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Formerly called
Go!Animate (2007–2013)
Privately held company
Founded November 1, 2007; 10 years ago (2007-11-01)
Founder Alvin Hung
Headquarters San Mateo, California, United States
Key people
  • Alvin Hung
    (Founder & CEO)
  • Gary Lipkowitz
  • Nicolas Lassus
    (Product Manager)[1]
Services Video production
Website goanimate.com

GoAnimate (known as Go!Animate until 2013) is a cloud-based, animated video creation platform. It is designed to allow business people with no background in animation to quickly and easily create animated videos. These videos can be created in multiple styles, including 2D Animation, whiteboard animation[2] (a.k.a. videoscribing or scribing) and video infographics.


GoAnimate was founded in 2007 by Alvin Hung who only wanted to make an animation for his wife according to some users, and the first version of GoAnimate went live in mid 2008.[3]

In May 2009, DomoAnimate was launched. This program allowed users to create GoAnimations based on the Domo shorts. The site closed down on September 15, 2014, and later redirected to the GoAnimate for Schools website.

In early 2011, GoAnimate became a founding partner of YouTube Create – a suite of apps available to content creators within YouTube.[4][5]

A U.S. office in San Francisco opened in June 2011.

In late August 2011, GoAnimate for Schools was publicly launched. GoAnimate for Schools is a school-safe version of GoAnimate featuring dedicated privacy, security, content moderation and group management features.

In late 2011, a custom set of “Election 2012” characters became popular.[6][7][8]

On March 1, 2012 (2012-03-01), GoAnimate launched the Business Friendly Theme, the first of the four Business Themes on the site.

In April 2012, the first business-oriented subscription plans were publicly launched. These included 1080p download, logo removal & replacement, and new business-oriented visual themes. These plans led to increased popularity and exposure for GoAnimate.[9][10]

By July 2013, over ten million videos had been created using the GoAnimate platform.[11]

On September 16, 2013 (2013-09-16), GoAnimate changed its logo, being the removal of the exclamation mark. That same day, the site relaunched with a new user interface, plus the removal of GoBucks.

At the end of 2013, the “paper cutout” assets of explainer video pioneer Common Craft were integrated into GoAnimate as a new visual theme. [12]

In April 2014, multi-seat business subscription plans were launched, including full-featured administrative tools along with group collaboration and review. Around the same time, GoAnimate also released their next Business theme, that being Whiteboard Animation, and a publishing integration with elearning courseware authoring platform Lectora.[13]

By the end of 2014, GoAnimate’s library contained over 10,000 assets, including a new set of Supreme Court justices and settings.[14]

In 2015, the Taiwan office was opened,[15] making it GoAnimate’s third location (after Hong Kong and San Francisco).[16]

As of May 2015, GoAnimate announced future expansion plans included going public, but there had been no decision on the listing venue.[17]

In Summer 2015, social network features such as favorites, comments and messages were removed so that GoAnimate could focus more on businesses & marketing.

On October 19, 2015, it was announced that GoAnimate would migrate from Adobe Flash and go towards HTML5 animation, which can allow mobile device compatibility. The older, less technological-adaptable themes (or Non-Business Themes) such as Lil' Peepz, Comedy World, and Cartoon Classics, were retired as they were incompatible with HTML5.[18] GoAnimate for Schools however, retained Adobe Flash and the non-business themes until July 26, 2016.

On November 25, 2015, GoAnimate replaced their free plan with a trial plan that lasts 14 days. After the subscription expires, the ability to create or edit videos is locked until you buy a paid plan.[citation needed]

By the end of 2015, the company had over 50 employees.[19]


GoAnimate provides its users with a library containing tens of thousands of pre-animated assets, which can be controlled through a simple drag & drop interface. Asset types include characters, actions, templates, props, text boxes, music tracks and sound effects. Users can also upload their own assets, such as audio files, image files or video files.

There is also a drag & drop composition tool, which users can employ to create pans and zooms.

Spoken dialogue and narration can be recorded directly into the platform or imported as an audio file. Characters can automatically lip-sync dialogue that is assigned to them. Alternatively, audio can be set as voiceover narration. Users can download their finished videos as MP4 files, GIFs or video presentations. They can also export them directly to a variety of video hosting sites including YouTube, Wistia and Vidyard.

A version for schools is also available, called GoAnimate for Schools.


There exists a GoAnimate subculture known for its production of "grounded videos" where a character (most often Caillou) gets punished cruelly for misbehaving.[20]


  1. ^ "Nicolas Lassus | General Assembly". Retrieved 2016-12-28. 
  2. ^ "New Features: Introducing Whiteboard Animation On GoAnimate! (VIDEO TUTORIAL)". blog.goanimate.com. Retrieved 2016-05-26. 
  3. ^ "Alvin Hung: Founder & CEO, GoAnimate - San Francisco Business Times". San Francisco Business Times. Retrieved 2016-03-10. 
  4. ^ "YouTube Now Helps You Make Movies Without a Camera". TechCrunch. 
  5. ^ "YouTube Adds Animation Tools for Easier Content Creation". Mashable. 
  6. ^ "GoAnimate goes political: You can make and post your own election-season cartoons". Washington Post. 
  7. ^ "GoAnimate Unveils New Political Characters and Backgrounds". Search Engine Watch. 
  8. ^ "Look Out Politicians - Animated Videos Just Got Easier To Make". WebPro News. 
  9. ^ "Go and Animate with GoAnimate". Learning Solutions Magazine. 
  10. ^ "Service Simplifies Creation of Marketing and Product Animations". ZDNet. 
  11. ^ goanimateairfoil. "GoAnimate Corporate Fact Sheet". GoAnimate Press Page. Retrieved 2016-03-13. 
  12. ^ "GoAnimate Team Up With Common Craft For New Explainer Video Tool". blog.goanimate.com. Retrieved 2016-03-13. 
  13. ^ "GoAnimate Launches Whiteboard Theme and Lectora Online Integration by News Editor : Learning Solutions Magazine". Learning Solutions Magazine. Retrieved 2016-03-10. 
  14. ^ Barnes, Robert (2014-10-22). "The Supreme Court's devotees go DIY". The Washington Post. ISSN 0190-8286. Retrieved 2016-03-10. 
  15. ^ "GoAnimate Expands to Taiwan". en.acnnewswire.com. Retrieved 2016-03-13. 
  16. ^ MW, Chloe. "GoAnimate". www1.investhk.gov.hk. Retrieved 2016-03-10. 
  17. ^ "GoAnimate eyes listing amid expansion plans". EJ Insight. 2015-05-08. Retrieved 2016-05-05. 
  18. ^ "HTML5 Is Coming!". blog.goanimate.com. Retrieved 2016-03-10. 
  19. ^ "GoAnimate Press Page". GoAnimate Press Page. Retrieved 2016-05-16. 
  20. ^ "Internet Gutter: Grounded videos - Geek.com". Geek.com. 2016-08-03. Retrieved 2017-12-03. 

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