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Golden Nuggets are a breakfast cereal sold in the UK and Ireland by Cereal Partners (under the Nestlé brand). It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like flavour. The taste has been described as similar to the US cereal Cap'n Crunch.
Golden Nuggets were introduced in the 1970s in the United Kingdom and the United States, manufactured by Nabisco. They were then withdrawn from the UK market in the late 1970s.
However, they were brought back to the UK in 1999 with a £1 million advertising campaign, perhaps in response to demand from people who had enjoyed them in the 1970s and now had their own children.
The packaging features various cartoon characters (drawn by Gary Dunn): Klondike Pete (a gold prospector who mines Golden Nuggets), his mule Pardner, his enemies - two claim-jumpers named Plum Loco Louie and Boot Hill Bob (jointly "The Breakfast Bandits") - and a Golden Nuggets Bee. The Klondike Pete character was also used in the 1970s to market the US version of the cereal, Klondike Pete's Crunchy Nuggets. The box also sometimes features puzzles suited to the 7–12-year-old range. The cereal is marketed with the slogan "They taste Yeee-Haa!" (Previously "They're honey-crunchin' good!").
In 2002, as part of Nestlé's Lilo & Stitch promotion, chocolate-flavoured nuggets were mixed in with boxes of Golden Nuggets (which, according to Pete in the ads during this time, was Stitch's work)
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Klondike Pete’s Crunchy Nuggets (1972-1975) This one came in both a wheat and rice variety, and were actually just renamed versions of Rice Honeys and Wheat Honeys (which also went by the name Winnie the Pooh Great Honey Crunchers). The cereal was pawned off on kids by Klondike Pete, a bearded prospector who searched for gold with his mule Thorndike. In 1975, Klondike Pete’s Crunchy Nuggets were discontinued and the cereal that had existed under various names was finally gone. But Pete wasn’t gone. Apparently on a 25-year nugget hunt, Pete returned in 1999 for Golden Nuggets cereal after striking the motherlode in a new secret mine. Sadly, Thorndike had been replaced by a new mule sidekick, Pardner.
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