Gilbarco Veeder-Root

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Gilbarco Veeder-Root
Subsidiary of Fortive
Traded as
Industry Manufacturing
Founded 1870
Headquarters Greensboro, North Carolina
Key people
Martin Gafinowitz, CEO
Products Fuel Dispensers
Automatic Tank Gauging
Point of Sale Systems
Revenue $250 million USD (2015)
Number of employees
~4,000 (2015)
Parent Fortive

Gilbarco Veeder-Root, a subsidiary of Fortive, is a supplier of fuel dispensers, point of sale systems, payment systems, forecourt merchandising [1] and support services.[2] The company's headquarters is in Greensboro, North Carolina, United States. The company employs approximately 4,000 people around the world, with sales, manufacturing, research, development, and service locations in North and South America, Europe, Asia, the Pacific Rim and Australia.

Regional offices are located throughout the US and Canada, and in the United Kingdom, Italy, France, Germany, The Netherlands, United Arab Emirates, Morocco, Egypt, South Africa, Malaysia, Thailand, China, Korea, Australia, New Zealand, India, Brazil and Argentina.

The company's manufacturing and development facilities are located in Greensboro, and in Simsbury, Connecticut, Altoona, Pennsylvania, Lakewood, Colorado and Davenport, Iowa. International manufacturing and development locations include the United Kingdom, Italy, Germany, India, China and Brazil.


The company was founded under the name Gilbert & Barker in 1870 by Charles Gilbert and John Barker. The company was renamed as Gilbarco in 1929 and was later acquired by the British engineering company GEC in 1987. In 1999 GEC renamed itself to Marconi and Gilbarco became Marconi Commerce Systems.[3] In 2002 Gilbarco was acquired by the Danaher Corporation, parent company of Veeder-Root and Red Jacket companies, and became Gilbarco Veeder-Root.[4]

In 2002, the Gilbarco and Veeder-Root companies combined into one marketing brand.

In May 2008, the company launched the website, as a reference for convenience store retailers to learn more about the Payment Card Industry (PCI) rules, regulations, and deadlines.[5]

Gilbarco Veeder-Root was featured on the June 14th, 2008 episode of the television show John Ratzenberger's Made in America.[6] Danaher spun off several subsidiaries, including Gilbarco Veeder-Root, in 2016 to create Fortive.[7]


  • Veeder-Root supplies automatic tank gauging and fuel management systems, including the Red Jacket brand of submersible pumps and pressurized line leak detectors. Veeder-Root is headquartered in Simsbury, Connecticut.
  • Gasboy International is a manufacturer and marketer of commercial electronic and mechanical petroleum dispensing systems, fleet management systems, and transfer pumps, primarily for non-retail petroleum applications. Gasboy also offers a complementary line of automated fueling systems that provide 24-hour unattended fueling capabilities to fleets and retail marketers. Gasboy is headquartered in Greensboro, North Carolina.

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