Glassbox Television

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Glassbox Television Inc.
Subsidiary
Industry Media
Fate Merged with Blue Ant Media
Founded 2005
Defunct 2012
Headquarters Mississauga, Ontario
Key people
Jeffrey Elliott, Founder
Raja Khanna, CEO
Products Broadcasting, Television Production
Parent Blue Ant Media

Glassbox Television was an independent Canadian broadcasting and media company specializing in the operation of multi-platform broadcast and video-on-demand (VOD) channels, content production, and digital publishing.[1]

The company was formed in 2005 with the launch of its first television channel, BiteTV and is headquartered in Mississauga, Ontario, Canada. It is majority owned by Blue Ant Media with the remaining shares owned by various investors.[2]

Assets[edit]

  • Aux — a music channel and website dedicated to new and emerging artists.
  • BiteTV — a comedy-focused channel and website.
  • Travel + Escape — channel focused on travel and adventure programming.

K: − an action discovery channel.

Glassbox also owned a production division creating television content and a digital publishing division that operates various digital properties including blogs, broadband portals, mobile sites, among others as well as representing various Canadian and international online advertising brands in Canada.

Sale to Blue Ant Media[edit]

On April 11, 2011, it was announced that Blue Ant Media, an upstart media company headed by former Alliance Atlantis executive Michael MacMillan, would acquire a controlling interest in Glassbox Television. Blue Ant Media initially acquired a 29.9% stake in the company, with the option to expand their stake up to 75% which would give the company controlling interest.[3][4] The additional equity giving Blue Ant Media controlling interest would require Canadian Radio-television and Telecommunications Commission (CRTC) approval, which was approved on September 14, 2011.[5] The company would later be purchased outright by Blue Ant Media in the summer of 2012.[6] As of 2013, the company no longer exists, its 3 channels are now part of Blue Ant Media.

References[edit]