Goldstar (beer)

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Goldstar
Goldstar-logo.jpg
TypeIsraeli lager
ManufacturerTempo
Introduced1950; 69 years ago (1950)
Alcohol by volume4.9%
VariantsGoldstar Unfiltered, Goldstar Black Roast, Goldstar Light
Websitetempo.co.il/beers/goldstar/

Goldstar (Hebrew: גולדסטאר) is an Israeli brand of 4.9% abv lager brewed by Tempo in Netanya. It is marketed as a dark lager beer ("בירה לאגר כהה"), though it is amber in appearance.[1]

Goldstar beer from the tap.JPG

History[edit]

According to Tempo Beer Industries, Goldstar was developed by brewmaster Menachem Berliner in 1950 and was the first Israeli draft beer.[2] It was among the products acquired by Tempo in 1985.[3]

Markets[edit]

Goldstar is considered Tempo's "flagship brand". Certified kosher,[4] it is currently the top-selling beer in Israel.[5]

Advertising and sponsorship[edit]

A number of celebrity images have been used to advertise the beer, ranging from Paul Newman[6] to Claudia Schiffer.[2] More recently, Tempo has faced media criticism for "sexist" advertising.[7]

Goldstar is the title sponsor of the Goldstar Zappa Sound System music festival.[8]

Reception[edit]

The Forward called Goldstar and several other beers commonly consumed in Israel "light, easy-drinking beers — the stuff zayde might drink on a hot day".[9] However, Haaretz has referred to Goldstar as "beer few Israelis are proud of".[10]

References[edit]

  1. ^ "Goldstar from Tempo Beer, a Pale Lager style beer: An unofficial page for Goldstar from Tempo Beer in Netanya, Israel". www.ratebeer.com. Retrieved 2015-06-06.
  2. ^ a b "Goldstar's Story". Tempo Beer Industries. Archived from the original on 6 February 2014. Retrieved 15 July 2017.CS1 maint: BOT: original-url status unknown (link)
  3. ^ Adam Montefiore (18 July 2015). "Take a shluk of beer". Originally published in the Jerusalem Post.
  4. ^ Yenne, Bill (2014). Beer The Ultimate World Tour. Race Point Pub. p. 162. ISBN 9781937994419.
  5. ^ Country Report: Beer in Israel. Euromonitor International.
  6. ^ Sucharov, Mira M. (2005). The international self : psychoanalysis and the search for Israeli-Palestinian peace. Albany: State University of New York Press. p. 58. ISBN 9780791483060.
  7. ^ "Goldstar beer ad slammed as sexist". Haaretz. 9 July 2015.
  8. ^ "Top 10 Things to Do". Jerusalem Post. 5 January 2017.
  9. ^ Jamie Levin and Sarah Treleaven (5 September 2012). "Bubbling Up Across Holy Land". The Forward.
  10. ^ Yardena Schwartz (30 May 2016). "Israel becomes land of milk and whiskey". Haaretz.