Giochi Preziosi

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Giochi Preziosi
privately-owned S.p.A.
Industry Entertainment
Founded 1978
Founder Enrico Preziosi
Milan, Italy (legal)
Cogliate, Italy (de facto)
Key people
Enrico Preziosi (chairman)
Revenue Steady €933 million (2015–16)
Increase009 million (2015–16)
Steady (€007 million) (2015–16)
Total assets Decrease €689 million (June 2016)
Total equity Decrease €211 million (June 2016)
Preziosi Investments

Giochi Preziosi S.p.A. also known as Gruppo Giochi Preziosi (Giochi Preziosi Group) is an Italian company that produces toys and TV series based on their toys. They work in association with Marathon Media and Mondo TV.

Giochi Preziosi is the principal owner of the Gormiti and Dinofroz franchises and license toys for other companies such as Power Rangers, Ben 10[2] and Winx Club toys. In 2006, they started to produce TV series based on their toys. The first series was Gormiti: The Lords of Nature Returns!. They have also produced video games based on the Gormiti TV series for the Nintendo Wii and Nintendo DS.


Giochi Preziosi sold 50% stake of a joint venture Prenatal Retail Group to its partner Artsana in 2017.[3] In the same year, Enrico Preziosi, chairman of Giochi Preziosi, bought back the minority ownership of the company from a Chinese company Ocean Gold Global.[4] In 2011, Flair one of UK’s top ten toy companies, was acquired becoming part of the group. Ocean Gold Global invested in Giochi Preziosi in 2014.[5]

Toys produced by Giochi Preziosi[edit]

Television series[edit]


  • Flair Leisure Products


  1. ^ "Bilancio Consolidato 2016" (PDF) (in Italian). Giochi Preziosi. 2017. Retrieved 22 August 2017. 
  2. ^
  3. ^ "Giochi Preziosi sells stake in retail business to joint venture partner Artsana". Toy News. 24 July 2017. Retrieved 21 August 2017. 
  4. ^ "Giochi Preziosi liquida il socio cinese con 63 milioni". Milano Finanza (in Italian). 18 August 2017. Retrieved 21 August 2017. 
  5. ^ "Ocean Gold Global su Preziosi". Milano Finanza (in Italian). 18 August 2017. Retrieved 5 September 2014. 

External links[edit]

  • Official website (in English) (in Italian) (in French) (in German) (in Greek) (in Spanish)