Golin (PR firm)

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Golin is a communications firm owned by the Interpublic Group (IPG) and established in 1956. It has approximately 700 employees; 34 offices; and $150 million in revenue. Its larger clients include Dow Chemical, Johnson & Johnson, McDonald’s, Toyota Motor, and Wal-Mart.[1][2] Golin was acquired by Weber Shandwick in 1989 and merged with the Nixon Group in 2002.[3]

Golin made a transition to abandon generalist roles like "account executive" to creating four specialist titles; strategists, creators, connectors, and catalysts. They created "mission control centers" similar to what Pepsi has done for Gatorade in London, New York, and San Francisco focused on real-time social media engagement.[1] In 2012 Golin won Dove as a client.[4]

References[edit]

  1. ^ a b Elliott, Stuart (June 14, 2011). "Account Executive Is Antiquated. Consider Yourself a Catalyst.". The New York Times. Retrieved August 9, 2011. 
  2. ^ Elliott, Stuart (June 27, 2003). "THE MEDIA BUSINESS: ADVERTISING – ADDENDA. Founder Retires At Golin/Harris". The New York Times. p. C4. 
  3. ^ Holmes, Paul (March 20, 2002). "Golin/Harris Acquires The Nixon Group". The Holmes Report. The Holmes Group. Retrieved April 9, 2017. 
  4. ^ Crown, Hannah (August 2, 2012). "Dove drafts in Golin for consolidated brief". PR Week (UK). Retrieved April 9, 2017. 

External links[edit]