Gilly Hicks

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Gilly Hicks
Division
Industry Retail
Founded January 21, 2008 (2008-01-21)
Defunct March 2015 (March 2015) as own store
Headquarters New Albany, Ohio, U.S.
Number of locations
28 (closed)[1]
Area served
United States, United Kingdom and Germany
Key people
Mike Jeffries (CEO)
Revenue Increase US$ 40.283 million (2010)[2]
Owner Abercrombie & Fitch
Website gillyhicks.com

Gilly Hicks was a lingerie brand owned by Abercrombie & Fitch, specializing in women's underwear and loungewear. It competed primarily with Victoria's Secret, Victoria's Secret PINK, and Aerie (an intimates spinoff of American Eagle Outfitters).

Designed to mimic a colonial-style manor house, the store featured arched hallways, mirrored walls, potted plants, and crystal chandeliers reminiscent of its sister brands Abercrombie & Fitch and Hollister Co.

Its first store opened at Natick Mall in Natick, Massachusetts on January 21, 2008.[3] On November 6, 2013, Abercrombie & Fitch announced it would close Gilly Hicks' retail stores, but continue the brand's online operations.[4] The brand was folded into sister company Hollister Co. in 2015. Gilly Hicks lingerie and sleep products are still sold at Hollister stores and online as of 2016.

Stores[edit]

The construction wall enclosing the store at Mall of America in 2007.

At the time of closure, Gilly Hicks operated 23 full-line stores: 16 in the United States, six in the United Kingdom, and one in Germany;[5]

Prior to the chain's disestablishment, a store at The Shops at Willow Bend in Plano, Texas was closed.[6]

Personal care products on display in the Aventura Mall.

References[edit]