Ginebra San Miguel

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Ginebra San Miguel Inc.
Subsidiary, Public
Traded as PSEGSMI
Predecessor La Tondeña Inc. (1902–1987)
La Tondeña Distillers Inc. (1987–2003)
Founded 1902; 115 years ago (1902) (company)
1834; 183 years ago (1834) (liquor brand)
Founder Carlos Palanca, Sr.
Headquarters San Miguel Properties Centre, St. Francis Street, Mandaluyong, Philippines
Area served
Key people
Products Distilled beverages
Parent San Miguel Corporation
Ginebra San Miguel
Type Dutch-type gin
Manufacturer Ginebra San Miguel Inc.
Country of origin Philippines
Introduced 1834
Alcohol by volume 40%
Proof (US) 80
Colour clear

Ginebra San Miguel Inc. (GSMI) (PSEGSMI) is a Philippines-based diversified beverage company majority-owned by San Miguel Corporation (SMC). The company was founded in 1902 as La Tondeña, Inc. by Carlos Palanca, Sr. It was renamed La Tondeña Distillers, Inc. (LTDI) in 1987 after being acquired by SMC from the Palanca family.


La Tondeña was established in 1902 by Carlos Palanca, Sr. in Tondo, Manila [1] and incorporated as La Tondeña Inc. in 1929. The company name was inspired from its location. The distillery pioneered the production of alcohol derived from molasses, instead of the commonly used nipa palm. In 1924, it acquired the Ayala Distillery (Destilería Ayala) from Ayala y Compañia (precursor of Ayala Corporation). In 1955, the company acquired Añejo Rhum from Tabacalera (Compañía General de Tabacos de Filipinas). In 1957, it acquired the trademark rights to Kulafu to launch Vino Kulafu Chinese herbal wine.[2]

On November 6, 2017, SMC announced the consolidation of its beverage businesses into San Miguel Pure Foods Company, Inc. through a share swap deal. San Miguel Pure Foods will acquire 216.97 million shares in GSMI from SMC. As a result, San Miguel Pure Foods will own 76% of GSMI with SMC as the minority. After the consolidation, San Miguel Pure Foods will be renamed San Miguel Food and Beverage, Inc.[3][4][5]

Ginebra San Miguel history[edit]

In June 1834, Casa Róxas founded the Ayala Distillery, the first distillery in the Philippines. It produced a variety of drinks including anis, anisette, cognac, rum, whisky and its trademark gin, Ginebra San Miguel. The distillery was located in Quiapo, Manila and was a major business of Ayala y Compañia (successor of Casa Róxas) when it was acquired by La Tondeña on June 21, 1924.[6]



  • Ginebra San Miguel
  • GSM Blue
  • GSM Blue Light
  • Ginebra San Miguel Premium Gin
  • GSM Blue Flavors

Other alcoholic beverages:

  • Gran Matador Brandy
  • Gran Matador Light
  • Gran Matador Gran Reserva
  • Don Enrique Mixxkila
  • Vino Kulafu
  • St. George Premium Whisky
  • Antonov Vodka Mixed Drink
  • Antonov Vodka
  • MiXX
  • Primera Light Brandy

Discontinued products:

  • Añejo Rum 65
  • Añejo Rum Oro
  • Don Enrique Gold
  • Don Enrique Silver
  • ERG
  • Gordon's Gin
  • Ginebra San Miguel Lite
  • Infinite Ready-To-Drink Cocktails
  • Tondeña Rum 8 Years
  • Tondeña Manila Rum
  • San Miguel Bravo Rum

GSMI has received eight Quality Awards (five golds and three silvers) at the 2012 World Quality Selections, organized yearly by Monde Selection. Three of the brands have also earned the Monde Selection’s International High Quality Trophy, granted to products achieving Grand Gold or Gold Awards for three consecutive years.[7]

Sports teams[edit]


Sometime between 1915 and 1916, Fernando Amorsolo designed the "marca demonio" product label of Ginebra San Miguel still in use today.[8]


  1. ^
  2. ^
  3. ^ Morales, Neil Jerome (7 November 2017). "San Miguel to consolidate food, beverage units in sale swap". Reuters. Retrieved 7 November 2017. 
  4. ^ dela Paz, Chrisee (6 November 2017). "San Miguel to merge food, beverage businesses". Rappler. Retrieved 7 November 2017. 
  5. ^ Dumlao-Abadilla, Doris (7 November 2017). "SMC spins off key units". Retrieved 7 November 2017. 
  6. ^
  7. ^ GSMI dominates Monde Selection,, Monday, 9 July 2012
  8. ^

External links[edit]