homepride, a British manufacturer of flour and sauces, in 1965. Homepride continued to use the character after it changed to a different advertising agency. 
- Daniels, Lee A. (February 13, 1985). "Advertising; Eurocom Joins With Geers Gross". The New York Times. Retrieved 2008-07-06.
- Dougherty, Philip H. (Nov 13, 1986). "Advertising; A Founder Is Back At Geers Gross". The New York Times. Retrieved 2008-07-06.
- Hollie, Pamela G. (Aug 19, 1985). "Geers Gross Appoints An Old Nemesis". The New York Times. Retrieved 2008-07-06.
- "Homepride collectables confirm cult status of Fred. (News) (Kerry Foods Ltd.)". Incentive Today. 1 Oct 2004. Retrieved 2008-07-06.
- Latham, Valerie (31 Oct 1991). "Homepride's Fred rises to the occasion as Publis takes the reins.". Marketing. Retrieved 2008-07-06.