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Global Fashion Group

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Global Fashion Group S.A.
Company typePublic (Société Anonyme)
IndustryE-commerce, fashion, retail
Nidderaanwen, Luxembourg (legal domicile)
Singapore (operational headquarters)
Key people
Cynthia Gordon (Chair)
Christoph Barchewitz (CEO)
ProductsClothing, shoes, accessories, beauty
Revenue€1.36 Billion (2020)
OwnersKinnevik AB (Lead)[3]
Rocket Internet SE[4]
Access Industries
Summit Partners
Ontario Teachers' Pension Plan
Tengelmann Group
MembersDafiti, THE ICONIC, Zalora
Number of employees

Global Fashion Group (GFG) is an international online fashion and lifestyle retailer headquartered in Luxembourg. The company was founded in 2011 as a joint venture between Rocket Internet and Kinnevik. It serves as an umbrella organization for multiple regional e-commerce platforms specializing in fashion, including Zalora in Southeast Asia, Dafiti in Latin America, and THE ICONIC in Australia and New Zealand.

GFG aims to bring fashion to emerging markets, leveraging an assortment of global and local brands and designers. It operates in over 20 countries and has become a significant player in the online fashion industry.

GFG is led by CEO Christoph Barchewitz.


Global Fashion Group (GFG) was established in 2014 through a consolidation of fashion e-commerce regional companies backed by Kinnevik and Rocket Internet. Its regional companies Dafiti, lamoda, THE ICONIC, ZALORA and Jabong (later sold) were founded in 2011 and 2012.[6][7]

In 2011 and 2012, the GFG regional companies began operations with a business model of selling inventory to customers from its own warehouses.

From 2013, the GFG regional companies started creating their own private-label brands, such as Lost Ink and ZALORA (formerly Ezra).[8]

In April 2015, Romain Voog was appointed chief executive officer of GFG.[9] He retained the role for approximately 3 years.

In 2016, GFG rolled out its Marketplace platform across key markets to complement its traditional inventory-led model.[10]

In April 2017, GFG appointed Cynthia Gordon, a board member of Kinnevik, as the new Chair of GFG Board of Directors.[11]

In February 2018, Patrick Schmidt and Christoph Barchewitz were appointed co-chief executive officers, succeeding Romain Voog.[12]

As of July 2019, it is now listed on the Frankfurt Stock Exchange (ticker symbol: GFG).[13]

Geographical operations and presence[edit]

GFG is registered in Luxembourg, and headquartered in Singapore and London, UK. Through its four regional companies, GFG currently operates across 24 markets with a total population of more than 1 billion, serving a fashion market estimated to be worth over €350 billion.

Since their launch in 2011 and 2012, the five GFG regional companies have developed online fashion platforms in their respective markets.[7]

The Group operates more than 10 warehouses across the world, including THE ICONIC's new 19,000sqm "fulfilment centre" in Australia[14] and ZALORA’S new Regional e-Fulfilment Hub in Malaysia.[15][16]

As of 31 December 2018, GFG has more than 11 million active customers and over 10,000 employees.[17][11]

International brands[edit]

In April 2017, ZALORA established a partnership with Abercrombie & Fitch. This partnership will provide Abercrombie & Fitch access to more than 600 million of ZALORA's online customers.[18]

Private labels[edit]

From 2013, the GFG regional companies started creating their own private label brands, with in-house design teams and collaboration with local designers.[19] GFG private label brands include Lost Ink, ZALORA (formerly EZRA), ZALIA, 24:01 and Something Borrowed.

Business figures[edit]

In April 2018, GFG reported net revenue of over €1 billion in 2017 (excluding Jabong and Namshi), with sales up 19.9% from 2016.

Still on its path to profitability, GFG improved its adjusted EBITDA margin from (12.5)% in 2016 to (8.9%) in 2017. It credits this improvement with investments and efficiency gains in marketing and fulfilment.[20] Namshi was the first GFG regional company to achieve full-year profitability in 2016 with an adjusted EBITDA of €2.5 million.[20]

GFG ended 2017 with €257.3 million in cash on a pro-forma basis.[20]

Year Net Revenue (EURm) Revenue growth (%, FX neutral basis) Adjusted EBITDA margin Cash position (EURm)
2014[10] 627.5 Undisclosed (38.0)% 223.8
2015[11][10] 808.0 48.2% (26.9)% 76.7
2016[11] 1023.1 (excl. Jabong) 26.4% (12.5)% 255.0
2017 1095.0 (excl. Jabong & Namshi) 19.9% (8.9%) 257.3
2018 1155.9 18.7% (4.3%) 178 end of Q1 2019

Fundraising and M&A[edit]


In 2015, GFG raised €150 million from existing investors Kinnevik and Rocket Internet in an internal financing round.[21][22]

GFG secured additional funding of €330 million from existing shareholders led by Kinnevik and Rocket Internet during H1 2016. The funding round resulted in a cash balance of €342.6 million at the end of H1 2016.[10]


In 2015, GFG acquired sports and outdoor activities e-commerce company Kanui, and kids/ baby-focused online retailer Tricae. Both deals are undisclosed and the two Brazil-based businesses have been integrated into Dafiti.[21]

Strategic partnerships[edit]

In February 2017, GFG announced a strategic partnership with one of the Philippines’ oldest and largest conglomerates, the Ayala Group. Ayala invested to take a 49% ownership in ZALORA Philippines.[11][23]


In March 2016, GFG's South American business Dafiti sold its operations in Mexico.[24]

In April 2016, GFG's Southeast Asian business ZALORA sold its operations in Thailand and Vietnam to retailer Central Group for an undisclosed amount.[10]

In August 2016, GFG sold its Indian business Jabong to Flipkart for US$70 million in cash.[10]

On December 13, 2022, GFG successfully completed the sale of Lamoda's business in Russia, Kazakhstan and Belarus to Yakov Panchenko, owner of the Stockmann department store chain.[25]


  1. ^ Lunden, Ingrid (4 September 2014). "Rocket Internet Consolidates 5 Emerging Market Fashion Brands Into One: $3.5B GFG". Techcrunch. Retrieved 24 August 2017.
  2. ^ "Kinnevik and Rocket Internet to create global fashion e-commerce group". Kinnevik. Archived from the original on 9 April 2017. Retrieved 24 August 2017.
  3. ^ "Our Investments, Global Fashion Group". Kinnevik. Retrieved 24 August 2017.
  4. ^ Russell, Jon (22 July 2016). "Rocket Internet's GFG closes $365M down round as external investors shy away". Techcrunch. Retrieved 24 August 2017.
  5. ^ "GFG Digital & Ecommerce". Verlinvest. Retrieved 24 August 2017.
  6. ^ Lunden, Ingrid (4 September 2014). "Rocket Internet Consolidates 5 Emerging Market Fashion Brands Into One: $3.5B GFG | TechCrunch". Retrieved 2017-08-21.
  7. ^ a b "Kinnevik | Kinnevik and Rocket Internet to create global fashion e-commerce group". www.kinnevik.com. Archived from the original on 2017-04-09. Retrieved 2017-08-21.
  8. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2017-08-21.
  9. ^ "Global Fashion Group hires ex-Amazon.com exec as CEO". Reuters. April 8, 2015. Retrieved August 22, 2017.
  10. ^ a b c d e f "Archived copy" (PDF). Archived from the original (PDF) on 2017-08-21. Retrieved 2017-08-21.{{cite web}}: CS1 maint: archived copy as title (link)
  11. ^ a b c d e "Archived copy" (PDF). Archived from the original (PDF) on 2017-08-29. Retrieved 2017-08-21.{{cite web}}: CS1 maint: archived copy as title (link)
  12. ^ "GFG CEO Announcement" (PDF). Archived from the original (PDF) on 2018-01-31. Retrieved 2018-01-30.
  13. ^ Fish, 3 July 2019By Isabella (3 July 2019). "Global Fashion Group lists on Frankfurt Stock Exchange". Drapers. Retrieved 2019-07-05.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. ^ "The Iconic has moved to a new 19,000sqm fulfilment centre - Internet Retailing". Internet Retailing. 2017-04-18. Retrieved 2017-08-21.
  15. ^ "Zalora invests US$4.2mil on regional e-fulfilment hub in Malaysia". Digital News Asia. 2017-03-10. Retrieved 2017-08-21.
  16. ^ "A Rare Peek Inside the Zalora Warehouse | Preview.ph". Preview.ph. Retrieved 2017-08-21.
  17. ^ "Global Fashion Group - WE ARE BRINGING FASHION ONLINE – WORLDWIDE". global-fashion-group.com. Retrieved 2017-08-21.
  18. ^ "[4.11] Ecommerce News You Should Know: Zalora to Stock Abercrombie & Fitch in Asia". ecommerceIQ - Ecommerce in Southeast Asia, Reports, Data, Insights. 2017-04-11. Archived from the original on 2017-08-21. Retrieved 2017-08-21.
  19. ^ "Zalora supports Asian designers". Manila Standard. Archived from the original on 2017-08-21. Retrieved 2017-08-21.
  20. ^ a b c "Global Fashion Group posts improved 2016 revenue but still making losses". Tech.eu. Retrieved 2017-08-21.
  21. ^ a b Russell, Jon (July 2015). "Rocket Internet And Kinnevik Add $167M More To GFG, Roll In 2 Brazilian Fashion Portals | TechCrunch". Retrieved 2017-08-21.
  22. ^ "Zalora's owner raises €150m from existing investors AB Kinnevik, Rocket Internet - DealStreetAsia". www.dealstreetasia.com. Retrieved 2017-08-21.
  23. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2017-08-21. Retrieved 2017-08-21.{{cite web}}: CS1 maint: archived copy as title (link)
  24. ^ Antúnez, Marco. "Inversionistas mexicanos adquieren Dafiti México | ebusinesshoy". ebusinesshoy.com. Archived from the original on 2017-08-21. Retrieved 2017-08-21.
  25. ^ "Global Fashion Group completes sale of Lamoda business in Russia". tass.com. 2022-12-13.