Gerard Tellis

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

Gerard J. Tellis is professor of marketing, Neely Chair of American Enterprise, and director of the Center for Global Innovation at the Marshall School of Business, the University of Southern California, Los Angeles, California.


He holds a bachelor's degree in chemistry from the University of Bombay, a postgraduate diploma in Business Management from Xavier Labor Relations Institute in Jamshedpur, India, and a Ph.D. from the University of Michigan, Ann Arbor.


He has been visiting chair of marketing, strategy, and innovation at the Judge Business School, Cambridge University, UK, distinguished visitor, Erasmus University, Rotterdam, and sales development manager for Johnson & Johnson. Tellis specializes in the areas of global innovation, market entry, new product growth, advertising, promotion, and pricing. He has published widely on these topics in many journals, including the Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, Marketing Science and Sloan Management Review. His research on advertising has been noted in the professional and popular press, both nationally and internationally. He has won several awards for his research and teaching. In particular, he has twice won the Maynard Award for most significant contribution to marketing thought in the Journal of Marketing, the Odell Award for best paper in the Journal of Marketing Research, and the Bass Award for best paper in Marketing Science. His recent book, Will and Vision: How Latecomers Grow to Dominate Markets, (co-authored with Peter Golder), was rated by Harvard Business Review as one of the best business books of 2001. He is on the editorial review board of the Journal of Marketing Research.




  • Handbook of Advertising, published in 2007. Tellis, Gerard J. and Tim Ambler. London, UK: Sage Publications. (ISBN 1412918863)
  • Effective Advertising: How, When, and Why Advertising Works, published in 2004. Tellis, Gerard J. Thousand Oaks, CA: Sage Publications. (ISBN 0761922539)
  • Will and Vision: How Latecomers Grow To Dominate Markets, published in 2001. Tellis, Gerard J. McGraw Hill. (ISBN 007137549X)
  • Advertising and Sales Promotion Strategy, published in 1998. Tellis, Gerard J. Reading, MA: Addison-Wesley. (ISBN 0321014111)

Tellis has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing and Marketing Science for several years.


External links[edit]