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Type of site
HeadquartersNew York, New York, United States,
United States
OwnerDiscovery Inc.
Launched1999 is a digital brand and online social networking service featuring recipes from home cooks and celebrity chefs, food news, new and classic shows, and pop culture. was launched in September 2017 and offers recipe, photo, articles, and video content on the web as well as video streaming and smartphone apps.

On the website, users can add reviews, modifications, questions and photos to over 500,000 recipe pages.

History[edit] changed their name to Genius Kitchen in 2017,[1] but as of July 2019 it switched back to[2] once again. The site formerly known as Recipezaar, and originally as Cookpoint, was created in 1999 outside of Seattle, Washington by two ex-Microsoft technologists Gay Gilmore and Troy Hakala.[3] What started as an idea to connect home cooks from all over the world has grown into a daily cooking community, featuring 500,000+ user-generated recipes, 125,000+ photos, millions of reviews and tweaks. is headquartered in New York and is part of the Discovery Inc. portfolio,[4] which also owns and operates brands such as Discovery Channel, Animal Planet, American Heroes Channel, Food Network, Cooking Channel, HGTV, Travel Channel, DIY Network, and Great American Country.

See also[edit]


  1. ^ Spanger, Todd (September 19, 2017). "Scripps Networks Launches 'Genius Kitchen' Online Food Network, Folding Recipes Into the Mix". Variety. Retrieved October 12, 2018.
  2. ^ " Is Back". 11 July 2019.
  3. ^ Dudley, Brier (September 20, 2004). "Web site has ingredients for good eating". Retrieved September 20, 2004.
  4. ^ "Scripps Networks acquires Seattle-based Web site Recipezaar". 19 July 2007. Retrieved 19 July 2007.