He was a native of Chatham and was evidently educated at Westminster. He was playing quite regularly for the Chatham club up to 1773 when, for some unknown reason, his career went into sabbatical, as it were, because he does not reappear in the records until 1783. There is an entry in a 1778 diary re the Chatham club saying the reason it lost a game at Meopham was that: "Ye club is many of them gone to sea. No wonder they was beat".
So perhaps Mr Louch joined the Royal Navy, always likely given his home town? Or he might have been in the British Army during the American Revolutionary War (as was the Earl of Winchilsea and, possibly, Richard Purchase). Or he might have gone to India to make his fortune, for he does seem to have been quite well off during his later career, despite having had an apparently modest upbringing.
Whatever the reason for his absence, Louch’s career went into overdrive on his return and he deserves to be described as ubiquitous for the sheer volume of his appearances at every venue imaginable from 1787 until his final retirement at the end of the 1797 season. In all, he has 134 recorded appearances in major matches. Only the Earl of Winchilsea (128) and William Bullen (119) were anywhere near his total when he retired.
In August 1789, it was reported in the press that Louch had been killed on the field by "a ball from the point of the bat, struck with such force that it lodged in his body"! Fortunately, he survived the injury and was back in action next season. It is interesting that Louch was noted for his fielding in his early days and it is reasonable to assume he was an outstanding fielder in positions that were not so much "catching" or "silly" as suicidal.