Ghost (blogging platform)

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This article is about the blogging software. For other uses, see Ghost (disambiguation).
Ghost Blogging Platform Logo (2013).svg
Developer(s) Ghost Foundation
Initial release October 14, 2013 (2013-10-14)
Development status Active
Written in JavaScript
Operating system Cross-platform
Platform Node.js
Type Blog software
License MIT[1]

Ghost is a free and open source blogging platform written in JavaScript and distributed under the MIT License, designed to simplify the process of online publishing for individual bloggers as well as online publications.


The idea for the Ghost platform was first written about at the start of November 2012 in a blog post by project founder John O'Nolan,[2] the former deputy lead for the WordPress User Interface team,[3] after becoming frustrated with the complexity of using WordPress as a blog rather than a content management system.

Following considerable demand and positive feedback from the community[4][5][6] on the initial blog post, O'Nolan recruited long-time friend Hannah Wolfe to help him create an initial prototype of the platform.

On April 29, 2013 - O'Nolan released a video of the prototype in a crowdfunding campaign on Kickstarter with a goal of £25,000 to fund the completion of initial development work.[7] The project was successfully funded in 11 hours[8] and went on to raise a final total of £196,362 during the 29 day campaign.[9][10] The project relied of backing both from individuals as well as sponsorship from companies who had an interest in seeing the platform succeed. Notable backers included Seth Godin, Leo Babauta, Darren Rowse, Tucker Max, major companies such as WooThemes, Envato and Microsoft.[11]

On September 19, 2013 - The first public version of Ghost was released, named Kerouac[12] as an early release to people who had backed the Kickstarter campaign.[13]

On October 14, 2013 - Ghost was made available for the first time as an extended release to the general public via GitHub[14] as version 0.3.3 - amended with bugfixes and security updates.[15]

Ghost Foundation[edit]

The Ghost project is managed by a Nonprofit organization based in the UK called the Ghost Foundation,[16] which was established following the Kickstarter campaign. The foundation currently employs 6 full time members of staff to work on the Ghost project and the community infrastructure surrounding it.

Business model[edit]

The Ghost blogging software is free to download and use. In addition, the Foundation offers a (paid) hosted platform for users who would like to run a live blog on the internet, as an alternative to configuring a server and running a manual install of the software package. For a monthly fee, users receive an account with fully managed Ghost blogs with automatic backups and updates as well as email support.[17] As the hosted platform is owned and operated by the Ghost Foundation, all revenue generated from the service is subsequently used to fund further development of the Open Source software and the project's infrastructure.[18]


Ghost is coded in Node.js, a server-side JavaScript execution engine, based on Google's V8. The interface is intended to be simple, and an analytics dashboard is planned, as of January 2014.[19] Editing is facilitated using a split screen display.[20]


  1. ^ "The MIT License". Retrieved 29 December 2014. 
  2. ^ O'Nolan, John. "Ghost: an idea for a new blogging platform". Retrieved 29 December 2014. 
  3. ^ "John O'Nolan appointed Deputy Lead for the WordPress UI team". Retrieved 29 December 2014. 
  4. ^ "Ghost Idea - Hacker News". Hacker News. Retrieved 29 December 2014. 
  5. ^ Warren, Christina. "Ghost - A WordPress I’d Love to Use". Svbtle. Retrieved 29 December 2014. 
  6. ^ Carney, Michael. "WordPress guru designs a concept blogging platform that doesn’t suck, gets rave reviews". PandoDaily. Retrieved 29 December 2014. 
  7. ^ "Ghost: Just a Blogging Platform". Kickstarter. Retrieved 29 December 2014. 
  8. ^ "Finally! Our Funding Process Has Begu... wait. What?". Kickstarter. Retrieved 29 December 2014. 
  9. ^ Biggs, John. "Ghost Will Take Your Boring Blog To The Next Astral Plane". TechCrunch. Retrieved 29 December 2014. 
  10. ^ Warren, Christina. "Is This Kickstarter Project the Future of Blogging?". Retrieved 29 December 2014. 
  11. ^ "Microsoft Sponsorship + Announcing the Ghost Launch Party". Ghost. Retrieved 29 December 2014. 
  12. ^ "Ghost 0.3 - Kerouac". Ghost Foundation. Retrieved 29 December 2014. 
  13. ^ Hern, Alex (23 September 2013). "Ghost: the UK blogging platform that won't and can't sell out to Facebook". The Guardian. Retrieved 29 December 2014. 
  14. ^ "Ghost Repository - Github". Github. Retrieved 29 December 2014. 
  15. ^ "Ghost Launches to The Public". Ghost Foundation. Retrieved 29 December 2014. 
  16. ^ "The Ghost Foundation". Retrieved 2014-12-29. 
  17. ^ Fern, Alex (23 September 2013). "The Guardian - Ghost: the UK blogging platform that won't and can't sell out to Facebook". Retrieved 15 December 2013. 
  18. ^ Sawers, Paul. "Open-source blogging platform Ghost begins rolling out its fully-hosted service". The Next Web. Retrieved 23 December 2013. 
  19. ^ "Fancy Node.js-based blogging app Ghost goes live to backers". 2013-09-23. Retrieved 2014-01-30. 
  20. ^ O'Nolan, John. "Project Ghost". Retrieved 19 December 2014. 

External links[edit]