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Founded 2013
Founders Jace Cooke & Alex Chung
Products GIF Platform
Services Searching, sharing, and browsing animated GIFs

Giphy ('ˈgif-EE') is an online database and search engine that allows users to search for and share animated GIF files.

Beginnings and early history[edit]

Co-founder Alex Chung at South by Southwest 2016.

Giphy was founded by Alex Chung and Jace Cooke in February 2013.[1][2][3] The idea for the business came when the pair was having breakfast, musing on the rising trend of purely visual communication.[1]

When Chung and Cooke first launched Giphy, the website functioned solely as a search engine for GIFs.


In August 2013, Giphy expanded beyond a search engine to allow users to post, embed and share GIFs on Facebook.[4][5][6]

Giphy was then recognized as a Top 100 Website of 2013, according to PC Magazine.[7]

Three months later Giphy integrated with Twitter to enable users to share GIFs by simply sharing a GIF's URL.[8]

In May 2014, Giphy raised $2.4 million in a Series A funding round from investors, including Quire, CAA Ventures, RRE Ventures, Lerer Hippeau Ventures, and Betaworks.[9][10]

In January 2015, Giphy received another $17 million in a Series B funding round led by Lightspeed Venture Partners, with participation from General Catalyst and former investors.[10] In addition, Giphy raised a large portion of the Series B round via Alphaworks’s equity crowdfunding platform.[11]

In March 2015, Giphy acquired Nutmeg, a GIF messaging service, as one of the company’s first major steps towards the mobile industry.[12] This coincided with the launch of Facebook Messenger’s own development platform, in which Giphy joined a few exclusive apps in its debut.[12]

In August 2015, Giphy launched its second mobile app, GIPHY Cam, which allows users to create and share gifs on a social network.[13]

In February 2016, Giphy raised $55 million in funding at a $300 million valuation.[14]

In October 2016, Giphy announced several statistics; it has 100 million daily active users, it serves over 1 billion GIFs per day, and visitors watch more than 2 million hours of GIF content every day.[15][16]


Giphy partners with brands to host GIFs that can be shared as marketing promotions via social media channels.[17] The company also created artist profiles on the website, which allow GIFs to be attributed to the artist(s) who created them.[18]

In September 2014, Giphy partnered with Line to host the inaugural sticker design competition. LINE and GIPHY enlisted a team of digital partners, including Tumblr, Fox ADHD, Frederator, Cut & Paste[disambiguation needed], New Museum, Eyebeam, Rhizome, The Webby Awards, Pratt[disambiguation needed], The Huffington Post and Dribbble to support the event.[19]

In August 2015, Universal Studios partnered with Giphy to release six gifs promoting the new NWA-based movie, Straight Outta Compton.[20][21]

Giphy has partnered with over 200 companies and brands to host all their existing content on their own branded channel. Giphy’s partners include Disney, Calvin Klein, GE, and Pepsi.[22][23][24]


  1. ^ a b Alfonso III, Fernando. Meet GIPHY, a GIF lovers new best friend. Daily Dot. Feb 5, 2013.
  2. ^ Franzen, Carl. New GIF Search Engine 'Giphy' Sees 30K Visitors In First Weekend. Talking Points Memo. Feb 4, 2013.
  3. ^ Webbys x Grey Goose: Alex Chung of Giphy-Final. Vimeo May 2105.
  4. ^ Gordon, Whitson. GIPHY embeds gifs on facebook, is mankind’s greatest achievement. Life Hacker. August 29, 2014.
  5. ^ Kastrenakes, Jacob. Giphy brings animated GIFs to facebook. The Verge. August 29, 2013.
  6. ^ Dreyfuss, Emily.. Alert! GIF’s now “work” on facebook thanks to Giphy. C Net. August 29, 2013.
  7. ^ "Undiscovered: Apps - The Top 100 Websites of 2013 -". PCMAG. Retrieved 20 November 2014. 
  8. ^ Yeung, Ken. This could get messy: giphy brings animated gifs to your twitter timeline.. The Next Web. November 14, 2013.
  9. ^ Crook, Jordan. [GIPHY, The Betaworks-backed GIF search engine, is raising $2.5 Million in Series A]. Tech Crunch. May 15, 2014.
  10. ^ a b Giphy. CrunchBase August 25, 2105.
  11. ^ Crook, Jordan. After an approach from Facebook, GIPHY raises $17M at an $80M valuation. Tech Crunch Jan 29, 2015.
  12. ^ a b Crook, Jordan. Giphy + Messenger, Giphys first mobile app, brings GIF search to facebook messenger. Tech Crunch March 25, 2015.
  13. ^ Crook, Jordan. Giphy cam lets you create and share homemade GIFs. Tech Crunch August 20, 2105.
  14. ^ UTC, Seth Fiegerman2016-02-16 21:41:26. "While other startups struggle, Giphy lands $55 million in a week". Mashable. Retrieved 2016-04-04. 
  15. ^ "State of the GIF: Giphy 2016". Giphy. Retrieved October 27, 2016. 
  16. ^ Fingas, Jon (October 27, 2016). "Giphy's GIF service has over 100 million users every day". Engadget. Retrieved October 27, 2016. 
  17. ^ "Gap and Other Brands Are Already Using Facebook GIFs". AdWeek. Retrieved 20 November 2014. 
  18. ^ "GIPHY Gif Search Engine Rolls Out Private Artist Profiles To Help Organize, Monetize The Gif Community". TechCrunch. Retrieved 20 November 2014. 
  19. ^ LINE & GIPHY fuel creativity to build a true global language. PR Newswire. Sep 25, 2014.
  20. ^ Holmes, Mannie. Universal teams with Giphy on “Straight Outta Compton”. Variety August 13, 2105.
  21. ^ Dove, Jackie. Giphy and LINE jointly launch a new sticker pack for more animated madness. The Next Web April 2.
  22. ^ Heine, Christopher. Subway unleashes 73 GIFs for #januANY campaign. Ad Week Jan 14, 2014.
  23. ^ Johnson, Lauren. Here’s why GIF’s are back in style and bigger than ever for Brands. Ad Week June 24, 2014.
  24. ^ Angio, Joe et al. Digital Maverick 2015. Details May 7, 2015.

External links[edit]