Gems TV (UK)

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For the corporate history of the former parent company owners; Gems TV Holdings Limited and other subsidiaries, see Gems TV.
Gems TV
Launched8 October 2004[1]
Owned byThe Genuine Gemstone Company
Picture format576i (SDTV 16:9)
Slogan"Jewellery that gets you noticed" (2004–2005),(2009–2010)
CountryUnited Kingdom
Formerly (2004–2005)
Gems TV Gold (2005)
Gems TV (2005–2008)
GemsTV 1 (2008–2010)
ReplacedFO Factory Outlet (Gems TV)
Snatch It! (Gems TV 2)
Sister channel(s)Jewellery Maker
FreeviewChannel 306
FreesatChannel 805
SkyChannel 665
Astra 2E11426 V 27500 5/6
Virgin MediaChannel 755
WightFibreChannel 45

Gems TV is a British reverse auction jewellery shopping channel, officially the first reverse auction in the UK[citation needed]. The channel is available on Sky, Virgin Media, Freesat, Freeview and online. The channel operations are based at Eagle Road Studios in Redditch, near Birmingham. As of 2013, the channel broadcasts live 24 hours a day.


Gems TV first launched at 4pm on 8 October 2004, after the channel was formed by the five founders of Eagle Road Studios and Thaigems. The channel replaced Factory Outlet on Sky channel 663. The reverse auction format for the channel was based around Eagle Road Studios now defunct sister channel, 'Snatch It!'.

The channel was an independent company until the merger of Eagle Road Studios and Thaigem, which formed 'Gems TV UK Limited'; the original founders left the company and in 2008 floated on the Singapore Stock Exchange and become a corporate company; Gems TV Holdings Limited.

The channel's original purpose was to sell affordable gemstone jewellery manufactured by its production facilities in Chanthaburi, Thailand. To reduce costs the parent company later reduced its own manufacturing and bought in jewellery from other suppliers.

On 1 February 2010, the manufacturing operations at the company's factory in Chanthaburi, Thailand were closed down to reduce costs and increase profit margins. This caused many employees to be made redundant.[2]


On 18 June 2010, Gems TV Holdings sold Gems TV (UK) Limited (a wholly owned subsidiary) to The Colourful Company Group Limited for £3 million.[3] As a result of the sale, Gems TV (UK) Limited was again under the ownership of Steve Bennett, one of the original founders of the company.[4]

After the sale of Gems TV to its original management, the channel returned to sourcing gemstone jewellery.

As of 2013, the channel was available for 24 hours a day, increased from 6am to 2am in 2012.

Channels and hours[edit]

On 21 July 2010, Gems TV began broadcasting on Fiver again and available on Freeview, where it had ceased broadcasting on 16 June 2010 before the sale of Gems TV UK Limited to The Colourful Company Group.

On 27 July 2010, Gems TV received an LCN slot on Freeview channel 43, timeshared with Quest on Mux A, in addition to the simulcast on Fiver. The channel extended its broadcasting hours from 8am-2am to 6am-2am. Hours were later increased to 24 hours a day, and live auctions are broadcast on Freeview 43 between 1am and 11am. On 31 October 2010, Gems TV ceased simulcasting as part of the teleshopping block on Fiver.

On 20 February 2011, Gems TV began simulcasting on STV in Scotland, under the name of Genuine Gemstone Jewellery. The teleshopping block was transmitted for 1 hour, from midnight.

On 24 February 2011, Gems TV temporarily secured airtime on The Big Deal which was broadcasting for 24 hours a day in post-digital switchover areas, and from 5 to 6am in pre-digital switchover areas. Broadcasting hours expanded to 24 hours in the remaining parts of the UK on 2 March 2011, when an eighth full stream was created on Mux C. The broadcasts on The Big Deal ended in April 2011.

On 30 June 2011, Gems TV began broadcasting 24 hours a day on Freeview channel 43 after acquiring a new stream on Mux C.[5] As the main Gems TV service was available to Freeview users on 5* between 9am and 1pm through a commercial arrangement with Channel 5, channel 43 transmitted Jewellery Maker between 9am and 1pm and Gems TV at other times. The arrangement was later switched such that the 5* block carried Jewellery Maker and channel 43 carried Gems TV at all times.

Sister channels[edit]

Under the ownership of The Genuine Gemstone Company Limited, Gems TV has one sister channel as of 2013:

Jewellery Maker

Jewellery Maker is the first new sister channel since Gems TV and Rocks TV merged. The channel was launched on 1 May 2010, selling jewellery-making kits at fixed prices, the first channel of its kind in the UK. As of 2013 the channel broadcast live from 9am to 1pm and 5pm to 9pm daily, with its shows rebroadcast during its downtime. On Freeview, where Gems TV is available on 5* from 9am to 1pm, Jewellery Maker is available on channel 43 during its live show (channel 43 carries Gems TV at other times). From February 2014, Jewellery Maker now has three shows a day the morning show 9am -1 pm the designer inspirations show 1pm -5 pm and the evening show 5pm-9pm, designer inspirations are repeated throughout the night from 9pm -09.00am or you can watch the shows on YouTube along with having a channel on the same site.

Former sister channels[edit]

Gem Collector

Gem Collector was launched on 8 October 2010. The channel shared the same studio as Jewellery Maker and broadcast live reverse auctions of loose gemstones between 7pm and 12am daily. Like Jewellery Maker, it was the first channel of its kind in the UK.

On 31 December 2010, Gem Collector ceased broadcasting as a separate channel and merged with Rocks TV to create Gems TV Extra, which relaunched on 2 January 2011. The Gem Collector brand is still used on Gems TV Extra for branded hour programmes.

Under the former management and ownership of Gems TV Holdings, Gems TV did have 2 sister channels, named Gems TV 2 and often referred to as Deals Of The Day and, until November 2009, a second sister channel, Gems TV 3.

Gems TV 2

Gems TV 2 launched on 12 May 2005, after replacing Gems TV's former sister channel, Snatch It!. During the closing down of Snatch It!, it was announced that the new channel was going to be called Gems TV Silver, after a successful trial of Sterling Silver jewellery a few months previous. However, it wasn't until launch that it was decided that Gems TV would become known as Gems TV Gold and the new channel to be simply known as Gems TV. After a few months into the new venture, it became apparent that the venture wasn't as successful as Gems TV Gold. It was then decided Gems TV Gold reverted to Gems TV and the second channel becoming known as Gems TV 2 and that both channels would show a mixture of Gold and Sterling Silver jewellery. Since launch, the channel has used the same reverse auction format as Gems TV 1 and broadcast live between 8am and 2am. In late 2008/early 2009, the channel reduced its live hours to 3pm to 11pm. During its downtime, it simulcasted Gems TV 3. It was not until 2009 that Gems TV was officially referred to as Gems TV 1 and its hours were extended to 7am to 2am, despite the reduction of the live broadcasting hours on Gems TV 2.

On 31 July 2009, Gems TV 2 ceased all live output and moved the pre-recorded 'Deal Of The Day' material from Gems TV 3 to Gems TV 2. It was then often referred to as the 'Deals Of The Day' channel. Officially, Gems TV 2 ceased broadcasting in January 2010, after the channel began simulcasting Gems TV 1.

On 8 September 2010, Gems TV 2 was replaced with Jewellery Maker on Virgin Media channel 756.

On 8 October 2010, Gems TV 2 ceased simulcasting Gems TV and was replaced by the new Coloured Rocks channel; Gem Collector.

Gems TV 2 was previously only available on Sky, Virgin Media and via a live stream on the Gems TV website.

Gems TV 3

Gems TV 3, known on air as 'Deal(s) Of The Day', was transmitted only on Sky 670 and relaunched on 14 January 2009. The channel was launched using the original Gems TV 2 EPG slot after Gems TV had previously purchased a 3rd EPG slot in the Shopping section of the EPG of 642 from TV Warehouse 1. The company then moved both Gems TV 1 and Gems TV 2 up the EPG from 646 and 660 to 642 and 646 before Sky reshuffled the Shopping section and moved all the channels down 10 slots to make more room in the Kids section. The Deal of the Day format was previously available between 2004 and 2005. Its format was different from its sister channels. Gems TV 3 used a fixed priced format to show a number pieces of jewellery for 24 hours, on a loop from 8am till 8am the following day or until the stock had run out. The channel was simulcast on Gems TV 2 when its live reverse auctions were off air, allowing the channels content to be available to Virgin Media viewers. A live stream was also available on the website. The channel was also known as the 'Deal Of The Day' channel.

On 1 August 2009, Gems TV 3 started replicating Gems TV 1 24 hours a day, and the 'Deal Of The Day' content moved over to Gems TV 2. On 2 November 2009, Gems TV 3 was removed from Sky channel 670.

TGGC Outlet

TGGC Outlet was first launched in July 2008 as Rocks TV. The channel used the same reverse auction format as Gems TV. Until 18 June 2010 the channel was competed with Gems TV. On 2 January 2011, Rocks TV was rebranded as Gems TV Extra and the channel also merged with Gem Collector. The channel relaunched as TGGC Outlet on 15 December 2012. The channel broadcast live auctions between 11am and 7pm. The channel was available on Sky channel 656 and online until 15 July 2013.


  1. ^ "Most significant events in our corporate history". Gems TV. Archived from the original on 1 February 2009. Retrieved 2009-02-12.
  2. ^ "Gems TV Outsources Gemstone Jewellery Supply". Gems TV. 2 February 2010. Italic or bold markup not allowed in: |publisher= (help)
  3. ^ "Resolutions Adopted At The Extraordinary General Meeting Held On 18 June 2010". 18 June 2010. Retrieved 18 June 2010.[permanent dead link]
  4. ^ Mathieson, SA (31 March 2005). "Web warriors reveal their battle tactics". The Guardian. London. Retrieved 18 June 2010.
  5. ^ "Freeview 24/7 for GemsTV". ShoppingTelly. 29 June 2011. Archived from the original on 15 March 2012. Retrieved 30 June 2011.

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