Girl Effect

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Girl effect pink logo.png

Girl Effect is an independent non-profit organization, launched in September 2015 with the goal of ending poverty globally. Its work is based on its belief that when given the opportunity, girls are able to lift their countries out of poverty.[1]


Girl Effect was created in 2008 by the Nike Foundation, in collaboration with the NoVo Foundation, and United Nations Foundation among others. It launched at the World Economic Forum in Davos with a film that challenged people to think differently about the role girls play in development. The film has been seen by 1.8m people to date.

Girl Effect brought on Farah Ramzan Golant as CEO. Maria Eitel, President and CEO of the Nike Foundation, was also brought on, as chairman of the organization.[2] In 2019, Jessica Posner Odede joined as CEO.

Since becoming an independent organisation, Girl Effect is still supported by the Nike Foundation and other funders, as well as by new partners. Its activities include a number of youth brands and mobile platforms, such as Technology Enabled Girl Ambassadors and Girls Connect.



  • 2009 nominated for Webby Award in “Activism” category
  • 2011 Nexus Productions Bradford Animation Festival, Best Commercial
  • 2011 Nike Foundation wins Global EthicMark Advertising Award
  • Mar 2011 Nike Foundation Girl Effect: The Clock is Ticking Wins TED's Top Ten Ads Worth Spreading
  • May 2012 - Girl effect voted in 19 best non-profit websites
  • Apr 2013 GE.ORG website nominated for Webby Award
  • Apr 2013 Sports Trade Awards - won by Nike, Girl Effect charity for event
  • Jun 2013 Life Ball - Crystal of Hope Award (100K Euros), Vienna, Austria
  • Aug 2013 Nominated for INDEX: Award for Design 2013 (Copenhagen, Denmark)
  • Nov 2013 Nominated for Create Design Award 2013 (Sydney, November)
  • At the Life Ball 2013 in Vienna, Austria, The Girl Effect was awarded the Life Ball Crystal of Hope Award donated by Swarovski, endowed with EUR 100,000.[3]
  • Sep 2017 Technology Enabled Girl Ambassadors received an honorable mention in Fast Company’s sixth annual Innovation By Design Awards.[4]


This campaign has been the focus of feminist and academic critiques. As other projects that talk of women and girls as 'the magic bullet of development', the campaign was said to rely on essentialist views of womanhood, depict women and girls in developing countries as 'in need of saving'. Further, these type of campaigns that do not take into consideration men and the relations of women and girls with their households and community often have the effect of overburdening women who are already responsible for childcare and all types of formal and informal labor.[5][6]

See also[edit]


  1. ^ Kanani, Rahim (2011-04-20). "The Nike Foundation on Unleashing the 'Girl Effect'". Huffington Post. Retrieved 2018-02-17.
  2. ^ "People". Girl Effect. Retrieved 2017-03-31.
  3. ^ "Life Ball: Crystal of Hope 2013 donated by Swarovski for "The Girl Effect"". Retrieved 2013-06-11.
  4. ^ "TEGA receives honorable mention in Fast Company's 2017 Innovation by Design Awards". Girl Effect. Retrieved 2019-08-06.
  5. ^ Carella, Anna. "So Now We Have to Save Ourselves and the World, too? A Critique of the Girl Effect". Aid Watch. Archived from the original on 2013-05-08.
  6. ^ Chant, Sylvia (200). "From 'Woman‐Blind'to 'Man‐Kind'Should Men Have More Space in Gender and Development?". IDS Bulletin.

External links[edit]