Globe Telecom

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Globe Telecom, Inc.
Public company (PSE: GLO)
Industry Communications services
Founded Manila, Philippines (1935)
Headquarters The Globe Tower
32nd Street corner 7th Avenue, Bonifacio Global City, Metro Manila, Philippines
Key people
Jaime Augusto Zobel de Ayala II, Chairman
Ernest Cu, President and CEO
Products Cellular Telephony
Fixed-line Telephony
Broadband Services
Revenue PHP 90.5 billion (Increase9%) in 2013 [1]
PHP 11.6 billion (Increase13%) in 2013 [1]
Owner SingTel (47.3%)
Ayala Corporation (30.4%)
Public Stock (22.3%)
Number of employees
8,125 Employees (2013)
Subsidiaries Innove Communications
and others
Slogan Creating a Wonderful World

Globe Telecom commonly shortened as Globe, is a major provider of telecommunications services in the Philippines. The company operates one of the largest and most technologically advanced mobile, fixed line, and broadband networks in the country, and maintains a large distributor and over-the-air reload network of retailers, distributors, suppliers, and business partners nationwide.

As of December 2013, Globe Telecom has a total of 14,952 base stations and 9,012 cell sites nationwide to support its 2G, 3G, 4G HSPA+, LTE[2] and WiMAX services.

As of the end of June 2014, total prepaid customers stood at 40.6 million while postpaid customers stood at 2.1 million.


In 1928, Congress passed Act No. 3495 granting the Robert Dollar Company, a corporation organized and existing under the laws of the State of California, a franchise to operate wireless long-distance message services in the Philippines. The Robert Dollar Company subsequently incorporated in the Philippines as Globe Wireless Limited and in 1934, Congress passed Act No. 4150 transferring the franchise and privileges of the Robert Dollar Company to Globe Wireless Limited.

Globe Wireless Limited was subsequently renamed Globe Mackay Cable and Radio Corporation. Congress, through Republic Act 4630 enacted in 1965, further expanded its franchise to allow it to operate international communications systems. Globe Mackay Cable and Radio Corporation was closed in the Philippines by Martial law. Shortly before the expiration of its franchise, the Batasan Pambansa in 1980 enacted Batas Pambansa 95 granting Globe Mackay Cable and Radio Corporation a new franchise.

Globe Telecom Logo (1991-2007)
Globe Telecom Logo (2007-2013)

In 1991, Globe Mackay was subsequently merged with Clavecilla Radio Corporation. Globe Mackay, as the surviving company was renamed GMCR, Inc. and on March 19, 1992, the Philippine Congress passed Republic Act 7229 approving the merger and the transfer of the franchise of Clavecilla Radio Corporation to the surviving company to be renamed GMCR, Inc. Seven years later, on August 20, 1998, the Securities and Exchange Commission (SEC) approved the change of name of GMCR, Inc. to Globe Telecom, Inc. (Globe).

In 2013 Globe Telecom opened its new corporate headquarters in Bonifacio Global City (BGC) (formerly located In Pioneer Highlands In Mandaluyong) on August 6, 2013. To mark its arrival in BGC, a part of the commercial hub (known as Bonificio High Street) was turned into an amusement park from August 2–4, 2013.[3]

In 2014, Globe was the target of a Hacktivism group targeting their advertising websites with their reason being Globe's supposed poor service.[4] On November 7, 2014, Globe Telecom has entered a multi-year partnership with the National Basketball Association (NBA), the pre-eminent men's professional basketball league in North America, and is widely considered to be the premier men's professional basketball league in the world. The NBA and Globe will create exciting NBA-related promotions and premiums and jointly develop new and unique product offerings for the telco's over 45 million mobile and broadband customers. These will include the introduction of NBA League Pass offers including day passes, which will be exclusive to Globe subscribers. Globe will also showcase additional NBA video content through its new PisoMall video platform, enabling Filipino fans to interact with the NBA in new and exciting ways. PisoMall is available exclusively for all Globe and TM customers, and has been optimized for both feature phones and smartphones alike.[5]


On June 15, 1990, Isla Communications Co., Inc. (Islacom) was incorporated. Through Republic Act 7372, Islacom was authorized to develop a full-service telecommunications network in the country. In 1994, Islacom launched the country's first digital mobile communication service using GSM technology.

On February 22, 2000, Globe, Islacom and its principal shareholders Ayala Corporation, Singapore Telecom, Asiacom Philippines and Deutsche Telekom entered into a general agreement for a combination of their business and operations. On June 27, 2001, Globe completed the share swap transaction with Islacom, which effectively made Islacom a 100%-owned subsidiary of Globe. Globe announced the operational integration of Globe and Islacom's wireless networks. A key element of the integration involves the migration of existing wireless subscribers of Islacom to the Touch Mobile (TM) service.

On August 7, 2003, the National Telecommunications Commission (NTC) approved the legal transfer of Globe's wireline business, authorizations, properties, assets and obligations to Islacom. Also, the SEC approved the change in name of Islacom to Innove Communications, Inc. (Innove).

On March 30, 2007, then Globe Telecom president and CEO Gerardo C. Ablaza, Jr. (who served until 2009), announced that the company would be diversifying from its core business to take advantage of the booming broadband business. Ablaza said, the company would increase its investments in cable systems and wirelines to build its broadband Internet infrastructure. Industry analysts have viewed Globe Telecom's plan to invest in cable systems as a strategy to compete more aggressively with Philippine Long Distance Telephone Company (PLDT), which took advantage of its wireline infrastructure to diversify into broadband.


Cloudfone is a subsidiary of Globe Telecom. Cloudfone was launched on July 11, 2011.[citation needed]


As of 30 September 2013, Globe is owned by the following companies:[6]

  • SingTel: 47.3% (With common shares of 62,646,487)
  • Ayala Corporation: 30.4% (With common shares of 40,328,090)
  • Public Stock : 22.3% (With common shares of 29,593,507)
  • Asiacom: N/A (Member of Ayala Group)


Globe's main competitors in the fixed-line telephone market are PLDT and Digitel. Bayantel used to be one of its competitors prior to its acquisition by Globe.

In the mobile phone market, its main competitors are the Smart and Talk N Text brands of Smart Communications and Sun Cellular, a wholly owned subsidiary of PLDT.



Previously, Globe's endorsers included Sharon Cuneta-Pangilinan, Maricel Soriano, Vilma Santos-Recto and her son, Luis Manzano, Piolo Pascual, Michael V., KC Concepcion, Iya Villania, Gary Valenciano, Hero Angeles, Zaijian Jaranilla, Vice Ganda, Geoff Eigenmann, Xian Lim and Gerald Anderson. Their current endorsers are Sarah Geronimo, Kris Aquino and Andre Paras.


Year Slogan
1996-July 2001 It's all in your hands
August 2001-March 2002 All You'll Ever Need
March 2002-January 2006 Making Great Things Possible, Globe
January-April 2006 Sa Globe, Posible
April 2006-August 2007 Ang Lakas Mo Sa Globe
August 2007-September 2009 Sa Globe, Abot Mo Ang Mundo.
September 2009-October 2010 Globe. All You Can
2009-2010 Ang Worldwidest (for International Services campaigns)
October 2010-June 2012 Enjoy your Globe your way.
March 2011-November 2013 Go lang nang Go.
June 2012-November 2013 Empowering You Your Way.
January 2014–present Creating a Wonderful World


See also[edit]


  1. ^ a b Globe Press Room, Globe Telecom 2013 core net profit up 13%; revenues reach new record
  2. ^ "Globe Launches First 4G Network For Mobile In The Philippines". Wicked Sago. Retrieved 5 March 2013. 
  3. ^ "Globe to open new HQ in Bonifacio Global City". Retrieved 14 January 2014. 
  4. ^ Amojelar, Darwin (November 29, 2014). "Globe's marketing, promo websites hacked". InterAksyon. Retrieved 30 November 2014. 
  5. ^ "NBA and Globe Telecom announce groundbreaking, multiyear partnership in the Philippines" (Press release). Globe Telecom. Retrieved 7 November 2014. 
  6. ^
  7. ^
  8. ^

External links[edit]