Geoffrey Moore

From Wikipedia, the free encyclopedia

Dr Geoffrey Alexander Moore
Born (1946-07-31) July 31, 1946 (age 77)[1]
Occupation(s)Author, professional speaker, consultant, management expert
Marie Moore
(m. 1968)

Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author,[2] known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.[3]


Moore received a bachelor's degree in American literature from Stanford University (1967) and a doctorate in English literature from the University of Washington (1974).[4][5]

Moore began his professional life as an English professor at Olivet College in Michigan, before moving his family to California, where he took a job as a corporate trainer[3] and executive assistant at a technology company.

Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem.[4] He heads his own consulting firm, Geoffrey Moore Consulting,[6] and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting.[6]


  • Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999 and 2014). ISBN 0-06-051712-3
  • Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). ISBN 9780887307652.
    • Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004). Revised edition. ISBN 0-88730-824-4
  • The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998). ISBN 9780887308871.
    • The Gorilla Game : Picking Winners in High Technology (1999). Revised edition. ISBN 978-0887309571.
  • Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000). ISBN 9780887308888.
    • Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (2002). Revised edition. ISBN 9780060086763.
  • Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005). ISBN 978-1591841074.
  • Escape Velocity: Free Your Company's Future from the Pull of the Past (2011). ISBN 978-0062040893.
  • Zone to Win: Organizing to Compete in an Age of Disruption (2015). ISBN 978-1682301715.
  • The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality (2021). ISBN 978-1950665983.


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