|Industry||Internet, Media, Fashion|
|Founder||Samir Arora, Ernie Cicogna, Fernando Ruarte, Susan Kare, Vic Zauderer, Dianna Mullins, Raj Narayan, Rebecca Bogle Arora, Emmanuel Job|
|Headquarters||2000 Sierra Point Parkway Brisbane, California, U.S.|
|Products||Glam.com, Foodie.com, Ning.com, Tend.com, Brash.com|
Number of employees
Mode Media, Inc. (formerly Glam Media) is a privately held vertical media company with more than 6,000+ lifestyle websites & blogs. Mode Media's properties package brand advertising with professional digital content. Mode Media is best known for its women's style website Glam.com and food website Foodie.com. The company also operates vertical social networks and smart phone platforms. The company also owns Ning, which is a management tool for social network creators.
Mode Media was founded as Glam Media in 2003 by former Apple veteran and NetObjects CEO Samir Arora together with a group of Silicon Valley veterans. The company originally was founded as Project Y, Inc. as a media platform for all consumers & categories—with the vision that people will be the filters for content and products. The first 18th months, the company focused on building a social discovery platform to connect people based on their interests and passions for things they love in silicon valley and bringing the top luxury brands on as advertisers in New York. In late 2004, the company decided to focus on women as their first demographic and style as their first vertical category by recreating the look and feel of printed fashion magazines. The company launched Glam.com in September 2005 at Fashion Week in New York.
After the launch, Glam discovered that consumers were going to a large number of web sites and blogs instead of portals like Yahoo and AOL, and created the industry's first Blog Affiliates Network with 12 style bloggers. The growth of social media, discovery of content and the massive increase of the long-tail helped grow Glam Media from a small startup to a top media company. The company evolved its Blog sites model to a TV affiliates and Cable model by requiring the use of their technology platform, branding, editorial supervision, data-rights and premium marketing programs—separating itself from the portals and ad networks as a business model.
As the company grew, it diversified its focus from exclusively targeting a female audience. The company now owns and operates Glam.com (Women Style, Fashion, Beauty), Home, Family Entertainment, Brash.com (Men's Lifestyle), Bliss.com (Health & Wellness), Tend.com (Parenting), Foodie.com (Food Recipes and Restaurants) and Glam Hispanic verticals. Glam Media has built a proprietary ad platform Adapt for super premium brand advertising that is used by more than 4,000 sites worldwide.
In June, 2007, Glam Media became the #1 women's web property in the US as reported by comScore. In September, 2007, Glam Media launched its first discovery product "Glam Curator" and started to popularize the term "curation" as a new way of filtering content in the social web.  In March 2009, the company offered a beta version of a new service for Twitter users, called Tinker. "The service tracks specific topics on both Twitter and Facebook, and allows these 'event' streams to be republished as standalone widgets on blogs and other sites across the Web. Within Glam's network of publishers and blogs, ads can be linked to the embedded streams of the events.
In May, 2013, Mary Meeker's Internet Industry Trends listed Glam as one of the Top 10 Internet Properties by Global Monthly Reach—"Glam Media Is Huge! Bigger than Wikipedia or Apple. The only Internet properties with more US users are Google, Microsoft, Facebook, and Yahoo." 
In 2014, Glam Media was renamed Mode Media.
In February 2008, it was reported that, including convertible securities, the post-money valuation of the company was roughly $500 million. Later that year amidst the macroeconomic crisis, Glam reported that it had achieved record revenues in the Fourth Quarter of 2008. However, the variable share of wages was enlarged, affecting both management and staff. However, there were also reports of Glam cutting 7% of its workforce and delaying payments to publishing partners because of the purportedly slow collection of payments from advertisers.
In August, 2013, it was reported that Glam Media raised an additional $25 Million in funding. 
Glam Media started acquisitions in Europe and Asia in the year 2008. In June 2008, Glam acquired London-based digital-marketing company Monetise Ltd. By mid-June 2008, Glam reportedly already had 10 million unique visitors in the United Kingdom each month.
In July 2008, Glam and Burda Cross Media, a subsidiary of Hubert Burda Media, announced German joint venture Glam Media GmbH. By November 2009, Glam reached 8.7 million visitors in Germany and, after Facebook, was the second-fastest growing website in this country from January to November 2009.
A Japanese subsidiary was launched in August 2008.
Classification and Categories
Initially, business observers asked whether Glam Media can be counted in the same category as some of its competitors like Yahoo and AOL because Glam is an "amalgam of blogs and publishers on a platform." Referencing the slowness in growth of big content sites and portals such as AOL, New York Times blogger Saul Hansell called Glam a "fashion oriented vertical blog network". BuzzMachine blogger Jeff Jarvis sees Glam as both a content and an ad media company and adds "in the end Glam is really a platform".
Glam Media's CEO describes the company as an example of a distributed media company, as opposed to a web portal or ad network and similar to a cable or TV business. Along with its own programming, a distributed online media site curates and aggregates content from several sites.
In April 2013, Glam Media launched its first content social network Foodie.com built on Ning platform and the Top 100 Restaurants Guides. Moving further into a discovery and distribution media products, Glam launched Foodie iPad and iPhone apps with multiple editions of recipes to wide acclaim.
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