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Gekås Ullared AB
Industry Retail
Founded 1963 (1963) in Ullared, Sweden
Founder Göran Karlsson
Headquarters Falkenberg, Sweden
Parent Jantex AB

Gekås Ullared AB is a Swedish superstore in Ullared, Sweden, founded in 1963 by Göran Karlsson as Ge-kås Manufaktur. It had an annual turnover of SEK 4.2 B in 2010,[1] with a total store area of over 30,000 m2 (320,000 sq ft) in addition to a 50,000 m2 (540,000 sq ft) storage area just a few hundred yards away. In 2013, Malin Helde became CEO of the store, while Boris Lennerhov became CEO of the parent company.[2] The store is visited annually by approximately 4.5 million customers,[3] with the 2007 record of 26,200 for a single day, and the average customer travelling 150 km to get to the store. The store has recently opened a camping ground and a motel to accommodate long distance travellers. It has been known for avoiding conventional advertising, instead relying on word of mouth. For three years starting in 2011, a reality television series, Ullared, was filmed in and around the store. It aired in both Norway and Sweden.

The average customer is a woman, at the age of 43, and buys for approx. $446.20 and visits the store twice a year. On 25 July, 2011, the superstore was visited by record 29,500 customers during the day. The longest queue outside the superstore ever were recorded on 30 October, 2010, when the queue was longer than 1.4 km. Through Gekås' website, potential customers can monitor the queue length. A barometer as measure indicates the length of the queue outside the building. According to Swedish law the number of visitors in a public building is limited. Additionally two web cameras give additional information about the situation at the entry. In 2011, over 122 million items passed the store's checkouts. The checkout has today about 60 cashiers. The department store's product range consists of over 100,000 items. The value of the goods available in the store is $4.9 million. A fully loaded truck delivers items every 10 minutes.

Gekås central warehouse has a size of 15000 square metres and holds about 10,000 pallets. Every 30 minutes all-year-round a new truck arrives. During peak season the entire store will be emptied in less than two business days. [4]

Facilities belonging to Gekås[edit]

Beside the continuously expanded main building Gekås operates Sweden's largest all-year-round campground is located behind the main building. A lake for swimming with fountain is located in short walking distance from the campground and the huge parking lot.

The check-in was moved from the campground entry to south side of Ullared. A new street now runs directly to the campground to avoid huge traffic of campers through the village.

The parking lot is considered as Sweden's largest parking lot.

Gekås build the recent years a car museum (now closed and market as convention center), a motel and a business hotel. On the road towards Ätran on the outskirt of Ullared is a warehouse with additional parking and dog kindergarten. Buses are running between the different locations for transportation of shoppers.

The former museum showed Göran Karlssons car collection, where a DeLorean as in the motion picture "Back to the future" was used, was part of the collection.


  • 1963 – Store founded in Ullared by Göran Karlsson
  • 1967 – The store moves to a bigger building
  • 1971 – The store changes location again, to its current location
  • 1991 – Göran Karlsson sells the company to six employees
  • 2003 – The market court forbids Göran Karlsson, who had started a competing business, from using the word "Ullared" in his marketing.[5]


  • Ullared - byn som blev ett varumärke, Torsten Andersson. 2003. Falkenberg: Ge-kås Ullared AB. ISBN 91-631-3660-0


  1. ^ Sales figures
  2. ^
  3. ^ Om Gekås Ullared / Roliga siffror
  4. ^ Ulla no. 2 2003, page 46
  5. ^ Dom i Marknadsdomstolen

Further reading[edit]

  • Persson, Anders (1982). Ge-Kåskonflikten - och sedan? : rapport från en kartläggning av konflikten mellan Handelsanställdas förbund och lågprisvaruhuset Ge-Kås i Ullared. GraphicSystems. 
  • Håkansson, Annlouise (2003). Att fånga tiden : dokumentation av Ge-kås i Ullared år 2002. Länsmuseet Halmstad. 

External links[edit]