|Location||Deadwood, South Dakota|
|Type||Saloon and theater|
|Opened||April 7, 1877|
|Renovated||1879 (after a fire)|
|Demolished||1899 (by fire)|
Swearengen opened the Gem Variety Theater on April 7, 1877 at the corners of Wall and Main streets to entertain the population of the mining camp with "prize fights" (as was customary with Swearengen's previous establishment the Cricket Saloon, no prizes were actually involved), stage acts consisting of comedians, singers and dancers, and primarily, prostitutes.
Swearengen recruited his prostitutes by advertising legitimate stage, cleaning, or waitressing jobs in his theater to desperate young women and advancing them the money for their (one way) trip; then, when they arrived, forcing them into what was essentially indentured servitude as prostitutes. Those who balked were first threatened with demands for repayment of the funds advanced to them for the trip; if that failed, they were threatened with beatings, and if that failed they were beaten and physically forced to submit to Swearengen's demands. Many still resisted, but those who escaped this fate could only find themselves in no better situation, as penniless women with no source of income, alone in a rough and rowdy mining camp, and with the constant threat of Swearengen's men hanging over them. Many grew sick and died from lack of proper nutrition and shelter, while many others committed suicide.
The Gem prospered, bringing in an average of $5,000 a night, even reaching as high as $10,000. Swearengen forged alliances with many of Deadwood's most prominent citizens, buying himself immunity from legal or other problems. His immunity even extended to the notoriously upright and incorruptible Marshal Seth Bullock, who did not have the political clout to extend his campaign to clean up the town as far as the lower regions of Main Street, which remained Swearengen's territory.
The front of the Gem consisted of a bar, and the "theater" area; in the back were the rooms for the prostitutes. Day-to-day operations were managed by Al Swearengen himself. Additionally there is no evidence supporting the existence of Dan Dority and Johnny Burns (both portrayed in Deadwood, whose real life counterparts were based on a combination of multiple Gem Theater subordinates). Swearengen was reputed to be much more brutal to the prostitutes than seen in the series. Customers frequently brutalized the women, even to the point of killing them.
The violence in the Gem was not confined to the prostitutes, with the saloon being a frequent site of gunfights between drunken patrons; and in one memorable instance, the memoirs of John S. McClintock reported a prostitute named "Trixie" having shot a large hole through the skull of a man who astounded everyone by surviving for another half an hour.
The Gem was damaged by fire in the summer of 1879 and repaired, but then very soon destroyed in a major fire that devastated the town on September 26, 1879. Swearengen built an even larger and more grand establishment, reopening in December 1879 to adulation as the finest theater ever seen in Deadwood.
In 1899, however, the Gem burned down once again, and a broke Swearengen declined to rebuild and left for Colorado. Despite the Gem's history as Deadwood's longest-lived entertainment institution, its support by so many of the town power brokers over the years, and the glowing tributes in the press after the rebuilt Gem was unveiled, after its demise it was reviled in the press as an evil institution and a town shame.
Deadwood television series and film
Swearengen (played by Ian McShane) and the Gem are both portrayed in the HBO television show, Deadwood (2004–2006) and Deadwood: The Movie (2019), but in heavily modified form. The show's fictional Gem Saloon is already well-established when the show begins in August 1876 and in the movie, which takes place in 1889, it is implied that Swearengen dies due to liver failure in his bed upstairs in the saloon (the real Swearengen was murdered in Denver in 1904) and that he leaves the saloon to a former prostitute named Trixie.
- Shadley, Mark; Wennes, Josh (September 4, 2012). Haunted Deadwood: A True Wild West Ghost Town. Arcadia Publishing Incorporated. pp. 47–49. ISBN 978-1-61423-675-7.
- Bennett, Estelline (March 1, 1982). Old Deadwood Days. U of Nebraska Press. p. 106. ISBN 0-8032-6065-2.
- McClintock, John S. (1939). Pioneer Days in the Black Hills: Accurate History and Facts Related by One of the Early Day Pioneers. University of Oklahoma Press. pp. 65–69. ISBN 978-0-8061-3191-7.
- Ames, John Edwards (August 31, 2004). The Real Deadwood. New York: Penguin Group US. pp. 11–12. ISBN 978-1-101-07811-2.
- Seagraves, Anne (1994). Soiled Doves: Prostitution in the Early West. Wesanne Publications. p. 27. ISBN 978-0-9619088-4-3.
- Johnson, Michael Schall (September 30, 2015). The Bloody Road of Gold: Calamity, Wild Bill, Boone May, Courage and Romance in the Old West. Outskirts Press. pp. 276–277. ISBN 978-1-4787-5457-2.