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Privately held company
PredecessorMidas Touch International
FoundedMarch 1995
FounderLaban Roomes
United Kingdom
Key people
James Caan
ServicesGold plating and customisation

Goldgenie is a British company which provides gold-plating and other decoration for mobile phones and other objects.[1] In 2007 it appeared on the appeared on the Dragons' Den television programme, and received an investment from James Caan.[2] In 2009 it decorated iPod nanos with lead crystal to be sold in aid of the Elton John AIDS Foundation.[3] In 2014, it marketed a 24-carat gold-plated bicycle at $390,000; a version with embedded diamonds was also available for $470,000.[4]


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  2. ^ Mukherjee, Supantha. "British entrepreneur turns Midas touch to Samsung phones". Reuters. Retrieved 6 March 2017.
  3. ^ Amy-Mae Elliott (2 February 2009). Elton John launches blinged charity iPods. Pocket-lint. Archived 11 January 2010.
  4. ^ Dizon, Jan. "This 24-Carat Gold-plated Goldgenie Bike Sells for $390,000. Forget Ferrari". Retrieved 6 March 2017.