Geers Gross

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Geers Gross was a British advertising agency which also operated in the United States. It was headed by Robert Gross for many years, and was affiliated with Eurocom, a Paris advertising agency. [1]

In 1986, Robert E. Geers, one of the founders of the agency, returned as its creative head.[2]

Henry J. Wasiak became president of the agency in 1985.[3]

Geers Gross developed the cartoon character "Fred the Flourgrader" for Homepride, a British manufacturer of flour and sauces, in 1965. Homepride continued to use the character after it changed to a different advertising agency. [4][5]


  1. ^ Daniels, Lee A. (February 13, 1985). "Advertising; Eurocom Joins With Geers Gross". The New York Times. Retrieved 2008-07-06. 
  2. ^ Dougherty, Philip H. (Nov 13, 1986). "Advertising; A Founder Is Back At Geers Gross". The New York Times. Retrieved 2008-07-06. 
  3. ^ Hollie, Pamela G. (Aug 19, 1985). "Geers Gross Appoints An Old Nemesis". The New York Times. Retrieved 2008-07-06. 
  4. ^ "Homepride collectables confirm cult status of Fred. (News) (Kerry Foods Ltd.)". Incentive Today. 1 Oct 2004. Retrieved 2008-07-06. 
  5. ^ Latham, Valerie (31 Oct 1991). "Homepride's Fred rises to the occasion as Publis takes the reins.". Marketing. Retrieved 2008-07-06.