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"GO! (Australian TV channel)" redirects here. It is not to be confused with other channels named GO!.
9Go! logo.png
Launched 9 August 2009
Network Nine Network
Owned by Nine Entertainment Co.
Picture format 576i (SDTV) 16:9
Audience share 3.8% nationally (2010 ratings season, [1])
Slogan Good to Go!
Country Australia
Language English
Broadcast area Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Regional QLD, Southern New South Wales, Regional Victoria, Tasmania, Northern New South Wales, Eastern South Australia, Southeast South Australia, Riverland South Australia, Riverina M.I.A. New South Wales
Formerly called GO! (2009–2015)
Replaced Nine Guide (2001–2008)
Sister channel(s) Nine
Website 9now.com.au
TCN Sydney (DVB-T) 1059 @ 8 (191.5 MHz)[2]
GTV Melbourne (DVB-T) 1074 @ 8 (191.5 MHz),
QTQ Brisbane/Sunshine Coast (DVB-T) 1030 @ 8 (191.5 MHz)
NWS Adelaide (DVB-T) 1106 @ 8 (191.5 MHz)
STW Perth/Mandurah (DVB-T) 1026 @ 8 (191.5 MHz)
Freeview Nine metro (virtual) 93/99
Freeview WIN/NBN/SCA regional (virtual) 88
Freeview Imparja regional (virtual) 93/99
Foxtel (virtual) 139
VAST Imparja (virtual) 93/99
VAST WIN (virtual) 88
Foxtel metro
Foxtel regional
Fetch TV (virtual) 099
Streaming media
9Now (from February 2016)

9Go! is an Australian free-to-air digital television multichannel, which was launched by the Nine Network on 9 August 2009.[3][4] It is a youthful channel that offers a mix of comedy, reality, general entertainment, movies, animation and drama aimed at people between the ages of 16 to 39, as well as kids.[5]



The general concept for GO! was revealed on 23 March 2009, with the Nine Network announcing their intention to start a standard definition variety-based multichannel, launched mid-way through 2009. The channel's name and branding was first revealed as GO!99 on 14 April 2009 by TV Tonight, a blog dedicated to Australian television.[6]

The channel's final name was confirmed by the Nine Network via A Current Affair as GO! on 15 July 2009,[7] as well as multi-coloured logo variations.[3][7]

The channel went to air at 1:00 pm on 5 August 2009, broadcasting a promo loop. GO! officially began broadcasting scheduled programming from 9 August 2009 at 6:30 pm with a 1-minute promo featuring the song "Go!" by Sydney based sound house group Noise International featuring vocals by Sharon Muscat.[8] It was then followed by an episode of Wipeout, the first programme to air on the new channel.[9] The Nine Network's regional affiliates, WIN Television and NBN Television, also launched GO! on 9 August 2009, on channel 88. Darwin received the channel in October 2010 (over a year after other capital cities started transmitting the multi channel). From December 2010, Nine Network affiliate Imparja Television commenced transmission of the GO! channel to viewers in remote areas of Central, Northern and Eastern Australia.[10] before expanding to Eastern South Australia on 11 November 2011 There have been reports that GO!'s technical launch had caused a significant number of digital TV receivers to no longer pick up Nine's digital channels. Nine have established a helpline for viewers experiencing problems or requiring assistance to tune in to the new channel.[11]

Les Sampson, Nine's Network Director of Multichannels, described GO! as a "work in progress". He states that in future the channel will expand its current programming blocks, introduce "stunt" programming such as series marathons, and produce and broadcast interstitials such as fashion updates, beach report updates, and bar and restaurant reviews between programmes starring new on-air talent.[12][13]

On 2 February 2014, GO! received a new logo and the on-air presentation graphics were updated by creative company DD8.

2015 rebrand[edit]

On 26 November 2015, the Nine Network introduced a network-wide rebrand of all of its digital channels with GO! being renamed 9Go!.[14] Additionally, 9Go! was moved to Channel 93, but currently remains available on channel 99.[15] On 16 December 2015, 9Go!'s on-air theme was changed for a continuous design across all of its channels. This included a new look for program listings, program advertisements and promos.


Original plans for GO! suggested it would consist of a mix of entertainment and lifestyle programming (this rule wasn't featured until the launch of future Female-oriented HD channel GEM in 2010).[16][17] However, this branding was replaced by a youth-orientated light-entertainment channel instead.[18] GO!'s programming is generally structured under nightly themed blocks,[19] which consists of comedy on Sunday, all new reality shows on Tuesday, sci-fi on Wednesday,[citation needed] female-skewed drama on Thursday (until the launch of GEM, when it was replaced by Movies themings instead), and movies on Friday.[19] Movies screen with "limited and brief commercial breaks".[13] The schedule is designed not to cannibalise viewers from the main Nine channel.[12]

It was announced in June 2009 that the Nine Network had signed a $500 million deal with Warner Bros. to continue its current output deal for another five years from 2011 to 2015.[20][21] The deal helped Nine retain existing content (including many television series and films), as well as providing new content for both its primary channel, GEM (launched in 2010) and Go!.[20][21] The network also has ongoing content deals with Columbia Pictures and Village Roadshow,[20][21] and has secured a new content partnership with MTV Networks.[22] Feature classic films broadcast on 9Go! are sourced from its studio-output deals, including DreamWorks, DreamWorks Animation with Paramount, Lions Gate, Metro-Goldwyn-Mayer, Paramount Pictures and Warner Bros..

Leading up to the ad break, GO! airs replays of Nine's Newsbreak that air on the main Nine channel and from GEM. All newsbreaks are broadcast across any state. During 2010–11, GO! aired Newsbursts. The NRL is shown on GO! in Melbourne, Adelaide, Perth and Tasmania on Friday nights when the cricket is scheduled on GEM.

Current programming[edit]

Upcoming programming[edit]

Former programming[edit]


NRL matches were shown on GO! on Friday Nights if the cricket was scheduled on GEM in Victoria, South Australia and Western Australia. GO! also broadcast the 2015 Liverpool FC tour matches against Brisbane Roar and Adelaide United. The NBL was broadcast on GO!, on Sunday if the cricket was scheduled on GEM.

Logo and identity history[edit]

When GO! was in development stages, the concept name was revealed as GO!99on 14 April 2009 with a black and white concept logo.[6] On 15 July 2009, news program A Current Affair confirmed the name as GO! along with a scheme of multi-coloured logos based on the original concept logo.[3][7] On 2 February 2014, the channel's branding was refreshed with a new, 3D glossy logo with muti-coloured gradient variants. Following the network-wide rebrand on 26 November 2015, the channel was renamed 9Go! with the famous "nine dots" from Nine's logo integrated into then-current logo.[14]

Identity history[edit]

  • 9 August 2009 – 2 February 2014: Good to GO! (accompanied in promotional trailers by "Go!'" by Noise International feat. Sharon Muscat)
  • 2010 – 2012: Let's GO! (accompanied in promotional trailers by "Hello'" by The Potbelleez)
  • 2 February 2014 – 26 November 2015: GO! For It!
  • 26 November 2015 – present: Good to Go!


  1. ^ Knox, David (29 November 2009). "Birth for a Nation". tvtonight.com.au. Retrieved 18 December 2009. 
  2. ^ http://www.freetv.com.au/media/Engineering/Australian_Digital_Terrestrial_Television_Broadcasting_Service_Information_Register_-_Issue_4_-_January_2011.pdf
  3. ^ a b c "Nine announces new TV channel". ninemsn. 15 July 2009. Retrieved 24 July 2009. 
  4. ^ Knox, David (24 July 2009). "Nine releases GO! schedule". tvtonight.com.au. Retrieved 24 July 2009. 
  5. ^ a b c d e f Knox, David (17 June 2015). "Multichannel Survey: GO! / GEM". TV Tonight. Retrieved 17 June 2015. 
  6. ^ a b Knox, David (14 April 2009). "GO!99 for entertainment?". tvtonight.com.au. Retrieved 29 September 2009. 
  7. ^ a b c Knox, David (15 July 2009). "Nine confirms GO!99". tvtonight.com.au. Retrieved 15 July 2009. 
  8. ^ "Exclusive: Channel GO! promo song". tvauscast.com. 3 November 2009. Archived from the original on 26 September 2010. Retrieved 24 November 2009. 
  9. ^ Knox, David (29 July 2009). "Go Adjusts Launch Time". tvtonight.com.au. Retrieved 10 August 2009. 
  10. ^ http://www.imparja.com/images/stories/switchons/imparja%5C%27s%20plans%20for%20digital%20broadcasting.pdf
  11. ^ Moses, Asher (7 August 2009). "Nine flicks the Go! switch and everything fades to black". Sydney Morning Herald. Retrieved 10 August 2009. 
  12. ^ a b Knox, David (5 August 2009). "Survivors ready? Go!". tvtonight.com.au. Retrieved 25 August 2009. 
  13. ^ a b Knox, David (5 September 2009). "October 4th: All systems Go!". tvtonight.com.au. Retrieved 5 September 2009. 
  14. ^ a b Knox, David (28 October 2015). "Nine Upfronts 2016: Nine goes HD, new lifestyle channel - and Daryl Somers returns". tvtonight.com.au. Retrieved 29 October 2015. 
  15. ^ Claire, Reilly (29 October 2015). "Nine Network to live stream all channels and revamp HD". cnet.com.au. Retrieved 1 November 2015. 
  16. ^ Sinclair, Lara (23 March 2009). "David Gyngell confirms plans for digital". The Australian. Archived from the original on 26 March 2009. Retrieved 30 June 2009. 
  17. ^ Knox, David (23 March 2009). "Nine to launch 'entertainment channel'". tvtonight.com.au. Retrieved 30 June 2009. 
  18. ^ Knox, David (20 June 2009). "Nine introduces youth channel: Go!". tvtonight.com.au. Retrieved 28 June 2009. 
  19. ^ a b Knox, David (23 July 2009). "More details ready to Go!". tvtonight.com.au. Retrieved 24 July 2009. 
  20. ^ a b c Knox, David (22 June 2009). "Warner deal helps build GO! for Nine". tvtonight.com.au. Retrieved 28 June 2009. 
  21. ^ a b c Guider, Elizabeth; Bulbeck, Pip (21 June 2009). "Nine, Warners renew pact". The Hollywood Reporter. Retrieved 28 June 2009. 
  22. ^ Knox, David (16 September 2009). "Curb, Wire & Weeds set to GO!". tvtonight.com.au. Retrieved 16 September 2009. 
  23. ^ "YO-KAI WATCH TO LAUNCH 5th DECEMBER IN AUSTRALIA AND NEW ZEALAND". Nintendo Australia. 2 October 2015. Retrieved 2 October 2015. 

External links[edit]