Genius Kitchen

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Genius Kitchen
Type of site
HeadquartersNew York City, New York, United States,
OwnerDiscovery Inc.

Genius Kitchen is a digital brand and online social networking service featuring recipes from home cooks and celebrity chefs, food news, new and classic shows, and pop culture. Formerly, Genius Kitchen was launched in September 2017 and offers recipe, photo, articles, and video content on the web as well as video streaming and smartphone apps.

Genius Kitchen offers the weekly food pop-culture show, GK Now, featuring Akilah Hughes and Mike Lockyer. In addition to GK Now, Genius Kitchen offers shows from Nigella Lawson, Courtney Rada, Debbie Wong, Chuck Hughes, Mario Batali, and more.

On the website, users can add reviews, modifications, questions and photos to over 500,000 recipe pages.


Genius Kitchen was formerly known as[1] (and originally RecipeZaar), which was created in 1999 outside of Seattle, Washington by two ex-Microsoft technologists. What started as an idea to connect home cooks from all over the world has grown into a daily cooking community, featuring 500,000+ user-generated recipes, 125,000+ photos, millions of reviews and tweaks, and 100+ hours of entertainment and food content.

Genius Kitchen is headquartered in New York and is part of the Discovery Inc. portfolio, which also owns and operates brands such as Discovery Channel, Animal Planet, American Heroes Channel, Food Network, Cooking Channel, HGTV, Travel Channel, DIY Network, and Great American Country. These brands collectively reach more than 170 million consumers each month across all device types. The Scripps Networks Interactive headquarters is in Knoxville, Tennessee.

See also[edit]


  1. ^ Spanger, Todd (September 19, 2017). "Scripps Networks Launches 'Genius Kitchen' Online Food Network, Folding Recipes Into the Mix". Variety. Retrieved October 12, 2018.