General Cinema Corporation
|Industry||Entertainment (movie theatres)|
|Fate||Chapter 11 bankruptcy
Acquired by AMC Theatres
|Headquarters||Chestnut Hill, Massachusetts|
|Philip Smith, founder|
At its peak the company operated approximately 621 screens, some of which were among the first cinemas certified by THX.
The mascot of General Cinema Corporation was Popcorn Bob and his Candy Band, which was on the company's policy trailers from 1993 until 2002. The mascots were created by Lucasfilm.
Starting in the 1960s General Cinema diversified into other businesses. At times they owned the department store Neiman Marcus, the publisher Harcourt Brace, radio stations in several major markets (notably WEFM in Chicago, KRBE in Houston, WZGC in Atlanta, WGCL in Cleveland, and WIFI in Philadelphia), and TV station WCIX in Miami. They formed a joint venture theater chain with Hoyts, known as Hoyts General Cinema, that had locations throughout South America.
- Pruitt, Bettye Hobbs: The Making of Harcourt General: A History of Growth Through Diversification 1922–1992 (1994)
- Some Early History of General Cinemas From the Grand Opening Ad of the Cinema in Daytona Beach, FL
- on YouTube
- on YouTube
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