General Motors do Brasil
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|Wholly owned subsidiary|
|Denise Johnson, (CEO)|
|Revenue||US$7.31 billion (2012)|
General Motors do Brasil is the largest subsidiary of the General Motors in South America and the second largest operation outside the United States. In 2005 it completed 80 years of operation in Brazil. The company was founded in 1925 and operated in rented houses, located in the historic district of Ipiranga in São Paulo.
In the early days the company only assembled cars using parts imported from the United States. After five years, GMB officially opened in 1930 with its first factory in São Caetano do Sul – São Paulo. In 1958 a second factory was opened Sao Jose dos Campos – São Paulo, officially inaugurated a year later by the President Juscelino Kubitschek.
Decided to expand its product line, GMB launched in 1968 the first car of its Chevrolet brand in the country, the Opala, which closed its life cycle after 24 years, with more than 1 million units sold.
Since then, it has stopped more than make successes of sales. In 1973 launched the Chevette, which has accumulated sales exceeding 1.2 million units, to be replaced by the Corsa in 1994, the first vehicle popular with electronic fuel injection.
In July 2000 launched the Industrial Complex of Gravataí in Rio Grande do Sul, one of the world's most modern factories, where the line is produced and Celta, which receives visits from experts in manufacturing of vehicles from around the world who want to know the system's assembly model, which is done in partnership with suppliers of systems, installed within the industrial complex.
The Celta was also the pioneer in the Brazilian market in the area of electronic commerce, becoming the best-selling model in the world via the Internet. Currently, the GMB sells the entire line Sonic, Spin and Montana to truck in this way.
In 2005, GM of Brazil in the Brazilian market sold a total of 365,259 vehicles, with a participation of 21.3% in Brazilian market. In specific segments in which it produces vehicles, SUV's, utilities and commercial light, their participation was a little higher, from 22.6%. The company's total production reached 559,345 units, considering the vehicles ready for the domestic market and exports and also the vehicles "CKD" (completely knocked down).
Exports of GM of Brazil in 2005 represented new record, reaching a value of US$ 1.6 billion, for the shipment of 114,994 units in "CKD" and 125,678 vehicles ready for some 40 countries around the world. The main market in the area of exports was Mexico, followed by Argentina, Venezuela, South Africa and other Latin American countries.
In the social area, the GM of Brazil focused activities through the General Motors Institute, which was created in 1993. Its mission is to rescue the citizenship of children, youths and adults from poor communities, which are located especially close to industrial plants of the company. Its shares are primarily in education.
"General Motors" is a Market Leader in the "Telematic" field. In Brazil during 2015 the company had become the biggest Auto seller to the Retail segment.
Cars currently manufactured by General Motors do Brasil:
- Chevrolet Montana (since October 2010)
- Chevrolet Cobalt (since November 2011)
- Chevrolet S-10 (since February 2012)
- Chevrolet Spin (since July 2012)
- Chevrolet Onix (presented at Brazilian auto show October 2012)
- Chevrolet TrailBlazer (since October 2012)
- Chevrolet Prisma (since February 2013)
- Chevrolet Tracker – From Mexico
- Chevrolet Cruze (sedan and hatchback) – From Argentina
- Chevrolet Camaro (coupé and convertible) – From the USA
- Chevrolet Equinox – From Mexico
- "Ficha General Motors" [General Motors data sheet]. exame.abril.com (in Portuguese). Exame. Archived from the original on 20 September 2013. Retrieved 8 November 2013.
- "Chevrolet Spin 2012". chevrolet.com.br. 2012. Retrieved 29 October 2012.
- "Chevrolet Spin: seu carro para curtir com todo mundo". www.chevrolet.com.br (in Portuguese). GM Brasil. 28 June 2012. Retrieved 21 October 2012.
- "Chevrolet Onix 2013". chevrolet.com.br. 2012. Retrieved 29 October 2012.
- "Chevrolet confirma a chegada do Onix" [Chevrolet confirms coming of Onix]. www.chevrolet.com.br (in Portuguese). GM Brasil. 6 September 2012. Retrieved 21 October 2012.
- "Chevrolet confirma apresentação mundial do Onix com presença do CEO da GM" [Chevrolet confirms world wide presentation of Onix in presence of GM CEO]. www.chevrolet.com.br (in Portuguese). GM Brasil. 10 October 2012. Retrieved 21 October 2012.