Genesee Valley Center

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Genesee Valley Center
Genesee 2.jpg
Center court of Genesee Valley Center.
Location Flint Township, Michigan, United States
Coordinates 42°58′51″N 83°46′08″W / 42.9808°N 83.7689°W / 42.9808; -83.7689Coordinates: 42°58′51″N 83°46′08″W / 42.9808°N 83.7689°W / 42.9808; -83.7689
Opening date 1970
Developer Shopping Centers, Inc.
Management Spinoso Group
Owner Genesee 3342 S. Linden Road Holdings LLC
No. of stores and services approx. 127
No. of anchor tenants 6
Total retail floor area 1,272,397 square feet (118,209.5 m2)[1]
No. of floors 1, plus mezzanine
(2 in Macy's, JCPenny, Sears, and Burlington Coat Factory)

Genesee Valley Center is an enclosed shopping mall located in Flint Township, Michigan, outside the city of Flint, Michigan, United States. Opened in 1970, the mall is 1,272,397 square feet (118,209.5 m2) of leasable area. The mall has four anchor stores: Burlington Coat Factory, JCPenney, Macy's and Sears. It comprises more than 120 tenants, including a food court, and an external concourse called the Outdoor Village which also features a Barnes & Noble bookstore. The mall is located on Miller Road and Linden Road, near the junction of Interstate 69 (I-69) and I-75.


Outdoor section.

Genesee Valley Center was developed in 1970 by Shopping Centers, Inc. of Southfield, Michigan.[2] It was built as a one-level, enclosed shopping mall, consisting of a straight-line concourse with an anchor store at either end. Sears, the northern anchor, was the first store to open, doing so in May 1970. Detroit, Michigan-based Hudson's followed two months later, with this location being the chain's largest store outside of Detroit.[3] These two stores served as the northern and southern anchor stores to the mall, respectively. On August 8, 1970, Genesee Valley Center opened to the public.[3] At the time, it comprised fifty-six tenants, including a Hamady Brothers supermarket and Cunningham Drug.[3] By September, a Woolworth dime store had opened next to Sears.[3]

In 1979, an eastern wing anchored by JCPenney was added to the mall. A mezzanine level with a food court was added in 1987. The Cunningham Drug Store was demolished for a wing featuring a Mervyns in 1993, Montgomery Ward was also added. These additions brought the mall to 1,300,000 square feet (120,000 m2) of gross leasable area, making it the largest mall in Michigan to be located north of Detroit.[4] Woolworth was briefly downsized to a cosmetics-oriented prototype called Woolworth Express before closing entirely.[5] In 2001, Montgomery Ward had closed the last of its store nationwide. The same year, Hudson's was renamed Marshall Field's, which itself became Macy's when the parent company of Marshall Field's was acquired.

Mid-2000s onward[edit]

The former Montgomery Ward location was demolished in 2005 for a new section called the Outdoor Village.[6] Opened in early 2006, this addition features additional mall tenants in an outdoor setting.[7] Anchoring the Outdoor Village is a Barnes & Noble bookstore, the opening of which resulted in the closure of a B. Dalton bookstore within the mall itself.[8]

Mervyns also closed its Michigan operations in early 2006. A year later, their space at the mall was replaced with Burlington Coat Factory, which relocated from an existing store nearby.[9] Steve & Barry's was added in the former Woolworth space. It closed in early 2009 when the chain declared bankruptcy, and became a clothing store called Wear District in October.[10] Wear District later closed and became Shoe Dept. Encore. In 2012, the mall was sold to by Jones Lang LaSalle to Spinoso Group.[11]

Since 2002, the mall has had a branch of Genesee District Library in it. The branch was first opened as an experiment. It was first slated for closure in October 2013, but the library board instead decided to keep it open until at least 2014.[12] Also in 2013, several storefronts were remodeled throughout the mall, including Bath & Body Works, Kay Jewelers, Justice, and Victoria's Secret.[13] Lane Bryant, an original tenant, moved to a new space in the mall in 2014 which had been vacated by a Ruby Tuesday.[14] A Planet Fitness opened in the Burlington Coat Factory wing in early 2015.


  1. ^ "Genesee Valley Center fact sheet". Genesee Valley Center. Archived from the original on 2013-10-29. Retrieved 2008-06-10. 
  2. ^ "Flint". CSA Super Markets. Lebhar-Friedman. 44: 68. 1968. 
  3. ^ a b c d Sanders, Rhonda. "Journal of the 20th Century: Trip through just-opened Genesee Valley reveals a brand-new world of shopping". The Flint Journal. Archived from the original on 2012-03-21. Retrieved 2007-12-17. 
  5. ^ "Woolworth to expand formats: Express and Rx Place.". Chain Drug Review. 1989-07-17. Retrieved 2008-10-22. 
  6. ^ Joe, Lawlor (2005-02-23). "Barnes & Noble expected to anchor Genesee Valley addition". The Flint Journal. 
  7. ^ Fishman, Susan H. (October 2006). "Bigger, Better Shopping: Genesee Valley Center remains dominant in the marketplace with a multimillion-dollar renovation and expansion.". Shopping Center Business. Archived from the original on 2008-12-04. Retrieved 2007-12-17. 
  8. ^ "Barnes & Noble Signs Lease for Flint, Michigan, Store; Store Will Open in March 2006". Business Wire. 2005-03-09. Retrieved 2007-12-17. 
  9. ^ Jones, Dawn (2007-08-13). "Burlington Coat Factory opens new location". ABC 12 News. Archived from the original on 2011-05-21. Retrieved 2007-12-17. 
  10. ^ Burden, Melissa (2009-10-02). "New Genesee Valley shopping center retailer Wear District hosting hiring sessions". The Flint Journal. Retrieved 2009-10-16. 
  11. ^ Byron, Shaun (8 November 2012). "Genesee Valley Center gets new owners, property management firm". Retrieved 26 October 2013. 
  12. ^ DeFever, Dana (21 October 2013). "Genesee District Library to keep Genesee Valley Center branch open for another year". Retrieved 26 October 2013. 
  13. ^ Fonger, Ron (1 September 2013). "Five Genesee Valley storefronts get new looks after remodeling". Retrieved 26 October 2013. 
  14. ^ "Genesee Valley Center celebrates opening of new Lane Bryant location". ABC 12. 25 April 2014. Archived from the original on 26 August 2014. Retrieved 24 August 2014. 

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