George Finkel (born July 29, 1936)) is a television sports producer and director. He is the son of architect Maurice Herman Finkel. He graduated from University of Michigan in 1958.
He worked for NBC Sports from August 1971 to February 1990 and won 3 Emmys, for producing Super Bowl XIII, 1982 Baseball World Series, and for producing gymnastics at the 1988 Olympics.
He also produced the highest rated basketball game in television history; the NCAA Final Game in 1979, which featured Michigan State, with Magic Johnson, over Indiana State, with Larry Bird.