Ginebra San Miguel

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Ginebra San Miguel Inc.
Subsidiary, Public
Traded asPSEGSMI
PredecessorLa Tondeña Inc. (1902–1987)
La Tondeña Distillers Inc. (1987–2003)
Founded1902; 116 years ago (1902) (company)
1834; 184 years ago (1834) (liquor brand)
FounderCarlos Palanca, Sr.
HeadquartersSan Miguel Properties Centre, St. Francis Street, Mandaluyong, Philippines
Area served
Key people
ProductsDistilled beverages
ParentSan Miguel Corporation
Ginebra San Miguel
TypeDutch-type gin
ManufacturerGinebra San Miguel Inc.
Country of originPhilippines
Alcohol by volume40%
Proof (US)80

Ginebra San Miguel Inc. (GSMI) (PSEGSMI) is a Philippines-based diversified beverage company majority-owned by San Miguel Corporation (SMC).


La Tondeña was established in 1902 by Carlos Palanca, Sr. in Tondo, Manila [1] and incorporated as La Tondeña Inc. in 1929. The company name was inspired from its location. The distillery pioneered the production of alcohol derived from molasses, instead of the commonly used nipa palm.

In 1924, it acquired the Ayala Distillery (Destilería Ayala) from Ayala y Compañia (precursor of Ayala Corporation). In 1955, the company acquired Añejo Rhum from Tabacalera (Compañía General de Tabacos de Filipinas). In 1957, it acquired the trademark rights to Kulafu to launch Vino Kulafu Chinese herbal wine.[2]

The company was renamed La Tondeña Distillers, Inc. (LTDI) in 1987 after being acquired by San Miguel Corporation from the Palanca family. The company adopted its present name in 2003.[3]

On November 6, 2017, SMC announced the consolidation of its beverage businesses into San Miguel Pure Foods Company, Inc. through a share swap deal. San Miguel Pure Foods will acquire 216.97 million shares in GSMI from SMC. As a result, San Miguel Pure Foods will own 76% of GSMI with SMC as the minority. After the consolidation, San Miguel Pure Foods will be renamed San Miguel Food and Beverage, Inc.[4][5][6]

Ginebra San Miguel history[edit]

In June 1834, Casa Róxas founded the Ayala Distillery, the first distillery in the Philippines. It produced a variety of drinks including anis, anisette, cognac, rum, whisky and its trademark gin, Ginebra San Miguel. The distillery was located in Quiapo, Manila and was a major business of Ayala y Compañia (successor of Casa Róxas) when it was acquired by La Tondeña on June 21, 1924.[7]



  • Ginebra San Miguel
  • GSM Blue
  • GSM Blue Light
  • Ginebra San Miguel Premium Gin
  • GSM Blue Flavors

Other alcoholic beverages:

  • Gran Matador Brandy
  • Gran Matador Light
  • Gran Matador Gran Reserva
  • Don Enrique Mixxkila
  • Vino Kulafu
  • St. George Premium Whisky
  • Añejo Gold Medium Rum
  • Antonov Vodka Mixed Drink
  • Antonov Vodka
  • MiXX
  • Primera Light Brandy

Discontinued products:

  • Añejo Rum 65
  • Añejo Rum Oro
  • Don Enrique Gold
  • Don Enrique Silver
  • ERG
  • Gordon's Gin
  • Ginebra San Miguel Lite
  • Ginebra Kelly
  • Infinite Ready-To-Drink Cocktails
  • Tondeña Rum 8 Years
  • Tondeña Manila Rum
  • San Miguel Bravo Rum

GSMI has received eight Quality Awards (five golds and three silvers) at the 2012 World Quality Selections, organized yearly by Monde Selection. Three of the brands have also earned the Monde Selection’s International High Quality Trophy, granted to products achieving Grand Gold or Gold Awards for three consecutive years.[8]

Sports teams[edit]


Sometime between 1915 and 1916, Fernando Amorsolo designed the "marca demonio" product label of Ginebra San Miguel still in use today.[9]


  1. ^
  2. ^ "Archived copy". Archived from the original on 23 January 2013. Retrieved 6 November 2012.
  3. ^ dela Peña, Zinnia (8 March 2003). "La Tondeña now known as Ginebra San Miguel Inc". The Philippine Star. Retrieved 23 April 2018.
  4. ^ Morales, Neil Jerome (7 November 2017). "San Miguel to consolidate food, beverage units in sale swap". Reuters. Retrieved 7 November 2017.
  5. ^ dela Paz, Chrisee (6 November 2017). "San Miguel to merge food, beverage businesses". Rappler. Retrieved 7 November 2017.
  6. ^ Dumlao-Abadilla, Doris (7 November 2017). "SMC spins off key units". Retrieved 7 November 2017.
  7. ^
  8. ^ GSMI dominates Monde Selection Archived 22 August 2013 at the Wayback Machine.,, Monday, 9 July 2012
  9. ^

External links[edit]