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Global Language Monitor

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Global Language Monitor
Company typeMedia Analytics
IndustryHigh Technology
Founded1999 (1999)
FounderPaul JJ Payack [2]
Headquarters: Austin, Texas
ProductsOlympics and World Cup Brand and Ambush Marketing Analyses, annual Top Fashion Capitals, TrendTopper MediaBuzz College Guide, Annual Top Word of the Year (#WOTY) for International and Global English), Top Business Buzzwords, Top Political Buzzwords, Top Politically(in)Correct Words

The Global Language Monitor (GLM) is a company based in Austin, Texas, that analyzes trends in the English language.


Founded in Silicon Valley in 2003 by Paul J.J. Payack, the GLM describes its role as "a media analytics company that documents, analyzes and tracks cultural trends in language the world over, with a particular emphasis upon International and Global English". In April 2008, GLM moved its headquarters from San Diego to Austin.[1]

In July 2020, GLM announced that the word covid was the Top Word of 2020 for English.[2]


  1. ^ [1] / Finally, California sends a business we can support
  2. ^ Monitor, Global Language. "Global Language Monitor Announces That 'Covid' is the Top Word of 2020". www.prnewswire.com (Press release). Retrieved 2023-02-24.