Giraffe Restaurants

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Giraffe
Subsidiary
Genre Restaurant and Cafe chain
Founded 1998
Founder Juliette Joffe, Russel Joffe, Andrew Jacobs
Headquarters United Kingdom
Parent Tesco
Website www.giraffe.net

Giraffe Restaurants is a United Kingdom restaurant and cafe chain, founded in Hampstead in 1998 by Juliette Joffe, Russel Joffe and Andrew Jacobs.

Giraffe was owned by its founders, with additional financial backing from private shareholders, 3i investment group and chairman Luke Johnson. 3i invested £10 million in the company in 2006, in a deal that valued the chain at £24 million.[1]

On 13 March 2013, it was announced that the chain was to be acquired by Tesco for £48.6m.[2] As part of the acquisition, 3i and Risk Capital Partners sold their shares in the company.[3]

In June 2016, Tesco reached an agreement to sell the company to Boparan Holdings.[4]

Branches[edit]

Giraffe at Trinity Leeds.

The company has 48 outlets across the UK, including fifteen in London. The company's first outlet in Scotland is in Aberdeen's shopping development, Union Square. A second opened at Siverburn shopping centre in Glasgow on 30 June 2014.[5] In Autumn 2014, branches opened at Tesco stores in Bournemouth, Inverness and Poole.

It was announced in January 2016 that 4 restaurants will be closing or moving over to the Tesco Family Dining cafe brand. The 4 that are closing are Silverburn, Newcastle, Poole and Swindon.

It was further announced in March 2016 another 7 restaurants are to close. These include York, Martlesham, Bournemouth and Sutton. Tesco are getting rid of all the giraffes located inside a Tesco.

Awards[edit]

  • Junior awards: best restaurant commendation (spring 2011)
  • Best family restaurant: Hardens (2011)
  • Best in Social Media: caterer web awards (2010)[6]
  • Best corporate twitter: goldentwits.com (2011)
  • Deal of the year (for tootises acquisition) (2010)
  • R150: best family restaurant (2009)
  • Peach network: best breakthrough brand (2007)
  • Eat out magazine: top 50 foodservice operators (2007)
  • Retailers Retailer awards: best emerging concept (2006)
  • Observer: best family restaurant (2005)
  • Hardens: best brunch (2004 & 2005)
  • Retailers retailer: best newcomer (2003)

References[edit]

  1. ^ Walsh, Dominic (6 October 2006). "3i to put £10m into restaurants". London: The Times. Retrieved 2009-06-15. 
  2. ^ "Tesco acquires award-winning restaurant group Giraffe". Tesco PLC. Retrieved 2013-03-13. 
  3. ^ "Tesco buys Giraffe restaurants". BBC. 13 March 2013. Retrieved 2 June 2014. 
  4. ^ "Tesco sells Giraffe restaurant chain and Turkish business". BBC News. 10 June 2016. Retrieved 10 June 2016. 
  5. ^ "Glasgow Silverburn". Giraffe.net. Retrieved 2016-02-10. 
  6. ^ "JavaScript is disabled in your browser.". Caterersearch.com. Retrieved 2016-02-10. 

External links[edit]