Mode Media

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Mode Media
Privately held
Industry Internet, Media, Fashion
Founded 2003
Founder Samir Arora, Ernie Cicogna, Fernando Ruarte, Susan Kare, Vic Zauderer, Dianna Mullins, Raj Narayan, Rebecca Bogle Arora, Emmanuel Job
Headquarters 2000 Sierra Point Parkway Brisbane, California, U.S.
Number of employees
469 (2012)
Website Glam Media

Mode Media, Inc. (formerly Glam Media) is a privately held vertical media company with more than 6,000+[1] lifestyle websites & blogs. Mode Media's properties package brand advertising with professional digital content. Mode Media is best known for its women's style website and food website The company also operates vertical social networks and smart phone platforms. The company also owns Ning, which is a management tool for social network creators.

In October 2012 Glam Media reached #7 in the Top 100 Web properties as measured by comScore with 110 million visitors in the United States and 296 million unique visitors worldwide.[2] [3][4][5]


Former Glam Media logo

Mode Media was founded as Glam Media in 2003 by former Apple veteran and NetObjects CEO Samir Arora together with a group of Silicon Valley veterans.[6] The company originally was founded as Project Y, Inc. as a media platform for all consumers & categories—with the vision that people will be the filters for content and products. The first 18th months, the company focused on building a social discovery platform to connect people based on their interests and passions for things they love in silicon valley and bringing the top luxury brands on as advertisers in New York. In late 2004, the company decided to focus on women as their first demographic and style as their first vertical category by recreating the look and feel of printed fashion magazines. The company launched in September 2005 at Fashion Week in New York.[7][8]

After the launch, Glam discovered that consumers were going to a large number of web sites and blogs instead of portals like Yahoo and AOL, and created the industry's first Blog Affiliates Network with 12 style bloggers. The growth of social media, discovery of content and the massive increase of the long-tail helped grow Glam Media from a small startup to a top media company. The company evolved its Blog sites model to a TV affiliates and Cable model by requiring the use of their technology platform, branding, editorial supervision, data-rights and premium marketing programs—separating itself from the portals and ad networks as a business model.

As the company grew, it diversified its focus from exclusively targeting a female audience. The company now owns and operates (Women Style, Fashion, Beauty), Home, Family Entertainment, (Men's Lifestyle), (Health & Wellness), (Parenting), (Food Recipes and Restaurants) and Glam Hispanic verticals. Glam Media has built a proprietary ad platform Adapt for super premium brand advertising that is used by more than 4,000 sites worldwide.

In June, 2007, Glam Media became the #1 women's web property in the US as reported by comScore.[9] In September, 2007, Glam Media launched its first discovery product "Glam Curator" and started to popularize the term "curation" as a new way of filtering content in the social web. [10] In March 2009, the company offered a beta version of a new service for Twitter users, called Tinker. "The service tracks specific topics on both Twitter and Facebook, and allows these 'event' streams to be republished as standalone widgets on blogs and other sites across the Web.[11][12] Within Glam's network of publishers and blogs, ads can be linked to the embedded streams of the events.[13]

In September 2011, Glam acquired the Ning, a website that allows users to create customized social networks.[14][15]

In May, 2013, Mary Meeker's Internet Industry Trends listed Glam as one of the Top 10 Internet Properties by Global Monthly Reach—"Glam Media Is Huge! Bigger than Wikipedia or Apple. The only Internet properties with more US users are Google, Microsoft, Facebook, and Yahoo." [2]

In 2014, Glam Media was renamed Mode Media.[16]


Initial financing was provided by founder Samir Arora's Information Capital LLC. By the year 2010, the company had raised a net total of approximately $130 million in cash.[17]

Subsequent rounds of financing have brought in over $170 million in additional funding.[8][18] This financing has allowed the company to pursue expansion efforts in Germany and Japan.[19]

In February 2008, it was reported that, including convertible securities, the post-money valuation of the company was roughly $500 million.[20] Later that year amidst the macroeconomic crisis, Glam reported that it had achieved record revenues in the Fourth Quarter of 2008.[21][22] However, the variable share of wages was enlarged, affecting both management and staff.[23] However, there were also reports of Glam cutting 7% of its workforce and delaying payments to publishing partners because of the purportedly slow collection of payments from advertisers.[24][25]

In August, 2013, it was reported that Glam Media raised an additional $25 Million in funding. [26]

International expansion[edit]

Glam Media started acquisitions in Europe and Asia in the year 2008.[27] In June 2008, Glam acquired London-based digital-marketing company Monetise Ltd.[22] By mid-June 2008, Glam reportedly already had 10 million unique visitors in the United Kingdom each month.[28]

In July 2008, Glam and Burda Cross Media, a subsidiary of Hubert Burda Media, announced German joint venture Glam Media GmbH.[29][30][31] By November 2009, Glam reached 8.7 million visitors in Germany and, after Facebook, was the second fastest-growing website in this country from January to November 2009.[32]

A Japanese subsidiary was launched in August 2008.[33]

In March 2011, Glam Media expand its international presence with the launch of Glam Media South Korea, the company's sixth international subsidiary.[34]

Classification and Categories[edit] on October 26, 2007

Initially, business observers asked whether Glam Media can be counted in the same category as some of its competitors like Yahoo and AOL because Glam is an "amalgam of blogs and publishers on a platform."[35] Referencing the slowness in growth of big content sites and portals such as AOL, New York Times blogger Saul Hansell called Glam a "fashion oriented vertical blog network".[3] BuzzMachine blogger Jeff Jarvis sees Glam as both a content and an ad media company and adds "in the end Glam is really a platform".[4][5]

Glam Media's CEO describes the company as an example of a distributed media company,[35] as opposed to a web portal or ad network and similar to a cable or TV business. Along with its own programming, a distributed online media site curates and aggregates content from several sites.

In April 2013, Glam Media launched its first content social network built on Ning platform and the Top 100 Restaurants Guides. Moving further into a discovery and distribution media products, Glam launched Foodie iPad and iPhone apps with multiple editions of recipes to wide acclaim.[36]


  1. ^ Media, Glam. "Content Creators". Creators. San Francisco: Glam Media. Retrieved November 2012. 
  2. ^ a b "Internet Industry Trends". Mary Meeker. The Atlantic. Retrieved May 2013. 
  3. ^ a b Saul Hansell (September 20, 2007). "Why Portals Are So Over at AOL". The New York Times. Retrieved October 17, 2007. 
  4. ^ a b Jeff Jarvis. "Glam: The success of the network". Retrieved November 18, 2007. 
  5. ^ a b Jeff Jarvis. "DLD: The network model". Retrieved February 19, 2008. 
  6. ^ "Glam Media. About Glam. Our Story. Management.". Glam Media. Glam Media. Retrieved January 26, 2009. 
  7. ^ Miller, Claire Cain (September 17, 2007). "Pretty in Pink". ( LLC). Retrieved November 2, 2007. 
  8. ^ a b "Glam Media. About Glam. Our Story.". Glam Media. Glam Media. Retrieved October 24, 2007. 
  9. ^ Marshall, Matt. "Glam surges to No. 1 women's property, overtakes iVillage". VentureBeat. Retrieved 2 May 2014. 
  10. ^ Marshall, Matt. "Glam, the Web's fastest growing network, unveils Digg-like feature". Venturebeat. Retrieved 2 May 2014. 
  11. ^ Schonfeld, Erick (March 31, 2009). "Tinker Goes Live And Offers Micro-Payments To Micro-Bloggers". TechCrunch. TechCrunch. Retrieved April 9, 2009. 
  12. ^ Rao, Leena (June 17, 2009). "Tinker Becomes A More Powerful Twitter Trends Discovery Engine". TechCrunch. TechCrunch. Retrieved June 21, 2009. 
  13. ^ Kincaid, Jason (March 30, 2009). "Tinker Gives Twitter Its Long Awaited Events Firehose". TechCrunch. TechCrunch. Retrieved April 9, 2009. 
  14. ^
  15. ^ Parr, Ben. "Glam Media Acquires Ning". Mashable. Retrieved 2 May 2014. 
  16. ^ Castillo, Michelle. "Glam Media Rebrands as Mode Media and Takes On Netflix". AdWeek. Retrieved 2014-07-14. 
  17. ^ Ali, Rafat (February 2, 2010). "Glam Raises $50 Million Mezzanine Round at $750 Million Valuation". paidContent. paidContent. Retrieved February 2, 2010. 
  18. ^ Mike Shields. "Glam Strikes Deal With Google". 2007 Nielsen Business Media. Archived from the original on October 18, 2007. Retrieved November 2, 2007. 
  19. ^ Fell, Jason (April 6, 2009). "Glam Gets $10M in Private Financing". FOLIO. Red 7 Media, LLC. Retrieved April 9, 2009. 
  20. ^ Matt Marshall. "Woman’s network Glam raises $84.6 million at half a billion valuation, Adconion raises $80M". VentureBeat. Retrieved February 25, 2008. 
  21. ^ Keane, Meghan (December 19, 2008). "Glam Media Sees Record Growth in Q4; Cuts Salaries to Avoid Layoffs". Epicenter from (CondéNet, Inc.). Retrieved January 15, 2009. 
  22. ^ a b Steel, Emily (January 29, 2009). "Glam Media Buys Ad-Technology Firm". The Wall Street Journal (Dow Jones & Company). Retrieved February 2, 2008. 
  23. ^ Marshall, Matt. "Glam Media Sees Record Growth in Q4; Cuts Salaries to Avoid Layoffs". Venture Beat. Matt Marshall. Retrieved January 25, 2009. 
  24. ^ Kaplan, David (January 3, 2008). "Glam Media Readies Male Version; Tries 7 Percent Solution, Cutting Workforce By 14 Jobs". (The Washington Post Company). Retrieved September 26, 2008. 
  25. ^ Keane, Meghan (November 5, 2008). "Glam Media Slows Payments Due to Economy". Epicenter from (CondéNet, Inc.). Retrieved November 23, 2008. 
  26. ^ "Glam Media Raises Another $25M As It Prepares To Go Public". 
  27. ^ Paperlein, Juliane (July 14, 2008). "Glam expandiert kräftig und plant Männerableger". Deutscher Fachverlag GmbH. Retrieved July 20, 2008. 
  28. ^ Kiss, Jemima (June 18, 2008). "Leading US women's website Glam Media targets UK". (London: Guardian News and Media Limited). Retrieved June 28, 2008. 
  29. ^ Kunkel, Nico (July 11, 2008). "Glam Media baggert deutsche Mädels an". kress Der Mediendienst. Haymarket Media GmbH. Retrieved July 20, 2008. 
  30. ^ "US-Frauenportal startet in Deutschland". FOCUS Online. TOMORROW FOCUS Portal GmbH. July 17, 2008. Retrieved July 20, 2008. 
  31. ^ "Glam Goes Live in Germany with Burda Liaison, Codex Asset Buy". MarketingVOX. Watershed Publishing, LLC. July 17, 2008. Retrieved July 20, 2008. 
  32. ^ Schmidt, Holger (December 28, 2009). "Die Schrittmacher im Internet". Frankfurter Allgemeine Zeitung F.A.Z. Electronic Media GmbH. Retrieved December 30, 2009. 
  33. ^ "Glam Media Appoints Yukihiro Yamamura as CEO of Glam Japan". Glam Media. Glam Media. August 19, 2008. Retrieved February 4, 2014. 
  34. ^ "Glam Media Furthers International Presence With South Korean Vertical". TechCrunch, AOL. TechCrunch. March 27, 2011. Retrieved March 27, 2011. 
  35. ^ a b La Monica, PAUL R. (August 18, 2007). "The Glam-orous Life". Cable News Network. A Time Warner Company. Archived from the original on 1998-12-12. Retrieved October 17, 2007. 
  36. ^ "Glam reheats with new features & prepares to take on the print world /". 

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