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Gevacolor is a color motion picture process. Gevacolor was established in 1948, originally based in Belgium and an affiliate of Agfacolor. The process and company flourished in the 1950s as it was suitable for on location shooting. Both the companies merged in 1964 to form Agfa-Gevaert, and continued producing film stock till the 1980s.[1]

The first Gevacolor featured film was a Malaysian film named Buloh Perindu (year 1953). This was the first colour film in Southeast Asia. Nine notable films to use this coloring system were in India - the Tamil films Alibabavum 40 Thirudargalum, Nadodi Mannan (1958, half color), Veerapandiya Kattabomman (some parts in geva color), Sri Valli, Maaya Mohini, and the Telugu film Lava Kusha.[2] Two Hindi films, Hatim Tai (1956 film) and Jimbo, were taken in Gevacolor.

List of films taken in Gevacolour[edit]

Tamil Language Films[edit]

Title Color Year Notes
Kanavaney Kankanda Deivam Partly in Color 1955 First Tamil film to have true-colour sequence and second film that has colour sequence in South India.
Alibabavum 40 Thirudargalum Color 1956 First full length Tamil colour film
Madurai Veeran Partly in color 1956 Climax scene in colour
Thangamalai Ragasiyam Partly in Color 1957 Sequence of the song Ehalogame in colour
Ambikapathy Partly in Color 1957 Sequence of duet songs in colour
Nadodi Mannan Partly in Color 1958 Second half in colour
Illarame Nallaram Partly in Color 1958 Dance sequence by Saroja Devi and Kumari Kamala in colour.
Veerapandiya Kattabomman Partly in Geva Color 1959 Shot entirely in Gevacolor then converted to Technicolor. Due to financial problem, the film was not converted entirely in Technicolor. Some scenes remained in Gevacolor. The colour of this film was uneven.
Adutha Veetu Penn Partly in Color 1960 The song Enakkaga Nee Raja and Mannava Vaa was shot in color.
Sri Valli Color 1961 Although shot entirely in colour, the film was not commercially success because of a draggy storyline
Kappalottiya Thamizhan Partly in Color 1961 quarter of the ending of the film shot in colour.
Lava Kusha Color 1963 Last Tamil film to be shot in Gevacolor. Tamil colour films after year 1963 was shot in Eastmancolour.

See also[edit]


  1. ^ Susan Hayward (2013). Cinema Studies: The Key Concepts (4 ed.). Routledge. p. 86. ISBN 1135120854. 
  2. ^