George Bradt

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George Benet Bradt (born 1958) is the founder and Chairman of executive onboarding group PrimeGenesis.[1] He provided consulting assistance to Elizabeth Arden, Merrill Lynch, MTV, and Miller Brewing.[2] He is also a Principal at the CEO Connection.[3]


Bradt received an AB from Harvard, and an MBA from The Wharton School at the University of Pennsylvania. He served as an executive in sales, marketing, and general management around the world at Unilever, Procter & Gamble, Coca-Cola, and J.D. Power and Associates as chief executive of its Power Information Network spinoff.[4]

Bradt is a principal of the membership organization CEO Connection".[4]


Bradt is author or co-author of four books about onboarding, "The New Leader's 100-Day Action Plan,[4] "Onboarding",[5] "First-Time Leader"[6] and "The Total Onboarding Program" [7] and two books about parenting, "Back-To-School Chats, Advice From Fathers To Their Sons",[8] and "Back-To-School Chats - Advice From Mothers To Their Daughters",[9] as well as, musical plays (book lyrics and music) including "The Man with the Glass Heart"[10]

He writes a weekly column on, "The New Leader's Playbook"


  1. ^ "That tricky first 100 days". The Economist. 13 July 2006. Archived from the original on 2009-08-18. Retrieved 2009-11-19.
  2. ^ "How To Take The Reins At Top Speed". Business Week. 5 February 2007. Archived from the original on 2009-11-25.
  3. ^ "OUR FOUNDERS". Retrieved 14 July 2014.
  4. ^ a b c “The New Leader’s 100-Day Action Plan” (Bradt, Check & Lawler - Wiley, 2006, 4th edition 2016)
  5. ^ “Onboarding – How To Get Your New Employees Up To Speed In Half The Time” (Bradt, Vonnegut – Wiley, 2009)
  6. ^ "First-Time Leader" (Bradt, Davis - Wiley 2014)
  7. ^ "The Total Onboarding Program - An Integrated Approach To Recruiting, Hiring and Accelerating Talent" (Bradt, Bancroft - Pfeiffer, 2010),
  8. ^ “Back-To-School Chats - Advice From Fathers To Their Sons" (Durban House 2006)
  9. ^ "Back-To-School Chats, Advice From Mothers To Their Daughters" (Lulu 2009)
  10. ^ “The Man with the Glass Heart” first performed at Curtain Call, Stamford, CT, October 8, 2013