Gilberto Kassab

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Gilberto Kassab
CMMC - Comissão Mista Permanente sobre Mudanças Climáticas (16993439704).jpg
Minister of Science, Technology, Innovation and Communications
Assumed office
12 May 2016
President Michel Temer
Preceded by Emília Maria Silva Ribeiro Cury (acting)
Minister of Cities
In office
1 January 2015 – 15 April 2016
President Dilma Rousseff
Preceded by Gilberto Occhi
Succeeded by Inês da Silva Magalhães
60th Mayor of São Paulo
In office
31 March 2006 – 1 January 2013
Vice Mayor Vacant (2006–2009)
Alda Marco Antônio (2009–2013)
Preceded by José Serra
Succeeded by Fernando Haddad
Vice Mayor of São Paulo
In office
1 January 2005 – 31 March 2006
Mayor José Serra
Preceded by Hélio Bicudo
Succeeded by Vacant (2006–2009)
Alda Marco Antônio (2009–2013)
Federal Deputy from São Paulo
In office
1 February 1999 – 1 January 2005
Personal details
Born Gilberto Kassab
(1960-08-12) 12 August 1960 (age 56)
São Paulo, Brazil
Political party PL (1989–1995)
PFL (1995–2007)
DEM (2007–2011)
PSD (2011–present)
Parents Pedro Salomão José Kassab
Yacy Kassab
Occupation Economist, civil engineer, realtor
Religion Catholicism

Gilberto Kassab (Portuguese pronunciation: [ʒiwˈbɛɾtʊ kaˈsab(ɪ)] or [ʒiwˈbɛʁtu kaˈsab(i)]; born 12 August 1960 in São Paulo) is a Brazilian politician, former mayor of São Paulo. His term ended in 2013. A civil engineer and economist, one of the most famous Brazilians of Lebanese descent, Kassab took over from José Serra, after Serra decided to run for governor of São Paulo.

He belongs to the Lebanese community of São Paulo, and is a member of the Partido Social Democrático (PSD).

Political career[edit]

  • 1993-1994: São Paulo City councilman
  • 1995-1998: São Paulo State deputy
  • 1998-2004: Congressman (resigned to run as vice-mayor of São Paulo alongside José Serra)
  • 2004-2006: Vice Mayor of São Paulo
  • 2006-2012: São Paulo Mayor (re-elected on Oct 26th, 2008 for a four-year term (2009-2012))


The advertising industry criticized the city of São Paulo administration for the Cidade Limpa law, which prohibits all forms of external media and visual pollution such as billboards. Ad companies tried to keep the billboards in the streets with injunctions, but the supreme court determined the law to be constitutional. At any rate, support for the initiative from the public continues to be widespread.

Appearance in The Greatest Movie Ever Sold[edit]

Mayor Kassab appeared at length in the Morgan Spurlock 2011 documentary The Greatest Movie Ever Sold talking about the decision of the City Council to ban advertising in the city.


External links[edit]

Political offices
Preceded by
Hélio Bicudo
Vice Mayor of São Paulo
Succeeded by
Vacant (2006–2009)
Alda Marco Antônio (2009–2013)
Preceded by
José Serra
Mayor of São Paulo
Succeeded by
Fernando Haddad
Preceded by
Gilberto Occhi
Minister of Cities
Succeeded by
Inês da Silva Magalhães
Preceded by
Emília Maria Silva Ribeiro Curi (acting)
Minister of Science, Technology, Innovation and Communications