Glamorama (Macy's)

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Glamorama is an annual fashion event taking place in Minneapolis, Chicago, Los Angeles and San Francisco, featuring top American and international fashion designers and celebrities. The fashion show has been sponsored by Dayton-Hudson Corporation, Target Corporation, The May Department Stores Company and Macy's, Inc. during its history.

Glamorama debuted under Dayton's as A Cause for Applause in Minneapolis in 1992 and became known as Fash Bash in 1995. The Dayton's stores were renamed Marshall Field's in 2001 and sold to the May Company in 2004. The show was renamed Glamorama in 2003. In 2005, the May Company was acquired by Federated Department Stores which rebranded the Marshall Field's stores as Macy's in 2006.

Past performers have included Robin Thicke, Cyndi Lauper, MC Hammer, Queen Latifah, Ellen DeGeneres, Brooke Shields, Ryan Seacrest, Cee-lo Green, Big & Rich, Beyoncé Knowles, Kelly Rowland, B-52’s, Wayne Newton, Pussycat Dolls, Ne-Yo, Macy Gray, Bruno Mars, Sheryl Crow, and Jason Derulo.

In its 20 plus years, Glamorama has contributed nearly $5 million to Children’s Cancer Research Fund. The show uses 42 computers, 350 lighting fixtures, 12 projectors and 60,000 watts of sound. Eighty LED panels comprising more than 725,000 pixels and totaling nearly 500 square feet make up the LED wall that serves as the backdrop for the show. Although only a one-hour show, Glamorama takes more than a year to plan.

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