Gilly Hicks

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Gilly Hicks
Industry Retail
Founded January 21, 2008 (2008-01-21)
Defunct March 2015 (March 2015) as own store
Headquarters New Albany, Ohio, U.S.
Number of locations
28 (closed)[1]
Area served
United States, United Kingdom and Germany
Key people
Mike Jeffries (CEO)
Revenue Increase US$ 40.283 million (2010)[2]
Owner Abercrombie & Fitch

Gilly Hicks was a lingerie brand owned by Abercrombie & Fitch, specializing in women's underwear and loungewear. It competed primarily with Victoria's Secret, Victoria's Secret PINK, and Aerie (an intimates spinoff of American Eagle Outfitters).

Designed to mimic a colonial-style manor house, the store featured arched hallways, mirrored walls, potted plants, and crystal chandeliers reminiscent of its sister brands Abercrombie & Fitch and Hollister Co.

Its first store opened at Natick Mall in Natick, Massachusetts on January 21, 2008.[3] On November 6, 2013, Abercrombie & Fitch announced it would close Gilly Hicks' retail stores, but continue the brand's online operations.[4] The brand was folded into sister company Hollister Co. in 2015. Gilly Hicks lingerie and sleep products are still sold at Hollister stores and online as of 2016.


The construction wall enclosing the store at Mall of America in 2007.

At the time of closure, Gilly Hicks operated 23 full-line stores: 16 in the United States, six in the United Kingdom, and one in Germany;[5]

Prior to the chain's disestablishment, a store at The Shops at Willow Bend in Plano, Texas was closed.[6]

Personal care products on display in the Aventura Mall.