"Give It 2 U" is a song by American singer-songwriter Robin Thicke, featuring a guest appearance from American rapper Kendrick Lamar. The song was serviced to mainstream radio on August 27, 2013 as the third single from Thicke's sixth studio album Blurred Lines (2013). The song was written by Thicke and Lamar alongside will.i.am, and produced by Dr. Luke and Cirkut. It peaked at number 25 on the Billboard Hot 100 and 41 on the ARIA chart in Australia.
The video, directed by Diane Martel, premiered on August 23, 2013 on MTV, and was uploaded a day later to Thicke's official VEVO account on YouTube. The video is set on a football field and features a cameo by Thicke's son, Julian Fuego, as well as college dance teams from Albany State University and Alabama State University. Several dancers called "Luxury Girls" are shown dressed up like bottles of champagne, rolls of $100 bills and tins of caviar with others holding up Paper Mache models of lobsters, sushi and other luxurious foods. 2 Chainz enters the field leading a parade float labelled the "Ass Float" while Kendrick enters on a miniature car. The video ends with every girl dancing to the song with Robin Thicke.