Giordano (store)

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Giordano International Limited
Public
Traded asSEHK709
IndustryRetail
Founded1981; 38 years ago (1981)[1]
HeadquartersHong Kong
Key people
Peter Lau (Chairman & CEO)[2]
ProductsApparel
Brands
  • Giordano
  • Giordano Junior
  • Giordano Ladies
  • G-motion
  • BSX
  • Beau Monde
  • Lowe Alpine
  • GIORDANO Timewear
RevenueIncrease HK$ $54.5 billion (2014)[3]
Increase HK$ 408 million (2014)[4]
Number of employees
~ 8,100 (2014)[5]
Websitegiordano.com
Giordano
Giordanojf.JPG
Giordano, NE Pacific Mall, Cabanatuan City, Philippines
Chinese佐丹奴

Giordano International Limited is a Hong Kong-based international retailer of men’s, women’s and children’s apparel and accessories. Established in 1981, Giordano now employs over 8,000 staff with over 2,400 shops operating in more than 30 countries and regions worldwide.[6]

History[edit]

Giordano was founded in 1981 by Jimmy Lai.

The company now operates in a number of markets, including Hong Kong, Philippines, Taiwan, China, South Korea, the Middle East, Singapore, Malaysia, Thailand, Australia and Japan, as well as emerging markets, such as Indonesia, Myanmar, Vietnam, Pakistan, Sri Lanka and Cambodia. Jimmy Lai’s association with the company ceased entirely in 1996 and Dr. Lau Kwok Kuen, Peter is now the Company’s Chairman and CEO.

Brands[edit]

Giordano Men & Giordano Women[edit]

Launched in 1981, Giordano’s house brand has been the core brand of the Company from the outset, offering both men’s and women’s casual apparel.[7]

Giordano Ladies[edit]

Giordano Ladies caters to women. Launched in 1997.[7]

Giordano Junior[edit]

Giordano Junior offers children’s wear.[7]

BSX[edit]

First launched in 1999 as a value-oriented basics brand, Bluestar Exchange was re-branded as BSX in 2007.[7]

Beau Monde[edit]

Beau Monde is one of Giordano’s newest brands, offering basic everyday clothing at reasonable prices. Launched in 2014, Beau Monde stores are primarily located in residential and shopping districts in China and Taiwan.[7]

Mainland China[edit]

Giordano entered the Mainland Chinese market in 1992. The first two stores were opened in Guangzhou in September 1992. Starting from the Pearl River Delta area, Giordano gradually expanded its retail network in China. It now operates over 945 stores in all major cities, with flagship stores including Nanjing Dong Lu in Shanghai and Lijiang in Yunnan.[8]

Hong Kong[edit]

Giordano was founded in Hong Kong in 1981. The company now operates 73 shops in Hong Kong, including a 2-storey flagship store in Tsim Sha Tsui.[9]

Taiwan[edit]

Giordano opened its first retail outlet in Taiwan in 1988. As of March 2015, Giordano operates 197 shops in Taiwan, including 3 flagship stores; namely, the Songjiang Store in Zhongshan, Taipei, the Wufu store in the XinXing District of Kaohsiung and the Central Square Store in Taichung North District.[10]

South Korea[edit]

Established in 1994, Giordano is one of the leading apparel retailers in South Korea, offering an extensive collection of men’s, women’s and children’s apparel and accessories. Its retail network includes 208 shops from as far north as Seoul to Busan in the south. Giordano’s most prominent stores include those in the Lotte Department Stores in the Pyoungchon and Garosu-gil districts, as well as its flagship stores Gangnam and Myeong-dong.[11]

Middle-East[edit]

Giordano is one of the top 5 clothing retailers in the Arab region. The average size of Giordano stores in the Middle East are between 1000-2000 square feet. The brand also operates flagship stores of over 7,500 square feet in key locations such as Deira City Center and Dubai Mall in the UAE. Since its inception in 1993 and its first retail outlet at Bur Juman Centre, Dubai, Giordano Middle East now operates 240 stores in 23 countries across the region.[12]

All regional operations for Giordano Middle-East are run out of its Dubai head office in the United Arab Emirates.

Bangladesh[edit]

The first retail chain shop of GIORDANO in Bangladesh was launched at Dhaka, Dhanmondi, Anam Rangs Plaza on 11 December 2016. The second store opened at Gulshan-1, Police Plaza Concord on 28 June 2017 followed by the 3rd store at Panthapath, Bashundhara City Shopping Mall on 9th November 2018.

Countries in which Giordano operates(Non-exhaustive)[edit]

Africa[edit]

  • Zambia
  • South Africa

Asia[edit]

  • Lebanon, Armenia, Pakistan, Nepal, Sri Lanka, India, Bangladesh, Myanmar, Thailand, Cambodia, Singapore, Malaysia, Indonesia, Brunei, Vietnam, Philippines, Taiwan, Hong Kong and Macau, Japan, South Korea, Mainland China, Mongolia, Kazakhstan

Oceania[edit]

  • Australia

Europe[edit]

  • Georgia
  • France

Middle East[edit]

  • United Arab Emirates, Oman, Saudi Arabia, Iran, Kuwait, Qatar, Bahrain, Lebanon, Yemen

Americas[edit]

  • Aruba, Canada

Store Count[edit]

References[edit]

  1. ^ Giordano Australia – Company Info Archived 20 February 2008 at the Wayback Machine
  2. ^ Giordano Corporate Information Archived 8 February 2008 at the Wayback Machine
  3. ^ "Financial Highlights". Girodano. Retrieved 14 July 2015.
  4. ^ "Giordano". Retrieved 14 July 2015.
  5. ^ Giordano Hong Kong The Company Archived 14 July 2015 at the Wayback Machine
  6. ^ "Giordano". corp.giordano.com.hk. Retrieved 2018-05-01.
  7. ^ a b c d e "Family of Brands". Giordano. Retrieved 14 July 2015.
  8. ^ "China Shop List". Giordano. Retrieved 14 July 2015.
  9. ^ "Global Footprint". Giordano. Retrieved 14 July 2015.
  10. ^ "Taiwan Shoplist". Giordano. Retrieved 14 July 2015.
  11. ^ "South Korea Shoplist". Giordano. Retrieved 14 July 2015.
  12. ^ "Middle East About Us". Giordano Middle East. Retrieved 14 July 2015.

External links[edit]