Georges (store)

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Georges of Collins Street
Department Store
Productsclothing, manchester, leather goods, soft furnishings, furniture, hardware, food

Georges was a department store in Melbourne, Australia, established in 1880 and closed in 1995.[1]

Georges Store began as George & George's Federal Emporium, founded by brothers William and Alfred George, in 1880, soon moving to larger premises at 280 Collins Street (originally 11-17 Collins Street East) in 1883. In 1888 they amalgamated with the Equitable Co-operative Store, located in a grand classical revival style building at 162-168 Collins Street (originally 89 Collins Street East) built in 1884, and designed by architects John Grainger & Charles D'Ebro. In September 1889 a disastrous fire destroyed their 280 Collins premises (which was then replaced by the first stage of the Block Arcade), after which they simply rebranded the 162-168 Collins Street location. [2] In 1891 the building was refurbished and extended through to Little Collins Street, designed by D'Ebro alone.[3]

The store's motto was Quod facimus, Valde facimus (What we do, We do well), as the firm had a philosophy of providing exclusive goods and meticulous service. The firm was taken over by Cox Brothers from 1960–66, and then David Jones Limited bought the business in 1981, finally closing in 1995.[4]


  1. ^ eMelbourne Encyclopedia, Blog, 'Georges'
  2. ^ "MESSRS. GRORGE AND GEORGE'S PREMISES". The Argus (Melbourne) (13, 516). Victoria, Australia. 17 October 1889. p. 8. Retrieved 15 March 2019 – via National Library of Australia.
  3. ^ "OPENING OF GEORGE AND GEORGES NEW BUILDINGS". 22 September 1891. Retrieved 21 June 2018.
  4. ^ Dunstan, Keith, The store on the hill, Macmillan, Melbourne, 1979