Giant Bicycles

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Giant Manufacturing Co. Ltd.
Traded as TWSE: 9921
Industry Bicycle manufacturing
Founded Dajia District, Taichung City, Taiwan, 1972
Founder King Liu
Headquarters Dajia District, Taichung City, Taiwan
Products Bicycles
Production output
6.6 million (2014)[1]
Revenue US$1.8 billion (2014)[1]
Giant Manufacturing Co., Ltd.
Traditional Chinese 巨大機械工業股份有限公司
Simplified Chinese 巨大机械工业股份有限公司
Literal meaning Giant Industrial Manufacturing Co., Ltd.
Chinese 捷安特
Literal meaning Giant (phonetic transcription)
A Giant head badge
Giant Cadex 980C first mass produced carbon fibre road bicycle
A Giant TCX Cyclocross

Giant Manufacturing Co. Ltd. (commonly known as Giant) is a Taiwanese bicycle manufacturer that is recognized as the world's largest bicycle manufacturer.[1] Giant has manufacturing facilities in Taiwan, the Netherlands, and China.


Giant was established in 1972 in Dajia, Taichung County (now part of Taichung City), by King Liu and several friends.[who?] A major breakthrough came in 1977 when Giant’s chief executive, Tony Lo, negotiated a deal with Schwinn to begin manufacturing bikes as an OEM, manufacturing bicycles to be sold exclusively under other brand names as a private label. As bike sales increased in the U.S., and after workers at the Schwinn plant in Chicago went on strike in 1980, Giant became a key supplier, making more than two-thirds of Schwinn bikes by the mid-1980s, representing 75% of Giant’s sales. When Schwinn decided to find a new source and in 1987 signed a contract with the China Bicycle Company to produce bikes in Shenzhen, Giant, under new president Bill Austin (formerly vice-president marketing at Schwinn), established its own brand of bicycles to compete in the rapidly expanding $200-and-above price range. In 1984, Giant also set up a joint venture, "Giant Europe," with Andries Gaastra of Dutch bicycle manufacturer Koga-Miyata.[2] In 1992, Gaastra sold his shares back, and Giant became a full shareholder of Giant Europe.

By 2014, Giant had sales in over 50 countries, in over 12,000[3] retail stores. In 2007, its global sales surpassed 5 million bicycles and US$820 million in global revenue, and by 2012 it had reached 6.3 million bicycles and revenue of US$1.8 billion.[4]


Giant Halfway folding bicycle
The bike that Alexander Vinokourov used at the 2005 Tour de France

In 1995, Giant designed the first road bicycle with a sloping top tube featuring a smaller rear triangle. The tighter chainstay-seatstay configuration is said[by whom?] to be inherently stiffer than a more conventional frame design, and because less material is used, the Compact Road design is also said to be lighter. With more responsive cornering and improved acceleration, as well as improved aerodynamics, the Giant design became largely imitated.

By 1998, with Mike Burrows, Giant refined the design for racing by the professional ONCE team ONCE (cycling team). This was only after initial resistance by the Union Cycliste Internationale and subsequent amendment to its regulations to allow for bicycles with a sloping top tube.

Giant frames were originally made of 6061 (ALUXX) aluminium alloy and were also characterised by bladed forks and seatposts to reduce air resistance. Frames came in three sizes (small, medium, and large), with riders fitted through the use of stems and seatposts of different lengths. Another Mike Burrows innovation that was featured on the original TCR (Total Compact Road) bikes included a height-adjustable stem, later removed from road racing bicycles due to flex under heavy loads.

In 2003, the TCR frame was offered in carbon fibre construction and marketed as the TCR Composite range. In 2006, Giant added a higher-grade carbon fibre frame marketed as the TCR Advanced frame, which was characterised by an integrated seatpost (ISP). These frames were most notably raced at the Tour de France by T-Mobile's professional team. Using this design, the seatpost on the new frame must be cut precisely to fit the owner by a trained Giant dealer. In 2010, the TCR frames with ISP continued to be raced internationally, most notably by the Rabobank team.

In terms of other innovations, Giant also introduced its Maestro suspension in 2006. Maestro Suspension, according to Giant, is designed to deliver an efficient rear suspension power transfer. Maestro utilizes a setup of four pivot points and two linkages to create a floating pivot point that is designed to reduce pedal bob and enables the rear wheel to travel vertically.

Giant currently (2016) categorizes its bicycles first by user (Men, Women, Youth), and then by Level:

  • On-Road
  • X-Road (for Men and Women)
  • BMX (for Youth)
  • Off-Road

Within each Level are several Uses, such as Race, Endurance, City, Cruiser, etc.

In late 2016, Giant announced the Road-E+ e-Bike, which features:

  • HCT (Hybrid Cycling Technology) drive system
  • 500 watt 80Nm Yamaha mid drive motor
  • 400Wh or 500Wh EnergyPack integrated frame battery
  • PedalPlus 4-sensor technology, and
  • RideControl display & control pad with Bluetooth integration.[5]

Model List[6][edit]

Men On-Road Men X-Road Men Off-Road Women On-Road Women X-Road Women Off-Road Youth On-Road Youth BMX Youth Off-Road
Aero Race
  • Propel Advanced SL
  • Propel Advanced Pro
  • Propel Advanced


  • TCR Advanced SL
  • TCR Advanced Pro
  • TCR Advanced

Triathlon / TT

  • Trinity Advanced Pro
  • Trinity Advanced Pro TT
  • Trinity Advanced


  • Defy Advanced SL
  • Defy Advanced Pro
  • Defy Advanced
  • Defy Disc
  • Defy
  • Contend


  • FastRoad CoMax
  • FastRoad SLR
  • Rapid
  • Escape


  • Expressway


  • Cypress


  • Simple
  • TCX Advanced Pro


  • Revolt


  • AnyRoad CoMax
  • AnyRoad
  • ToughRoad SLR
  • Roam


  • Sedona
Race / XC
  • Anthem Advanced 27.5
  • Anthem Advanced SX 27.5
  • Anthem 27.5
  • Anthem SX 27.5
  • Anthem x Advanced 29er
  • Anthem x 29er
  • XTC Advanced SL 27.5
  • XTC Advanced 27.5
  • XTC Advanced 29er
  • Talon Series (1-4) 27.5"


  • Trance Advanced 27.5
  • Trance 27.5
  • Trance SX 27.5
  • Reign Advanced 27.5
  • Reign 27.5
  • Stance 27.5


  • Glory Advanced 27.5
  • Glory 27.5


  • Talon 27.5
  • Talon 29er


  • ATX 27.5
  • Revel
  • Revel 29er
Aero Race
  • Envie Advanced Pro
  • Envie Advanced
  • Envie Advanced Tri

Triathlon / TT

  • Avow Advanced


  • Avail Advanced SL
  • Avail Advanced Pro
  • Avail Advanced
  • Avail Disc
  • Avail


  • Thrive CoMax
  • Thrive
  • Alight
  • Flourish


  • Suede
  • Simple W
  • Brava SLR


  • Invite CoMax
  • Invite
  • Rove
  • Rove Disc lite


  • Sedona W
Race / XC
  • Obsess Advanced
  • Lust Advanced
  • Lust


  • Intrigue
  • Intrigue SX


  • Tempt


  • Enchant
  • TCR espoir 24


  • Escape Jr. 24

Youth Cruisers

  • Gloss
  • Bella
  • Motr 20
  • Blossom
  • Amplify

First Bike

  • Adore 12/16
  • Animator 12/16
  • Pre
  • Halfwheeler
  • l’il Giant Trike
  • GFR
  • XTC SL Jr. 24
  • XTC Jr. Disc 24
  • XTC Jr. 20/24 lite


  • Enchant 20/24
  • Enchant 20/24 lite


Giant banners in Mashhad Samen Velodrome

Giant currently sponsors international cycling teams. The most famous are the Team Sunweb team and the Global Giant Mountain Bike Team, as well as many national teams.

past sponsorship first team was Team ONCE ONCE (cycling team)#Team name from 1999 to 2003

ONCE & Giant help developed Mike Burrows designer Mike Burrows compact frame and originally only 3 sizes (S, M, L).

after as Team Telecom [1] 2004 - 2006 [2] HTC–Highroad#/media/File:T-Mobile team TDF 2004.jpg HTC–Highroad#/media/File:Serhiy Honchar - prolog TdF 2006.jpg

HTC Highroad was left of the doping scandal behind of the time & decided to continue with T-Mobile money but no naming rights. 2007-2008 HTC–Highroad [3]

and continued.

See also[edit]


  1. ^ a b c Ratcliffe, Alison. "‘Secret’ Giant is world’s biggest bicycle manufacturer and still growing". Supply Management. Chartered Institute of Procurement & Supply. Retrieved 23 February 2017. 
  2. ^ Interview with Andries Gaastra (Dutch)
  3. ^
  4. ^ "A Maker of Bikes Now Makes a Point of Riding Them". Retrieved 2014-01-02. 
  5. ^ "Giant Road-E+ Review". EBR. Electric Bike Review. Retrieved July 25, 2017. 
  6. ^ "Bike Index - Giant Bicycles | United States". Retrieved 2016-01-18. 

External links[edit]