Gene Marshall

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Gene Marshall doll from the 2008 collection

Gene Marshall is a 15.5 inches tall collectible fashion doll inspired by Hollywood's Golden Age. It was created by the illustrator Mel Odom. Each doll features an intricate movie-styled theme based upon fashions from the 1930s, 1940s and 1950s as well as Hollywood's version of historical costuming.

When the Gene Marshall doll appeared on the market in 1995, it was one of the first large fashion dolls primarily intended for adult collectors. Its success sparked the creation of similar dolls from other companies.[1]


When the Gene Marshall doll appeared on the market in 1995, it was one of the first items of its type and size: a large fashion doll primarily intended for display by adult collectors. Until then, the standard fashion doll had been the 11.5" Barbie, which is still primarily sold as a children's plaything; while some collectors were attracted to limited-edition specialty Barbies, most collectible dolls at the time were constructed with neotenous baby-doll proportions instead of with mature, nubile ones. There was an exception; Mdvanii, the first anatomically correct fashion doll for adults.[2][3][4] Mdvanii renewed Mel Odom's childhood interest in dolls and led him to create Gene Marshall. The popular success of Gene Marshall sparked the invention of an entire genre of similar collectible large fashion dolls from other companies, such as Tyler Wentworth from Tonner Doll Company, Alexandra Fairchild Ford from Madame Alexander and Clea Bella from Bella! Productions.[1]

Three years after Gene Marshall's introduction, over half a million had been sold, and a Gene subculture had sprung up including collectibles clubs, magazines, and conventions.[5] Her design is "an amalgam of all the larger-than-life actresses of Hollywood's Golden Era", and costumes that evoke the work of Edith Head are supposed to represent her appearances in specific but fictional films.[5]

Odom's illustration work has been compared to dolls, and though his career progressed beyond the men's magazines for which he is still best known (he has done book and magazine covers including TIME magazine), he believes that Gene is the "something significant" he has felt bound to do after watching 2/3 of his friends die during the AIDS epidemic.[5] After its debut at the 1995 Toy Fair, Gene became a hit among adult collectors, among them actress Demi Moore ("the world's most high-profile doll collector", according to the New York Times).[5]

Between 1995 and 2005 the dolls were manufactured by the Ashton-Drake Galleries. From 2005 to 2010 the dolls were produced by Jason Wu and made by Integrity Toys. They have a dedicated following and have inspired other characters in the line: Madra Lord, Violet Waters, Ivy Jordan, Trent Osborn, Zita Charles, real-life movie actress Marsha Hunt, and the mysterious Oona Bellwether. These dolls are also popular for artists' one of a kind repaints.

In 2013 Gene was reborn into the 21st century and brought back to life as a resin Ball Jointed doll, by JAMIEshow Dolls USA ( Premiere doll "Phoenix" was introduced at IDEX (International Doll Expo) in Orlando Florida in the spring, where creator Mel Odom presided over Gene's new launch. A Second Gene Marshall "J'Adore" was introduced in the summer of 2013 by JAMIEshow Dolls as an exclusive for FDQ (Fashion Doll Quarterly) and a final Gene "White Orchid" is currently for sale as a Gene Basic dolls. Mel Odom's collaboration with JAMIEshow Dolls. 2015 Brought the Introduction of Madra Lord, Violet Waters, and Trent Osborne. Oona was introduced late in 2014. Gene and JAMIEshow Celebrated Miss Marshall's 20th Anniversary in Chicago with the "All That Jazz Convention" and Introduced Black Lipstick Gene, a B&W Version of Gene in the form of a Gray Resin Lady. Also reintroduced at the convention were Trent, Madra, Violet and Oona in special Convention versions.


The doll comes with a detailed backstory, eventually expressed in the novelization Gene Marshall, Girl Star. The character Gene Marshall was born in Cos Cob, Connecticut in 1923, and was discovered by the filmmaker Eric von Sternberg while working in New York City as an usherette. Cast in his next film, she was thrust into a major role when the star fell through a trapdoor during a musical number called "You Floor Me". By the 1950s she was a Hollywood "powerhouse".[6]

Further reading[edit]

  • Mel Odom and Michael A. Sommers (2000). Gene Marshall, Girl Star. Hyperion. ISBN 0-7868-6557-1. - Fictional backstory
  • Carolyn Cook (1998). Gene. Hobby House Press. ISBN 0-87588-523-3. - Doll's history and accessorization options
  • Anne Monday (2017). Gene Dolls, Outfits & Accessories, 1995 - 2017. JP Media LLC. ISBN 978-0-578-19894-1. - Reference


  1. ^ a b "Gene Dolls". Retrieved 2008-01-09.
  2. ^ Bogart, Anne (1990-03-14). "A Doll for the 90's: Beautiful but No Bimbo". New York Times. Retrieved 2011-01-01.
  3. ^ McCormick, Terry (1990). "BillyBoy Couture Collector Extraordinaire". Vintage Clothing Newsletter. Retrieved 2011-01-01.
  4. ^ Laurence Beurdeley. "L'Incroyable BillyBoy*". L'Officiel de la Mode. pp. 292–301. Retrieved 2011-01-01.
  5. ^ a b c d Frank Decaro (February 22, 1998). "A Star is Born, and She's a Doll". the New York Times. Retrieved 2007-12-17.
  6. ^ Louise Fetcher (2001). Here Come the Bride Dolls. Reverie Publishing. ISBN 0-942620-49-6.

External links[edit]