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|Industry||CPG and Food and Beverage|
|Headquarters||New York, New York, United States|
|Michel Larroche (CEO)|
|Products||Fruit and Snacks|
|Traverse City, MI|
GoGo Squeez (styled GoGo squeeZ) is a brand of applesauce on the go sold in resealable pouches, distributed in North America. It is manufactured by French applesauce and fruit spread maker Materne.
Ingredients & Products
GoGo squeeZ products are sold singly and in 4-packs, 12-packs, and 20-packs. The product pouches are 3.2 oz in size. The company has created 11 different flavors including, appleapple, applecinnamon, applebanana, applepeach, applestrawberry, appleberry, applemango, applecherry, applegrape, applepear, and gimme 5.
GoGo squeeZ Organic
The GoGo squeeZ organic line has 6 flavors and is currently available at Whole Foods Market stores. It is USDA certified. The flavors include: organic appleapple, organic applestrawberry, organic applebanana, appleberry, applecinamon, organic applepeach, and organic applemango.
GoGo Squeez Fruit and VeggieZ
GoGo SqueeZ Fruit and VeggieZ contain a blend of fruit and vegetables. This product comes in 4-packs and the pouches are 3.2 oz in size. The flavors include: Boulder Berry, Grate'full Grape, Pedal Pedal Pedal Peach, and Zippin' Zingin' Pear.
GoGo squeeZ is the American sister brand to Pom’Potes and is part of Materne North America, headquartered in New York City. Materne is part of the Groupemom family, owned and operated since 1854 in Boué, France.
Outside of the US and especially in France, GoGo Squeez is sold as Pom'potes. Since the brand’s inception in 1998, Pom’Potes has grown into a major fruit snack brand in France, selling more than 2 billion pouches across Europe and gaining a daily spot in McDonald’s Happy Meals.
Traverse City, Michigan factory
In 2011, Materne began domestic production for the first time through a partnership with Cherry Growers, Inc. fruit processor in Michigan, which has provided more than 120 jobs to residents in the surrounding Traverse City area. This new operation came during a time when job creation was vital need in the United States – particularly in the state of Michigan, which currently has the highest unemployment rate in America at 9.6%.
Nampa, Idaho factory
In 2014, Materne opened its second factory in the US in Nampa, Idaho creating over 250 jobs.
Since the product’s US launch in June 2008, GoGo Squeez’s distribution has grown to 40,000 supermarkets, convenience stores, and children’s retailers across the US. GoGo Squeez is available at Target, Walmart, Costco, Whole Foods, Kings, Fred Meyer, Hannaford, Giant, Harris Teeter, Giant Eagle, Shaws, Jewel-Osco, and other retailers across the US.
In October 2010, it was featured on Good Morning America by Keri Glassman as one of the "Best Packaged Foods for Women". It was also included in Parenting Magazine as part of the "flavors of Fall" in the November 2009 issue.
In February 2012, GoGo Squeez was included in Shape Magazine's list of 10 guiltless gluten-free snacks. In November 2012, GoGo Squeez was featured in the Forbes article, "How to Build a 100 million Dollar Business in Two Years."
- GoGo squeeZ Products
- GoGo squeeZ Products
- Materne - Professionels - Produits a l'export
- Healthy Belly TV, Interview with Amber Goetz, March 2010
- "Materne’s GoGo squeeZ Begins Production in the United States". 29 November 2011. Retrieved 9 January 2013.
- Nutritious Life, Meet Keri
- Good Morning America, Best Packaged Foods for Women October 14th 2010
- Parenting Magazine, picture, November 2009
- Parenting.com, Fall Inspired Treats, November 2009
- "10 Guiltless Gluten-Free Snacks". Shape.