Giordano (store)

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Public company SEHK0709
Industry Retail
Founded Hong Kong, 1981.[1]
Headquarters Hong Kong
Key people

Peter Lau, Chairman & CEO[2]
Ishwar Bhagwandas CHUGANI[2]
Dominic Leo Richard IRWIN[2]
CHAN Ka Wai[2]
CHENG Chi Kong, Adrian[2]
CHAN Sai Cheong[2]
Barry John BUTTIFANT[2]
KWONG Ki Chi, GBS, JP[2]

Simon Devilliers RUDOLPH [2]
Products Apparel

Giordano Junior
Giordano Ladies BSX

Beau Monde
Revenue Increase HK$ $54.5 billion (2014)[3]
Increase HK$ 408 million (2014)[4]
Number of employees
~ 8,100 (2014)[5]
Giordano, NE Pacific Mall, Cabanatuan City, Philippines
Chinese 佐丹奴

Giordano International Limited (Giordano or the Company) is a Hong Kong-based international retailer of men’s, women’s and children’s apparel and accessories. Established in 1981, Giordano now employs over 8,000 staff with over 2,400 shops operating in more than 30 countries and regions worldwide.[6] Its current Chairman and CEO is Dr. Lau Kwok Kuen, Peter.[2] The Company is one of Asia-Pacific's major retailers and its brands include "Giordano", "Giordano Junior", "Giordano Ladies", "BSX" and "Concepts One".[7][8] Giordano has been listed on the Main Board of the Hong Kong Stock Exchange since 1991 and trades under ticker symbol 709.HK.[9]


Giordano was founded in 1981 by Jimmy Lai.

The Company now operates in a number of markets, including Hong Kong, Philippines, Taiwan, China, South Korea, the Middle East, Singapore, Malaysia, Thailand, Australia and Japan, as well as emerging markets, such as Indonesia, Myanmar, Vietnam and Cambodia. Jimmy Lai’s association with the company ceased entirely in 1996 and Dr. Lau Kwok Kuen, Peter is now the Company’s Chairman and CEO.


Giordano Men & Giordano Women[edit]

Launched in 1981, Giordano’s house brand has been the core brand of the Company from the outset, offering both men’s and women’s casual apparel.[10] I like that shopping

Giordano Ladies[edit]

Giordano Ladies caters to women. Launched in 1997.[10]

Giordano Junior[edit]

Giordano Junior offers children’s wear.[10]


First launched in 1999 as a value-oriented basics brand, Bluestar Exchange was re-branded as BSX in 2007.[10]

Beau Monde[edit]

Beau Monde is one of Giordano’s newest brands, offering basic everyday clothing at reasonable prices. Launched in 2014, Beau Monde stores are primarily located in residential and shopping districts in China and Taiwan.[10]

Life is a Journey[edit]

Giordano invited 11 creative units from different Asian countries to participate in the "Asia Design Power x Giordano – Life is a journey" campaign. The 11 creative units hailed from Hong Kong, China, Taiwan, Japan, South Korea and Thailand, including legendary Hong Kong designer Dr. Kan Tai-Keung SBS, renowned international fashion designer Dorian Ho, Prudence Mak, creative director of the Chocolate Rain brand, famed Hong Kong stylist Tina Liu, Taiwanese toy collector Jen Huang, the creative outfit of TO-FU Oyako Shin, Japanese toy designer Touma as well as Korean designer and creator Esther Kim. To further reinforce the campaign, Giordano also invited Wang Chien-yang, the Taiwanese artist/photographer highly praised by the media and the contemporary art scene, to act as creative director of the campaign photo shoot, which also featured Chrissie Chow as the campaign’s celebrity model.[11]

Mainland China[edit]

Giordano entered the Mainland Chinese market in 1992. The first two stores were opened in Guangzhou in September 1992. Starting from the Pearl River Delta area, Giordano gradually expanded its retail network in China. It now operates over 945 stores in all major cities, with flagship stores including Nanjing Dong Lu in Shanghai and Lijiang in Yunnan.[12]

Hong Kong[edit]

Giordano was founded in Hong Kong in 1981. The company now operates 73 shops in Hong Kong, including a 2-storey flagship store in Tsim Sha Tsui.[13]


Giordano opened its first retail outlet in Taiwan in 1988. As of March 2015, Giordano operates 197 shops in Taiwan, including 3 flagship stores; namely, the Songjiang Store in Zhongshan, Taipei, the Wufu store in the XinXing District of Kaohsiung and the Central Square Store in Taichung North District.[14]

South Korea[edit]

Established in 1994, Giordano is one of the leading apparel retailers in South Korea, offering an extensive collection of men’s, women’s and children’s apparel and accessories. Its retail network includes 208 shops from as far north as Seoul to Busan in the south. Giordano’s most prominent stores include those in the Lotte Department Stores in the Pyoungchon and Garosulgil districts, as well as its flagship stores Gangnam and Myeong-dong.[15]


Giordano is one of the top 5 clothing retailers in the Arab region. The average size of Giordano stores in the Middle East are between 1000-2000 square feet. The brand also operates flagship stores of over 7,500 square feet in key locations such as Deira City Center and Dubai Mall in the UAE. Since its inception in 1993 and its first retail outlet at Bur Juman Centre, Dubai, Giordano Middle East now operates 240 stores in 23 countries across the region.[16]

All regional operations for Giordano Middle-East are run out of its Dubai head office in the United Arab Emirates.

Countries in which Giordano operates(Non-exhaustive)[edit]


  • Zambia


  • Lebanon, Armenia, Pakistan, Nepal, Sri Lanka, India, Bangladesh, Myanmar, Thailand, Cambodia, Singapore, Malaysia, Indonesia, Brunei, Vietnam, Philippines, Taiwan, Hong Kong and Macau, Japan, South Korea, Mainland China, Mongolia


  • Australia

Eastern Europe[edit]

  • Georgia

Middle East[edit]

  • United Arab Emirates, Oman, Saudi Arabia, Iran, Kuwait, Qatar, Bahrain, Lebanon, Yemen


  • Aruba, Canada, United States

Store Count[edit]


  1. ^ a b Giordano Australia – Company Info Archived 20 February 2008 at the Wayback Machine.
  2. ^ a b c d e f g h i j Giordano Corporate Information Archived 8 February 2008 at the Wayback Machine.
  3. ^ "Financial Highlights". Girodano. Retrieved 14 July 2015. 
  4. ^ "Giordano". Retrieved 14 July 2015. 
  5. ^ Giordano Hong Kong The Company Archived 14 July 2015 at the Wayback Machine.
  6. ^ "Giordano". Retrieved 2018-05-01. 
  7. ^ Giordano Australia Archived 20 February 2008 at the Wayback Machine.
  8. ^ Giordano > Investor Relations Archived 11 February 2008 at the Wayback Machine.
  9. ^ Giordano Hong Kong Archived 11 February 2008 at the Wayback Machine.
  10. ^ a b c d e "Family of Brands". Giordano. Retrieved 14 July 2015. 
  11. ^ "Life is a Journey" (PDF). Giordano. Retrieved 14 July 2015. 
  12. ^ "China Shop List". Giordano. Retrieved 14 July 2015. 
  13. ^ "Global Footprint". Giordano. Retrieved 14 July 2015. 
  14. ^ "Taiwan Shoplist". Giordano. Retrieved 14 July 2015. 
  15. ^ "South Korea Shoplist". Giordano. Retrieved 14 July 2015. 
  16. ^ "Middle East About Us". Giordano Middle East. Retrieved 14 July 2015. 

External links[edit]